Jon Loomer

APRIL 18, 2018

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. It feels like we're on defense. We're trying to stay on top of all the latest news while also defending the company and our profession to family, friends, and clients because many of them simply do not understand how Facebook advertising works and what Facebook does with user data.

Analytics 167

Analytics CPA Facebook Advertising 167

Buffer Social

APRIL 15, 2018

Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter. This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might be wondering, “why is this important to me?

Social Media Management 107

Social Media Management Social Media Twitter Guidelines 107

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. It can be a phenomenal business asset. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

Waxing UnLyrical

APRIL 19, 2018

Guest Post by Laura Petrolino. The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources. Your passion drives you and allows you to create mountains out of molehills.

Tools 191

Tools Marketing Discount Hubspot 191

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Social Media

Social Media Today

APRIL 20, 2018

Every brand and business needs a custom social media strategy based on their current social media standing, goals, and resources available to them. And while everything in social media tends to hinge on a bunch of independent factors, there are some universal, core building blocks which you ne.

Social Media 164

Social Media Strategy Resources Brands 164

The Realtime Report

APRIL 19, 2018

5 Best SEO Tools for Bloggers and Webmaster. SEO tools are essential to dominate your competitors in search pages, so having the right one is important. We roundup some of the best SEO tools of 2018 to help you gain more organic traffic and better search positions. Being a site owner, you clearly know the importance to rank at the top in a search engine like Google.

SEO 151

SEO Blogger Tools API 151

Meltwater

APRIL 15, 2018

It crossed my mind recently that we may be losing our ability to build relationships without the guidance of technology. Perhaps this isn’t a new revelation, but it is one… Read More >>>.

Strategy 117

Strategy 117

Social Media Today

APRIL 17, 2018

A successful social media strategy is not about how many followers or likes you have - it's about improving your bottom line by generating actual conversions.

Social Media 165

Social Media Conversation Strategy 165

Bill Hartzer

APRIL 18, 2018

The Hacker-News-style web site Inbound.org is being shut down , despite what appears to be a record amount of traffic to the web site. The owners of Inbound.org are shutting down the web site and launching a new web site called Growth Hub, which will reside at Growth.org. According to the SEMrush.com data I’m reviewing right now, the web site traffic for Inbound.org is the highest that it has been over the years–yet they owners are shutting the web site down.

Curation 109

Curation Reddit Sites News 109

Ignite Social Media

APRIL 18, 2018

It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to current events or after a tragedy occurs. While it may be very tempting to hop into the social conversation via the trending hashtags, not so fast. Take your marketing hat off for a minute and put your personal hat on.

Social Media 116

Social Media Brands Eventful Hashtag 116

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Socially Sorted

APRIL 17, 2018

Featuring 7 Powerful Social Quotes, this post will make you think about the way you view social media in 2018 (+ Free Quote Video Storyboards you can use straight away). Check out the quotes below or you get started creating your own video quotes in a snap! BY DONNA MORITZ | // Read More. The post 7 Powerful Social Quotes To Make You Think [+ Free Quote Video Storyboards] appeared first on Socially Sorted.

Video 105

Video Social Media Features Instagram 105

Social Media Today

APRIL 19, 2018

Facebook's testing out a new video format which would enable publishers to post pre-recorded video in what's essentially the Facebook Live environment.

Video 166

Video Engagement Facebook Publishing 166

The Realtime Report

APRIL 17, 2018

Tips For Streamlining A Small Business. Nobody works harder than a small business owner. It can often feel a lot like spinning plates when you run your own company, and although it can be incredibly rewarding, it can also feel chaotic and like the entire operation will crumble if you stop working as hard. This is why it is important for small business owners to streamline their operation as this will keep things running smoothly while lightening your workload.

Small Business 89

Small Business Tips Software Meeting 89

Ignite Social Media

APRIL 20, 2018

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. While most brands will be fine by supplementing the decrease in organic reach with paid support, pages that rely on organic reach face a big challenge. In this blog post.

Case Study 110

Case Study Study Communities Organization 110

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Social Media

Postcron

APRIL 19, 2018

With all the focus on social media, you might be tempted to ask if it’s worth the effort to increase traffic to your company’s website. There’s no doubt that social media marketing is one of the best ways to increase your brand awareness, but the numbers also show that websites and web traffic still matter —a lot. According to the Digital Consumer Report , 63% of consumers use a company website to find local business information, and 80% of consumers use search engines to find

URL 103

URL SEO LinkedIn Instagram 103

Social Media Today

APRIL 14, 2018

No doubt 2018 is a year of change for the digital and social web. From strategies for digital marketing, content marketing, and video, to the social networks such as Facebook, LinkedIn, Twitter, Instagram, and the list goes on, it seems the foundation for which many marketers have built their bus.

Content 153

Content Marketing Social Networking LinkedIn 153

The Realtime Report

APRIL 15, 2018

10 Adobe Illustrator Tips And Tools You Need To Know. Rachel Summers. No matter whether you’re an utter newbie when it comes to Adobe Illustrator, or you’ve been using it for years, there’s always more to learn. If you’re looking to up your game, here are 10 of the best tips and tools that will help you get the most out of the software.

Tools 79

Tools Tips Review Organization 79

Ignite Social Media

APRIL 17, 2018

Facebook has been all over the news in recent months, and not for good reasons. While it’s hard to picture a world where it isn’t the biggest social media network, nothing is ever certain in social media. Few people anticipated Facebook would be the behemoth it is today; it follows that we won’t predict “the next Facebook” either. But let’s take our best shot.

Facebook 108

Facebook Reddit News Issues 108

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Social Media

Razor Social

APRIL 17, 2018

Have you noticed that some brands are increasingly looking at how they engage in conversations with their audience? Chatbots, Slack groups, Whatsapp groups, LIve chat… Some of it is intentional and some of it is because broadcasting content on channels such as Twitter and Facebook doesn’t yield the same results anymore. The conversation economy is encouraging conversations with your audience for better business results.

Conversation 93

Conversation CPC SMS Cost 93

Social Media Today

APRIL 20, 2018

If you're not convinced of the benefits of content marketing, check out these stats on how blogging can help boost your digital efforts.

Content 167

Content Marketing 167

Audiense

APRIL 18, 2018

A common factor for all agencies is that the deadline expired the day before yesterday. On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data?

Proposal 79

Proposal Influencer Campaign Data 79

Ignite Social Media

APRIL 20, 2018

Candid shots tell a story through still images. They capture not only time and place, but moments—a natural expression of emotion and personality. For this reason, candid shots present a welcome alternative to stiff, staged shots in a digital age where authenticity and honesty rule above all else. Read on for how to turn your staged shots into high quality, engaging snaps.

How To 100

How To Authentication Skills Social Media 100

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Social Media

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. It can be a phenomenal business asset. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

Social Media Today

APRIL 18, 2018

Social media is always changing, and so your social media strategy should be updated regularly too. Here are some newer options to consider.

Social Media 168

Social Media Strategy 168

Bill Hartzer

APRIL 18, 2018

The Hacker-News-style web site Inbound.org is being shut down , despite what appears to be a record amount of traffic to the web site. The owners of Inbound.org are shutting down the web site and launching a new web site called Growth Hub, which will reside at Growth.org. According to the SEMrush.com data I’m reviewing right now, the web site traffic for Inbound.org is the highest that it has been over the years–yet they owners are shutting the web site down.

Curation 60

Curation Reddit Sites News 60

Ignite Social Media

APRIL 16, 2018

As winter overcast rolls out and spring sunshine fills our view, it’s a great time to escape the confines of your indoor content studio (a topic we’ve discussed here ) and branch outward for some inspired outdoor content. If you’re anywhere near as excited as we are to go soak up some vitamin D and enjoy some fresh air, then you’re probably already halfway out the door.

Content 99

Content How To Social Media Resources 99

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Social Media

agora pulse

APRIL 19, 2018

Social media keeps on getting bigger and bigger. As it’s done so, it has become both more necessary for our businesses and significantly more complicated for everyone. With some brands trying to post on each platform multiple times per day, both brand and agencies alike have fallen back on marketing automation. Many have started focusing on pumping out as much good (or half-decent) content as possible and recycling the content at a later date.

Tweetdeck 72

Tweetdeck Twitter API Social Media 72

Social Media Today

APRIL 19, 2018

Engagement is the name of the game in social media marketing, and these post types can help you boost interaction and response.

Types 167

Types Social Media Engagement Marketing 167

Twist Image

APRIL 20, 2018

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

Journal 56

Journal Banking Advertising Review 56

Ignite Social Media

APRIL 18, 2018

It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to current events or after a tragedy occurs. While it may be very tempting to hop into the social conversation via the trending hashtags, not so fast. Take your marketing hat off for a minute and put your personal hat on.

Social Media 96

Social Media Brands Eventful Hashtag 96

agora pulse

APRIL 19, 2018

Social media keeps on getting bigger and bigger. As it’s done so, it has become both more necessary for our businesses and significantly more complicated for everyone. With some brands trying to post on each platform multiple times per day, both brand and agencies alike have fallen back on marketing automation. Many have started focusing on pumping out as much good (or half-decent) content as possible and recycling the content at a later date.

Tweetdeck 72

Tweetdeck Twitter API Social Media 72