Rebekah Radice
JANUARY 7, 2019
When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? How did it make you feel? Was it cringe-worthy or were you pleasantly surprised? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. So how do you get started? What data should you track?
Waxing UnLyrical
JANUARY 11, 2019
Guest post by Brandon Andersen. Losing a client sucks. Losing a client because of something you could have easily addressed is worse. But when it comes to demonstrating actual business results, many agencies scramble to pull together whatever they can to prove success. This often results in showing vanity metrics that don’t tie to bottom line results.
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Social Media Today
JANUARY 9, 2019
Snapchat has released a new study which looks at the emotional impact of using different social apps, and when users are most likely to turn to each.
Sherrilynne Starkie
JANUARY 10, 2019
Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. 1. New CTA buttons for Facebook Page stories. Facebook Brand Pages can now add call-to-action (CTA) buttons to their Stories in drive action and increase engagement.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Meltwater
JANUARY 8, 2019
First day jitters are real. New employees frequently experience a mixed bag of emotions when they start a job, ranging from excitement to anxious anticipation. Often, those embarking on a… Read More >>>.
Ignite Social Media
JANUARY 7, 2019
Creating amazing content sounds like the easiest, yet most difficult task you could attempt. Some would assume you just sit in front of a computer screen and cool content just appears in an hour. Well, that rarely happens. If you want to create amazing content, most people need specific tools and inspiration in the process. Instagram’s Explore Page.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Hat
JANUARY 5, 2019
Over 100 articles, resources and guides to help bloggers new and old have been migrated, organized and assembled. All-new planners and posts are available too!
Bill Hartzer
JANUARY 11, 2019
Posted January 11, 2019. It appears that Twitter has finally fixed their Google search results problem. If you might recall, I wrote a while back that the Google search result for the “Twitter” search query was showing seemingly random Twitter accounts, like this one. My posting of these random search results for the Twitter search query, led me to check it over and over again for a few days, and it was random.
Ignite Social Media
JANUARY 8, 2019
This article originally appeared on Forbes.com , on December 28, 2018. By most accounts, influencer marketing is now a multibillion-dollar industry. It’s an impressive feat until you consider that the social networks will rake in $26.95 billion in ad sales in the U.S. only this year, according to eMarketer. If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 20
Social Media Today
JANUARY 10, 2019
Analyzing email marketing campaigns doesn't end with looking at the average open and click-through rates. There are many other metrics worth knowing, some of which are more actionable and therefore critical for your business.
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A beginner's guide to social media automation tools and getting automation right.
agora pulse
JANUARY 9, 2019
Finding the right social media management tool isn’t easy– especially when you are merging teams and creating a brand new strategy. Yet that’s exactly what Siemens Gamesa , a renewable energy supplier, had to do when the wind power business Siemens merged with the wind energy company Gamesa in 2017. The newly formed Siemens Gamesa supplies wind power solutions to people around the globe and provide renewable energy solutions like storage, hybrid and solar power.
Pam Moore
JANUARY 8, 2019
Content. It's everywhere. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more leads? Want more sales? Want to grow your online or offline community? Want more loyal customers? Want more intimately engaged brand evangelists? Want more influencers who want to help you promote your brand?
Ignite Social Media
JANUARY 11, 2019
As 2019 begins, some of us find ourselves attempting to begin New Year’s resolutions we’ve set into place, while others are still trying to decide on one. A resolution is generally centered around something you’re trying to improve, which is why we tend to find some overlap when it comes to broader topics. Common resolutions like “travel more” or “save more money ” are among some of the more often used resolutions that we find.
Social Media Today
JANUARY 9, 2019
Google has updated its Manufacturer Center options in order to provide brands with more ways to control the information that appears in search results for their products.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Oktopost
JANUARY 9, 2019
Looking to tap into social influence of your employees? Look no further. We have assembled a list of the Top 10 Employee Advocacy Tools that will help you do that.
Later
JANUARY 6, 2019
When is the best time to post on Instagram? Later analyzed 12 million Instagram posts and found that the best time to post on Instagram is between 9am-11am EST. . But is that the best time to post on Instagram for your business? Every Instagram account has a unique audience, with followers located in different time zones, so it’s important to find your personalized best time to post on Instagram.
Sprout Social
JANUARY 10, 2019
Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have changed. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Why? Tools come and go. The platform’s recent surge in popularity coupled with frequent changes to its API makes it difficult to find a reliable, long-term solution.
Social Media Today
JANUARY 9, 2019
Twitter has announced support for tweet scheduling with multiple images or video through TweetDeck, while its also cutting support for embedded tweet grids.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Forbes Social Media
JANUARY 9, 2019
Planning a social media marketing strategy can be a complicated and time-consuming process. Here's how to better plan your social media strategy with one of these top social media tools so that you can save time and avoid confusion.
The Realtime Report
JANUARY 8, 2019
Reboots, Remakes are Comfort Food for the Soul But…. By Andy Marken. Occasionally, we do a little binge viewing… especially when the wife wants to catch up on a series. Not serious bingeing, like our kids, because after two hours our behinds and our brains are are numb. “I’m gonna eat your brains and gain your knowledge.” – Tony Block, “Planet Terror,” Dominion, 2007.
Amy Porterfield
JANUARY 10, 2019
I’m going to introduce you to a secret weapon that’s going to help you kick butt in webinars. Are you ready?! When I ran my first webinar waaaay back in the day, I enlisted my best friend to come over to my condo to help me out. She sat next to me—really, I was almost […]. The post #245: How to Use a Virtual Assistant to Make Your Webinars More Profitable (+ Easier!
Social Media Today
JANUARY 7, 2019
The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Forbes Social Media
JANUARY 7, 2019
The FINTECH arms race is well underway. Investments in artificial intelligence (AI), blockchain and cryptocurrency are measures of FINTECH readiness. There are countries leading the arms race and countries lagging in a race no country can afford to lose. Adoption rates are key to positioning.
agora pulse
JANUARY 8, 2019
Financial institutions have recently stepped into the social media game more dynamically, realizing they can reach more customers and generate leads through social media marketing. However, many financial firms are still stumped. They are not sure how much to invest time in it, how to best utilize it and if their resources and efforts are worthwhile.
Likeable
JANUARY 7, 2019
In recent years, “brand purpose” has not only become the marketing buzzword of the moment, but something increasingly demanded by consumers. Millennials may have lead this charge, notoriously preferring brands that align with their values, but other generations are rapidly following suit. In fact, a recent Accenture study revealed that more than two-thirds of all consumers now report basing purchase decisions on the words and actions of a brand.
Social Media Today
JANUARY 9, 2019
How can content benefit your business? In this podcast, Pam Moore breaks down the specifics of content marketing, and how to make it work for your brand.
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Discover just how easy it is to boost SEO with social media.
Forbes Social Media
JANUARY 11, 2019
Planned obsolescence encourages incremental design updates annually in order to promote the continued consumption of consumer objects. But what are the greater ramifications of new technology on the environment?
Later
JANUARY 10, 2019
Instagram just announced a new feature that’s bound to save you some time: the ability to post to multiple accounts at the same time! Despite years of resistance from Instagram co-founders Kevin Systrom and Mike Krieger, rumors that Instagram was working on a native “regram” tool first started popping up late last year. Just yesterday, Instagram confirmed the rumors to TechCrunch , noting that they were “rolling out this feature to provide a better experience for people w
WebInKnow
JANUARY 9, 2019
One of my favorite Tony Robbins quotes is: “Life doesn’t happen to you, it happens for you.” This idea is powerful both in our personal lives and our professional lives. Instead of waiting for things to happen to you, instead of worrying about the competition, instead of complaining about the economy, we all have the power to make choices and take control of our lives.
Social Media Today
JANUARY 10, 2019
Twitter's new option to switch to a 'Most recent' feed has a range of potential benefits, as explained by contributor Lucy Rendler-Kaplan.
Forbes Social Media
JANUARY 10, 2019
If you're looking for the best apps to help you make 2019 your most successful year yet, here they are! Categories including productivity and organization, finance, mindset, education, motivation, inspiration, health, fitness and diet.
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