Sat.Feb 04, 2023 - Fri.Feb 10, 2023

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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

The internet is packed with advice for social media managers. Whether you want to attract more followers, craft more engaging content , or optimize your post timings, millions of articles claim to provide an answer. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.

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Mike Allton’s Quick Start Guide To Becoming A Brand Influencer

The Social Media Hat

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started? The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat.

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It’s an AI Renaissance, and Yet Facebook Sucks at Detecting Basic Fraud

Jon Loomer

On one hand, we’re entering an AI Renaissance. ChatGPT and AI tools are exploding into our lives and will soon change the way we work, live, and play. And yet… Facebook still sucks at detecting basic fraud. These may sound completely unrelated, but they’re not. These two things contradict each other in laughable ways. We’re preparing to bow to our robot overlords.

Facebook 186
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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Social Media Today

A simple guide for small business owners and marketing managers, just getting started, and ready to jump into the social media game.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Grow A Social Media Channel From Scratch

Social Media Strategies Summit

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. But it also presents challenges — not least how to grow your following from scratch. As with anything in the world of social media for government, it’s essential to have a clear plan. To help you out, Mike Mueller — Digital Media Specialist at the US Department of Energy’s Office of Nuclear Energy — shared the best practices he learned from

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How Much Should Brands Pay A B2B Influencer?

The Social Media Hat

Influencer payment rates can vary wildly, but there are key factors to consider. The post How Much Should Brands Pay A B2B Influencer? appeared first on The Social Media Hat.

B2B 193

More Trending

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Life’s a beach: How marketers are bringing a breath of fresh air to the travel industry

Audiense

How do you like to spend your vacation? By the beach with a cocktail or in a bustling city with new places to explore? However you like to relax and unwind, the options are limitless and tourism boards are vying for attention. Post-pandemic, the travel industry has noticed leisure travel booming, with consumers keen to explore places they’ve always dreamed of.

Travel 142
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Mobile’s Influence on Digital Commerce Soars, Study Finds

Social Media Today

Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

comScore 148
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Breaking Silos and Unlocking the Potential of Social for Business Growth

Oktopost

Alex Taylor Noble takes the hot seat to reveal how to use social for business growth. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t sit in a silo? Meet Alex Taylor Noble – The Head of Social Media at The Bank of London and the next Behind the Post guest.

Banking 131
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#543: An Identity Shift To Unlock Your Greatest Potential With Anthony Trucks

Amy Porterfield

Listen on… Learn the simple framework for achieving both success and fulfillment As entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts […] The post #543: An Identity Shift To Unlock Your Greatest Potential With Anthony Trucks appeared first on Amy Porterfield | Online Marketing Expert.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Content Moderation in 2023: Tips, Tools, and FAQs

Hootsuite

Content moderation is a critical part of any brand’s social media strategy. In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

FAQ 119
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Reddit Shares Insight into Rising Financial Conversation in the App [Infographic]

Social Media Today

With other 100k active communities, Reddit facilitates in-depth discussion across a broad range of topics

Reddit 165
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3 Ways To Get More Views On Instagram Reels

Jenn's Trends

While Instagram Reels are still a significant focus for the platform and they still generally perform well for most… it’s no shock that overall reach and views are DOWN on Reels these days. There’s a number of reasons for this, including.

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#542: Why I Show Up Online As 100% Myself

Amy Porterfield

Listen on… Authenticity and the digital world: How to get clear on what you’re all about If you know me, then you know that I have a wildly vocal inner monologue that often tells me things that aren’t true. For instance, when I get a negative comment or criticism online, I’ve got to […] The post #542: Why I Show Up Online As 100% Myself appeared first on Amy Porterfield | Online Marketing Expert.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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10 Social Media Design Tips to Stand Out on the Feed

Hootsuite

As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix. But what if you don’t have an in-house designer? What if you don’t have any formal design background at all?

Feed 115
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LinkedIn Publishes New Guide to B2B Marketing KPIs

Social Media Today

Looking to establish a more effective measurement process for your digital marketing efforts?

B2B 163
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5 Top Business Trends That Will Determine 2023

The Realtime Report

5 Top Business Trends That Will Determine 2023 It seems that the world and we, alongside it, have been jumping from one crisis to the next with almost no respite. Both businesses and individual people have had to struggle with rapidly rising inflation, supply-chain issues, extreme weather conditions, and myriad other negative factors. So, is 2023 expected to bring some stability, or are the top projections envisioning a continuation of the severe uncertainty that is gripping the business world?

Trends 91
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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. How do you know which platform to prioritize to make the biggest impact on your business? Most experts will tell you there’s no right way to do it. And we agree! But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider.

Features 101
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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10 Ways an AI Customer Service Chatbot Can Help Your Business

Hootsuite

One surefire way to save time and money is to use AI customer service in your business. If you’re like most business owners, you’re always on the lookout for new and innovative ways to better your business. We’re here to tell you AI customer service is a quick and easy win. In this blog post, we’ll explore 10 ways an AI customer service chatbot can help your business grow.

FAQ 98
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As Twitter Continues to Break, Musk Seeks Answers About Declining Engagement on His Tweets

Social Media Today

Elon called an engineers meeting to demand an investigation into his declining engagement rates.

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7 Growth Tactics For More Instagram Followers

Keyhole.co

Instagram has become so much more than the photo-sharing platform it once was. With over 1.28 billion users worldwide, the platform has quickly become a home of visual content, from selfies to even life hacks. It’s no wonder this platform is also a prominent channel for businesses and content creators to boost their brand awareness and grow a solid audience base.

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Some Are Clearly Missing The Point Of The 40-Year-Old New Wave Hit '99 Luftballons'

Forbes Social Media

The official music video posted to YouTube had few comments for months, but since Thursday has seen a massive uptick, with thousands now offering their opinions and thoughts.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Make Your Content Stand Out with AI: Learn How to Improve SEO Visibility

Koka Sexton

Using AI to Generate Content Ideas AI provides invaluable insights about user needs and preferences, which can help marketers create personal and engaging content that resonates with users. AI-driven content generation technology can also help marketers brainstorm new ideas and generate content that is tailored to their specific target audience. By leveraging AI-driven insights, marketers can create more effective and engaging content that will maximize visibility and reach.

SEO 97
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24 Do’s and Don’ts of Social Media Marketing [Infographic]

Social Media Today

Some quick pointers for your social media marketing strategy.

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Unlocking the Potential of AI for Use with Your Own Content

WebInKnow

Nearly all the buzz about AI in the past several months has been around using AI tools like ChatGPT for text and Dall-E for images to access and organize data found on the public Web. Far more interesting to me, and where billions is being invested by VCs right now, is how AI works with proprietary content.

Content 96
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Why Can’t I Boost My Reels? 10 Troubleshooting Tips

Hootsuite

Having trouble boosting your Instagram Reels? You’ve come to the right place. Boosting Instagram Reels is supposed to be super easy, whether you’re doing it on the Instagram app or via a social media management dashboard. But the truth is, there are plenty of problems that can come up along the way. If you’ve ever felt frustrated with the Reels boosting process: you’re not alone.

Tips 96
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Twitter Lags Behind Other Tech Giants In Disinformation Fight, EU Warns—As Musk’s Platform Antagonizes Regulators

Forbes Social Media

The EU’s executive chastised Twitter for not taking its responsibilities to combat misinformation seriously, particularly as Russia is engaged in a “full-blown disinformation war.

Twitter 94
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8 Core Disciplines for a Successful Social Media Marketing Strategy [Infographic]

Social Media Today

Looking for some quick tips to help refine your social media marketing strategy?

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How to Create the Perfect #LinkedIn Profile #infographic

Koka Sexton

It all comes back to you LinkedIn profile. It doesnt matter how much activity you have on the LinkedIn network or connections you have. If you don’t have an optimized LinkedIn Profile then you are going to miss out on opportunities. In infographic from Link Humans they cover some of the top ways to build the perfect LinkedIn profile. Here’s some highlights: Start with a picture; people buy from people and a professional LinkedIn profile picture will help esablish trust.

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What’s the Best Time to Post on LinkedIn in 2023? [SOLVED]

Hootsuite

Posting at the right time can help your content get early momentum and perform better in the long run — but when, exactly, is the best time to post on LinkedIn to make sure a post gets seen? And what about the best day of the week to get the best engagement? Every audience is unique, so the answer will vary for each brand. That said, some times seem to universally work better than others.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. To communicate your vision in a clear and concise way, you need to lead with numbers. When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program.

Buy 94