Dave Fleet
NOVEMBER 9, 2016
One day after the U.S. election and the dissection of the reasons for the outcome is well underway. Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results.
Waxing UnLyrical
NOVEMBER 9, 2016
[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords! The public relations industry, maybe above all other industries, loves its buzzwords. Each year we latch on to something we think is new, unique, innovative, or otherwise intriguing to our fellow practitioners and then we don’t let go until the ne
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Jon Loomer
NOVEMBER 10, 2016
When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. We were even (temporarily) able to target people who share links to our website. But that was just scratching the surface, it seemed.
Jenn's Trends
NOVEMBER 9, 2016
In social media, where so many people are worried about how many followers they have, I’m more interested in who my followers are and what type of followers they are. You see, there are a lot of different ways people interact with your social media profiles: they may be lurkers, they may be big brand advocates, they may be… The post How to Find Your Best Followers on Instagram appeared first on Jenn's Trends.
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Convince & Convert
NOVEMBER 8, 2016
Image via Unsplash. Every day, the average social media user is inundated with a ton of posts. Most of these might be from friends and people she follows; the others are from brands vying for her attention. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer.
Ignite Social Media
NOVEMBER 11, 2016
We’re just two weeks away from the biggest shopping push of the year. Convenient, GlobalWebIndex just released some fascinating stats around product research on social platforms. According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from the 28% back in 2015. Among 16-24-year-olds, social networks are now just 6 percentage points behind search engines for product research.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
NOVEMBER 11, 2016
Thank you to all our veterans, every day, but especially today. You are remarkable. The 2016 presidential election is over. Some of us are ecstatic, some of us are distraught. And there are a whole lot of other emotions at play, and which may take days, or weeks, or months, to process. You are entitled to take as much time as you need to process the world you woke up to on Wednesday.
Rebekah Radice
NOVEMBER 28, 2016
Sun Tzu, a Chinese military general who wrote “The Art of War” once said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”. And so it is with any social media campaign embarked upon without strategy or tactics. No matter the situation — when the two aren’t paired — defeat and failure are imminent.
Kikolani
NOVEMBER 10, 2016
There’s no secret that the amount of traffic depends on the position in the search results. In its turn, company’s profit depends on the amount of traffic. Many SEO specialists at the beginning of their careers are struggling to find some additional sources for promotion. Sometimes even experienced SEOs face this same problem. In this article we will focus on how to fix site’s flaws and errors, improve site’s positions in the search results, and acquire considerably more traffic.
The Social Media Hat
NOVEMBER 7, 2016
Smart marketers and business owners understand that marketing needs to happen whether you have time for it or not. That's where automation comes in.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
NOVEMBER 10, 2016
Hey there! Today, we’d like to share ten Instagram photographers who we think are most definitely worth following. This selection might bring a blast of color, a bit of cuteness, a moment of reflection, or even some inspiration to you. So, without further ado, here they are… @13thwitness. Whether you’re a NYC native or you’ve never set foot in the city, the dynamic, colorful, and thoroughly eye-pleasing photos found in this feed will take you on a visual journey through one of the world’s greate
Dave Fleet
NOVEMBER 14, 2016
Twentyone expired within the molasses flood in addition to a few horses and puppies captured within the streets. A central justification by supporters of national flood insurance was it would facilitate the necessity to pass exclusive assistance laws after every flood catastrophe. It is possible That You phone these traces to locate information on the flooding afflicted areas, in addition to provide them with information.
Waxing UnLyrical
NOVEMBER 7, 2016
Happy Day Before the Election! Brr… regardless which side of the political aisle you inhabit, I’m willing to bet Hell is freezing over… Onto warmer and more pleasant thoughts. This week it is my distinct pleasure to introduce you to Dawn Buzynski, director of public relations for Strategic America. I first got to spend time with Dawn when she got me out to speak to the PRSA Central Iowa chapter, and hit it off with her immediately.
Audiense
NOVEMBER 8, 2016
“Social media intelligence” is a commonly used in our industry, and something we’ve proudly associated ourselves with. It involves taking social data, then applying smart organisation and activation to it. But the reality is that, over time, we’ve evolved to the point that “social media intelligence” doesn’t really do justice either to our capabilities, or to the benefits and value those capabilities bring to our customers.
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agora pulse
NOVEMBER 8, 2016
Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. And while many dashboards have amazing selections of features, there are still quite a few features that many marketers need – and because they’re not getting them from their dashboard, they have to look at other tools to help them. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media
Meltwater
NOVEMBER 11, 2016
Every year, I make predictions about what the coming year’s potential developments in the world… Read More.
Ignite Social Media
NOVEMBER 9, 2016
A mere two weeks from now, shoppers will flock to stores to pick up the best bargains of the year. Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.
Dave Fleet
NOVEMBER 9, 2016
One day after the U.S. election and the dissection of the reasons for the outcome is well underway. Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results.
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Waxing UnLyrical
NOVEMBER 30, 2016
Guest Post by Matt Press. 5.3 trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable.
yMarketingMatters
NOVEMBER 2, 2016
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Facebook. Facebook Has New Look and Layout for Pages : Facebook has updated its Page design on desktop to make it easier for visitors to interact with a Page. These changes include: Updated layout with a cleaner design. More prominent button placements that drive actions that matter to your business such as encouraging people to book an appointment or browse your onl
agora pulse
NOVEMBER 10, 2016
The following is a guest post by Eleonora Israele. Howard Hill gained notoriety for winning all of the 267 archery contests he entered. He could hit a bullseye at 50 feet then defy the odds by splitting the first arrow with the second. Hill once said, “Unless you know your game’s feeding, sleeping and daily habits, unless you plan your hunt in great detail and follow your plan with great precision, you are not hunting at all… you’re just walking in the woods.”.
Meltwater
NOVEMBER 9, 2016
As a PR professional, you are spending your days tracking industry editorial trends, talking to… Read More.
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Ignite Social Media
NOVEMBER 8, 2016
At first glance, Pinterest is essentially a digital scrapbook, a repository of things people would like to either have or do—a collection of curated odds and ends, inspirational quotes and ideas. However, look a little deeper and you’ll find that every board is a glimpse into someone’s innermost ideas and aspirations, making this database of persons, places and things a nearly invaluable tool to marketers and advertisers.
Kikolani
NOVEMBER 8, 2016
From ThinkWithGoogle about Mobile Site Design. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? To answer this question, Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites.
Waxing UnLyrical
NOVEMBER 28, 2016
I love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! You see, Duncan Alney – who’s profiled below – and I have known each other since high school. Yes, that’s how long we go back! And because we graduated from school pre-internet, we lost touch. And then reconnected after 20 years – TWENTY!
Rebekah Radice
NOVEMBER 1, 2016
More than 1.7 billion people worldwide use Facebook. That’s almost 25% of the Earth’s population – a colossal number. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are.
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The Realtime Report
NOVEMBER 10, 2016
Instant Sales Plus Higher Conversion With These Ecommerce Tips. Developing and managing an online store is both easy and difficult. The ecommerce platforms and the vast internet marketing instruments available allow you to quickly set up and promote your online store. It will not be long before you start getting significant traffic every day. Converting those visitors into customers and actually banking sales however can be more difficult than you think.
Meltwater
NOVEMBER 8, 2016
It probably comes as no surprise to you (or your CEO) that traditional banner ads… Read More.
Ignite Social Media
NOVEMBER 7, 2016
It seems that Twitter is guilty of letting their 6-second video platform wither on the Vine (sorry…). Meanwhile Instagram is making it easier to sell on the platform and Snapchat analytics arrive, but they’re not cheap, all in this week’s Social You Should Know. Instagram Lets Users Shop Directly from Ads. Normal Instagram posts are still not clickable, but brands like Kate Spade and J.
Devumi
NOVEMBER 7, 2016
Twitter is considered one of the most important social media platforms for social media marketing. Your advertising campaign, known as a Twitter ad campaign, has to succeed here. That success depends on the volume of followers you have, which is why it is tempting to go ahead and buy Twitter followers. But is the method […]. The post Using Bought Followers To Boost Your Twitter Ad Campaign appeared first on Devumi.
Waxing UnLyrical
NOVEMBER 23, 2016
We’re going to take a break for the Thanksgiving holiday, and I hope you will too. This year has gone by so fast, and so much has happened … we need a bit of down time, don’t you think? Thank you for being a part of my world. I hope you have a wonderful holiday, full of (tasty) turkey (or tofurkey), treats and, most of all, togetherness with those you love.
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