November, 2016

article thumbnail

A Digital Lens on the U.S. Election

Dave Fleet

One day after the U.S. election and the dissection of the reasons for the outcome is well underway. Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results.

Analytics 305
article thumbnail

Your One Thing

Waxing UnLyrical

Thank you to all our veterans, every day, but especially today. You are remarkable. The 2016 presidential election is over. Some of us are ecstatic, some of us are distraught. And there are a whole lot of other emotions at play, and which may take days, or weeks, or months, to process. You are entitled to take as much time as you need to process the world you woke up to on Wednesday.

Exercises 199
article thumbnail

Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. We were even (temporarily) able to target people who share links to our website. But that was just scratching the surface, it seemed.

article thumbnail

How to Find Your Best Followers on Instagram

Jenn's Trends

In social media, where so many people are worried about how many followers they have, I’m more interested in who my followers are and what type of followers they are. You see, there are a lot of different ways people interact with your social media profiles: they may be lurkers, they may be big brand advocates, they may be… The post How to Find Your Best Followers on Instagram appeared first on Jenn's Trends.

Lurker 167
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

Image via Unsplash. Every day, the average social media user is inundated with a ton of posts. Most of these might be from friends and people she follows; the others are from brands vying for her attention. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer.

article thumbnail

Why Social Networks Need to Be Part of Your Holiday Sales Strategy

Ignite Social Media

We’re just two weeks away from the biggest shopping push of the year. Convenient, GlobalWebIndex just released some fascinating stats around product research on social platforms. According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from the 28% back in 2015. Among 16-24-year-olds, social networks are now just 6 percentage points behind search engines for product research.

More Trending

article thumbnail

#SocialPR Spotlight: Dawn Buzynski

Waxing UnLyrical

Happy Day Before the Election! Brr… regardless which side of the political aisle you inhabit, I’m willing to bet Hell is freezing over… Onto warmer and more pleasant thoughts. This week it is my distinct pleasure to introduce you to Dawn Buzynski, director of public relations for Strategic America. I first got to spend time with Dawn when she got me out to speak to the PRSA Central Iowa chapter, and hit it off with her immediately.

Delicious 163
article thumbnail

How to Improve Your Website Rankings in Search Results

Kikolani

There’s no secret that the amount of traffic depends on the position in the search results. In its turn, company’s profit depends on the amount of traffic. Many SEO specialists at the beginning of their careers are struggling to find some additional sources for promotion. Sometimes even experienced SEOs face this same problem. In this article we will focus on how to fix site’s flaws and errors, improve site’s positions in the search results, and acquire considerably more traffic.

How To 155
article thumbnail

How to Use Zapier to Automate Your Marketing Stack

The Social Media Hat

Smart marketers and business owners understand that marketing needs to happen whether you have time for it or not. That's where automation comes in.

Marketing 167
article thumbnail

Why we’re ditching the ‘Social Media Intelligence’ tag (and why you should too…)

Audiense

“Social media intelligence” is a commonly used in our industry, and something we’ve proudly associated ourselves with. It involves taking social data, then applying smart organisation and activation to it. But the reality is that, over time, we’ve evolved to the point that “social media intelligence” doesn’t really do justice either to our capabilities, or to the benefits and value those capabilities bring to our customers.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

10 Instagram Photographers Worth Following

Ignite Social Media

Hey there! Today, we’d like to share ten Instagram photographers who we think are most definitely worth following. This selection might bring a blast of color, a bit of cuteness, a moment of reflection, or even some inspiration to you. So, without further ado, here they are… @13thwitness. Whether you’re a NYC native or you’ve never set foot in the city, the dynamic, colorful, and thoroughly eye-pleasing photos found in this feed will take you on a visual journey through one of the world’s greate

Instagram 159
article thumbnail

The Best and also the Worse Nursing-Home Alternatives in County, California

Dave Fleet

Twentyone expired within the molasses flood in addition to a few horses and puppies captured within the streets. A central justification by supporters of national flood insurance was it would facilitate the necessity to pass exclusive assistance laws after every flood catastrophe. It is possible That You phone these traces to locate information on the flooding afflicted areas, in addition to provide them with information.

Insurance 150
article thumbnail

7 Social Media Marketing Trends That Will Dominate 2017

Meltwater

Every year, I make predictions about what the coming year’s potential developments in the world… Read More.

Trends 166
article thumbnail

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Guest Post by Matt Press. 5.3 trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable.

Brands 184
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Facebook. Facebook Has New Look and Layout for Pages : Facebook has updated its Page design on desktop to make it easier for visitors to interact with a Page. These changes include: Updated layout with a cleaner design. More prominent button placements that drive actions that matter to your business such as encouraging people to book an appointment or browse your onl

article thumbnail

25 Principles Mobile Site Design- Delight User & Drive Conversion

Kikolani

From ThinkWithGoogle about Mobile Site Design. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? To answer this question, Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites.

Mobile 119
article thumbnail

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

A mere two weeks from now, shoppers will flock to stores to pick up the best bargains of the year. Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156
article thumbnail

A Digital Lens on the U.S. Election

Dave Fleet

One day after the U.S. election and the dissection of the reasons for the outcome is well underway. Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results.

Analytics 150
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

6 Ways PR and Content Marketing Can Swap Tactics for Success

Meltwater

As a PR professional, you are spending your days tracking industry editorial trends, talking to… Read More.

Content 156
article thumbnail

#SocialPR Spotlight: Duncan Alney

Waxing UnLyrical

I love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! You see, Duncan Alney – who’s profiled below – and I have known each other since high school. Yes, that’s how long we go back! And because we graduated from school pre-internet, we lost touch. And then reconnected after 20 years – TWENTY!

Banking 211
article thumbnail

11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

More than 1.7 billion people worldwide use Facebook. That’s almost 25% of the Earth’s population – a colossal number. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are.

Facebook 116
article thumbnail

Instant Sales Plus Higher Conversion With These Ecommerce Tips

The Realtime Report

Instant Sales Plus Higher Conversion With These Ecommerce Tips. Developing and managing an online store is both easy and difficult. The ecommerce platforms and the vast internet marketing instruments available allow you to quickly set up and promote your online store. It will not be long before you start getting significant traffic every day. Converting those visitors into customers and actually banking sales however can be more difficult than you think.

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

The Secret Meeting that Doomed Vine | Social You Should Know

Ignite Social Media

It seems that Twitter is guilty of letting their 6-second video platform wither on the Vine (sorry…). Meanwhile Instagram is making it easier to sell on the platform and Snapchat analytics arrive, but they’re not cheap, all in this week’s Social You Should Know. Instagram Lets Users Shop Directly from Ads. Normal Instagram posts are still not clickable, but brands like Kate Spade and J.

Meeting 130
article thumbnail

Using Bought Followers To Boost Your Twitter Ad Campaign

Devumi

Twitter is considered one of the most important social media platforms for social media marketing. Your advertising campaign, known as a Twitter ad campaign, has to succeed here. That success depends on the volume of followers you have, which is why it is tempting to go ahead and buy Twitter followers. But is the method […]. The post Using Bought Followers To Boost Your Twitter Ad Campaign appeared first on Devumi.

Campaign 106
article thumbnail

5 Things CEOs Don’t Get About Influencer Marketing

Meltwater

It probably comes as no surprise to you (or your CEO) that traditional banner ads… Read More.

article thumbnail

Wishing You Turkey, Treats and Togetherness

Waxing UnLyrical

We’re going to take a break for the Thanksgiving holiday, and I hope you will too. This year has gone by so fast, and so much has happened … we need a bit of down time, don’t you think? Thank you for being a part of my world. I hope you have a wonderful holiday, full of (tasty) turkey (or tofurkey), treats and, most of all, togetherness with those you love.

Banking 143
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Shopping on Instagram: Get the Complete Details and What it Means for Businesses Like Yours

Buffer Social

This year alone, Instagram has released business profiles and features like Stories and Zoom. Lucky for us, Instagram has something new to share again: Shopping is coming to Instagram! Starting this week, Instagram is testing a new way for users to learn more about products they discover in the app and to purchase those products if they wish to. The entire e-commerce flow from discovery to purchase is contained within Instagram, which may potentially help solve one of the biggest Instagram ques

Instagram 110
article thumbnail

Leveraging Social To Drive Gender Specific Sales

The Realtime Report

Leveraging Social To Drive Gender Specific Sales. All businesses need to attract new customers. You can’t rely on your existing customers forever. People move away, find new auto repair shops, or give up driving. Marketing the business is essential. In fact, it’s almost as important as taking out a traders insurance policy to protect your equipment, stock and premises.

article thumbnail

Sprout Named Top Workplace by Chicago Tribune

Sprout Social

Each year, the Chicago Tribune highlights the best places to work in Chicago. Sprout Social is honored to be included on the list for the second year in a row. This recognition is particularly exciting because it is based on the results of an employee feedback survey that measures several aspects of workplace culture. “We pride ourselves on creating an employee-first environment at Sprout,” said Jim Conti , Director of Talent.

Class 109
article thumbnail

Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. The best part is that everything from reach to conversion is measurable. Still skeptical about insurance brands being on social media? Then, take a look at the performance of Cigna on social media during the month of October 2016.

article thumbnail

Co-opetition: Learning to Swim with the Sharks

Meltwater

It’s tempting to avoid any mention of competitors. For a long time, in fact, that… Read More.

135
135