32 Predictions for Social Media Marketing in 2023
Social Media Today
OCTOBER 30, 2022
What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.
October, 2022
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15 of the Best Free Content Calendar Templates
Social Media Strategies Summit
OCTOBER 7, 2022
Social media marketing is tough. There are plenty of roadblocks that could stop you from delivering the results you want to see. The seemingly simple processes of planning and posting content are the biggest challenges. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need.
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Trending Sources
How to Determine Your Facebook Ads Budget
Jon Loomer
OCTOBER 19, 2022
I’m often asked what a minimum Facebook ads budget should be in order to get results. This is a complex question, and the answer is based on several contributing factors. But, let’s break this down and focus on running a single campaign with a single ad set. There’s some math involved (don’t be scared!). Determine Your Optimization Goal.
How to use Twitter as part of your ABM strategy
Audiense
OCTOBER 20, 2022
Account-based marketing (ABM) is a B2B marketing strategy where sales and marketing collaborate to customize the buying experience for targeted accounts. In this partnership, it’s the marketing team’s job to attract these target accounts by laying the foundation and metaphorically passing the baton for sales to close. Companies that achieve this alignment between sales and marketing can see a 208% growth in their marketing revenue.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ultimate Hacks for Content Creators that Will Blow Your Mind
Ignite Social Media
OCTOBER 13, 2022
Any content creator worth their salt knows that hacking the content creation process is essential for pumping out quality content on a regular basis. But what exactly does that mean? In a nutshell, it means finding ways to be more effective and efficient with your time and resources. And there are a few ‘hacks’ that can help you do just that.
The Best Way to Generate Quality Leads from Facebook
Oktopost
OCTOBER 26, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Our next guest, Melinda Cormier, Vice President of Marketing at LumApps is no different.
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Instagram now has over 2 BILLION monthly active users!
Jenn's Trends
OCTOBER 26, 2022
Oh. Em. Geeeee! I mean, we knew it was inevitable we'd hit this milestone but Instagram/Meta has been super tight lipped about user numbers. The last update they gave us was when IG hit 1 billion monthly active users - back in 2018!
Facebook Advantage Custom Audiences: What You Need to Know
Jon Loomer
OCTOBER 4, 2022
Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. Wait… This isn’t new, right? Oh, it is? You’d be forgiven if this sounds like something that’s already been around for a while. A couple of similar audience expansion features have been rolled out to the Advantage product line during the past year.
How NGOs are using social media to spread the good word
Audiense
OCTOBER 11, 2022
When was the last time you interacted with a charity on social media? Maybe you donated to a friend’s 10k run, you signed a petition to protect a natural beauty spot, or you RTed a cute pic of a panda (guilty).
What are Social Mentions and How to Track Them in 2022
Hootsuite
OCTOBER 11, 2022
If people were talking about your brand on social networks, you’d want to know about it, right? Well, guess what: It’s happening. Whether you’ve noticed or not, if you have any kind of social presence at all, your brand is likely receiving social mentions. Keep reading to find out why social mentions are so important, how to track them, and how to best respond to people talking about your brand.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
How to Create Marketing Systems that Expand Bandwidth Without Expanding Budget
Oktopost
OCTOBER 9, 2022
Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Almost every marketer has been in the position of doing the role of multiple people. This is a reality the next Behind the Post guest knows all too well.
How to Keep Your Social Media Marketing Strategy on Track [Infographic]
Social Media Today
OCTOBER 24, 2022
This checklist will help keep your social media marketing strategy fresh and engaging, based on the latest trends.
TikTok Parent ByteDance Planned To Use TikTok To Monitor The Physical Location Of Specific American Citizens
Forbes Social Media
OCTOBER 20, 2022
The project, assigned to a Beijing-led team, would have involved accessing location data from some U.S. users’ devices without their knowledge or consent.
Run Ads to Promote Facebook and Instagram Reels
Jon Loomer
OCTOBER 10, 2022
If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. This is a format I’ve been experimenting with extensively of late. Why? Well, Meta has been very clear that Reels are getting priority for distribution. This is their answer to TikTok. They want users to watch them. Because of that known priority, this can be an advantage for marketers — both organically and with ads.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign
Audiense
OCTOBER 17, 2022
When spreading an important message, creating resonance with your target audience is key. This makes it critical to ensure your targeting is fine-tuned to reach people who are likely to respond and take action.This is exactly what WWF achieved with their Nature Positive campaign.
How to Use Facebook Custom Audiences: A Step-by-Step Guide
Hootsuite
OCTOBER 20, 2022
With 2.82 billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Because it’s really sad when a good ad is viewed by the wrong audience! Never again. Instead, create laser-targeted ads to reach the Facebook users who are most likely to be interested in your business.
The complete guide to create your employee advocacy content strategy
Sprout Social
OCTOBER 11, 2022
In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone.
YouTube’s Providing More Creators with Access to Shoppable Links
Social Media Today
OCTOBER 19, 2022
Live-stream shopping hasn't caught on yet - but if it does, it could become a big consideration very quickly.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
#510: Follow This Simple Payment Recovery Process To Boost Your Revenue
Amy Porterfield
OCTOBER 27, 2022
Start reaping the financial benefits of recovered payments There are a few things every business owner should do in the 4th quarter of the fiscal year. For starters, it’s important to wrap up all the loose ends in your business, so when it comes time to prepare taxes and get organized for next year, it’s […]. The post #510: Follow This Simple Payment Recovery Process To Boost Your Revenue appeared first on Amy Porterfield | Online Marketing Expert.
Compare Attribution Settings Returns to Facebook Ads Manager
Jon Loomer
OCTOBER 24, 2022
Oh my goodness. Finally. After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. Let’s provide a little bit of history on the feature, why you should care, and how to use it… Understanding Attribution. “Attribution” is how Facebook gives credit to an ad for conversions.
Why Salespeople’s LinkedIn Profiles Don’t Sell
WebInKnow
OCTOBER 5, 2022
When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.
Making Social Engagement Data Work for You: How to Nurture Leads Effectively
Oktopost
OCTOBER 5, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media?
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Brand awareness: What it is and strategies to improve it
Sprout Social
OCTOBER 25, 2022
What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run.
Snapchat’s ‘Director Mode’ Rolls Out to All Users, Providing New Creative Options in the App
Social Media Today
OCTOBER 27, 2022
'Director Mode' includes a range of additional editing tools to help you create more standout video clips.
#507: 9 to 5 Burnout: Is It Time To Make A Change?
Amy Porterfield
OCTOBER 18, 2022
9 to 5 Burnout: Is It Time To Make A Change? Hustle culture tells you that burnout is normal, but I’m here to tell you it’s no way to live It’s a Sunday night. The kids are in bed, and you’re about to relax and unwind with a glass of Pinot and a true crime […]. The post #507: 9 to 5 Burnout: Is It Time To Make A Change? appeared first on Amy Porterfield | Online Marketing Expert.
Facebook Ads Restriction Period for Politics and Social Issues in the US
Jon Loomer
OCTOBER 9, 2022
As you likely know, there are special rules that Facebook advertisers must follow to run ads related to politics and social issues. But, if you run ads in the US, you should be aware of a restriction period that is approaching for the midterm elections. Here’s what you need to know… The Restriction Period. If you are running ads related to politics and social issues in the US, there will be a special restriction period running from 12:01 AM PT on Tuesday, November 1, 2022, through 11
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
Product Simplicity Is Great Marketing
WebInKnow
OCTOBER 11, 2022
We have a Speed Queen washing machine and we love it because it is so darned simple! There are no stupid touch screens with a bunch of silly options. There’s no smartphone app. It’s just a reliable and easy to use washer.
6 Ways to Avoid the Instagram Shadowban in 2022
Hootsuite
OCTOBER 11, 2022
If you say “Instagram shadowban” in the mirror three times, Head of Instagram Adam Mosseri appears and tells you it isn’t real. “But then why am I only getting 20 likes per post when I used to get 250+?” you ask, frantically coming up with hashtags to find The One that will put you back on the map. Well… maybe it’s not about the hashtags you’re choosing.
How to create a social media viral video
Sprout Social
OCTOBER 6, 2022
If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” at least once. Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. But they also know that there’s no one formula to attracting viral success.
Twitter Launches New ‘Link Spotlight’ CTA Button for Professional Accounts
Social Media Today
OCTOBER 12, 2022
The new Link Spotlight could help drive more referral traffic - though there are some restrictions on its use.
503: The Do’s & Don’ts Of Hiring
Amy Porterfield
OCTOBER 4, 2022
From making your first hire to expanding your team, here’s what you need to know Your business is your baby. You nurture it, love it, and put a ton of time and energy into its growth. It’s no wonder that the thought of hiring your first employee (or expanding your team even more) makes you […]. The post 503: The Do’s & Don’ts Of Hiring appeared first on Amy Porterfield | Online Marketing Expert.
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