The Realtime Report
AUGUST 25, 2020
Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Why do Small Businesses need Social Media?
Awario
AUGUST 10, 2020
Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started.
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Social Media Today
AUGUST 31, 2020
Facebook has provided some new insight into which Pages and posts it looks to exclude from its recommendation surfaces, like its 'Pages You May Like' and 'Suggested For You' listings.
Jon Loomer
AUGUST 6, 2020
There are times when advertisers don’t want to send users to a landing page. They desire an ad that, when clicked, starts a phone call with a sales rep. The phone call is the ultimate goal, and any other action is simply delaying that conversion. There are now two ways to do this: Using Reach objective and a Call Now CTA. Using Traffic objective and Phone Call ad destination.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
agora pulse
AUGUST 5, 2020
Short on time? Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. But when you have a simple system to follow, you can tackle social media tasks efficiently—while working steadily toward your goals.
Ignite Social Media
AUGUST 17, 2020
Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Audiense
AUGUST 4, 2020
This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations. This is the fourth and last article in a series of guides that will focus on how you can integrate your keyword intelligence and audience intelligence.
Social Media Today
AUGUST 4, 2020
The White House, and President Donald Trump specifically, has told TikTok that it will be banned in the US within six weeks, if it doesn't separate itself from its Chinese ownership.
Jon Loomer
AUGUST 19, 2020
The world of advertising on Facebook and Instagram is dynamic. Managing effective ads requires constant learning, testing, and optimization. Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising.
agora pulse
AUGUST 18, 2020
Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar. A social media calendar keeps your channels organized, pumping out content, and ready for future events.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
AUGUST 20, 2020
What makes the world of social media go round? The simple answer is… memes! Social media memes bring cheer, joy and laughter to everyday life when used correctly. They’re even more fulfilling during those long work days that seem to be dragging, also known as Monday. To help you get through those dreadful days or if you want to share a laugh within your team channel, we decided to put together a list of the best social media memes we could find specifically for all of our marketing buddies!
The Realtime Report
AUGUST 20, 2020
Project Management: The Education and Skills Needed for Success. Project managers are in demand. Some reports show the profession growing by millions of positions in the last few years. Experts predict that demand will keep increasing in the coming years as well. Project managers work in many industries, overseeing all kinds of projects. If you’re wondering where your next career move should take you, you might want to look here.
Hootsuite
AUGUST 31, 2020
For a human being, there are times when being short is patently not helpful: for example, reaching the infuriatingly high top cabinet in the kitchen where your partner keeps all the best snacks. (Popcorn! Just! Out! Of! Reach!). But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Any long and unwieldy website address can be reduced to just a few characters in the click of a button.
Social Media Today
AUGUST 14, 2020
A TikTok employee is looking to launch legal action against the US Government over its threat to ban the app, while new investigations have highlighted more concerns with the platform.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Jon Loomer
AUGUST 4, 2020
Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting , but that’s a section that many advertisers neglect. It made little sense, really, why this feature wasn’t already available in Ads Manager, but that’s luckily been corrected.
agora pulse
AUGUST 27, 2020
An infographic is more than just pictures and text. An infographic combines images and texts that work together to present an idea clearly. Here’s a look at how to make an infographic that gets spread far and wide on social media. As the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged.
Ignite Social Media
AUGUST 3, 2020
Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. The majority of concerns around TikTok came to light as major issues surfaced, such as hackers’ ability to control TikTok accounts, manipulate content, upload and delete videos, and reveal personal information because of a vulnerability in the web domain.
Forbes Social Media
AUGUST 3, 2020
One of the biggest challenges brands face today when utilizing social media is finding the right influencer to align with – and while a "wrong" choice likely won't hurt a brand in most cases, it could be more of a wasted effort.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Hootsuite
AUGUST 26, 2020
Does your business have a presence on LinkedIn? If yes, then it also has social media goals —from recruitment to awareness and sales. And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. This data allows you to measure your success. It also gives you the info you need to prove and improve your social media ROI.
Social Media Today
AUGUST 28, 2020
Facebook is testing a new option that would enable people who subscribe to certain publications to link their Facebook account with that publisher, in order to avoid paywall on links.
Likeable
AUGUST 13, 2020
You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true! Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. Let’s first look at why each of these methods works on its own.
agora pulse
AUGUST 31, 2020
What is a Twitter list? And do you need one? Let’s take a brief look at what they are and then how to create them for your social media agency. Are you using Twitter lists? If not, you are missing a great opportunity to connect with your ideal audience, build relationships with influencers, curate content, establish you as an authority, and more.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Ignite Social Media
AUGUST 31, 2020
A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. But current events have made our team wonder what impact new changes will have for social media marketers.
Sprout Social
AUGUST 19, 2020
With over 1.3 billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. According to a Facebook-commissioned study , 61% of U.S consumers had used a daily messaging app to communicate with a business within the past three months of the survey.
Hootsuite
AUGUST 19, 2020
Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. It can be limited to a single network, or take place across multiple social media platforms.
Social Media Today
AUGUST 13, 2020
Facebook has officially launched its new Voting Information Center, which will appear in user News Feeds in the US and provide official updates on how people can participate in the upcoming poll.
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Discover just how easy it is to boost SEO with social media.
Oktopost
AUGUST 4, 2020
Let’s face it, finding out you went viral on LinkedIn is exciting. I take that back…it’s super exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! That, my friends, is a whole new level of thrilling. But what exactly does going viral even mean?
agora pulse
AUGUST 17, 2020
Planning a social media marketing strategy may sound overwhelming. But when you break it down into five easy steps, it’s doable and even enjoyable. (Really!). Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy.
Ignite Social Media
AUGUST 24, 2020
The social media landscape has changed over the last several months, especially when it comes to the expectations of social media community management and customer care. If your brand has experienced higher volumes of customer care issues coming in on social media recently, you aren’t alone. Due to the impact of COVID-19 when it comes to supply chain, delivery, limited store hours and capacity, and reductions in staffing, these have all contributed to increases in the volume of comments on socia
Sprout Social
AUGUST 5, 2020
There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the c
Hootsuite
AUGUST 18, 2020
The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot.
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