November, 2016

Trending Sources

Are your social media accounts ready for 2017?

Janet Fouts

Bring your social sites up to date with a quick review to be sure of a Happy New Year! social business Social Media in Action Social Media

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity SMM

Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Maybe you know some of them already, but you definitely don’t know all of them, so take a look at the complete graphic once you’re done here. Social Media Is The New Newspaper.

4 Smart Ways to Avoid Burnout For Nonprofit Professionals

SocialFish

Guest Post by Beth Kanter and Aliza Sherman, Co-Authors, The Happy Healthy Nonprofit: Strategies for Impact without Burnout. . Working at a nonprofit can be a pressure cooker. Trying to manage huge workloads with limited resources, can easily trap us into thinking that working nights and weekends after a full day at the office is the answer. We’ve distilled them here for you. Completely Disconnect.

Storytelling, PR, and Measurement

Waxing UnLyrical

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords! The public relations industry, maybe above all other industries, loves its buzzwords. No kidding! Start off by only measuring what matters.

Social Media Automation 101

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Facebook Adds ‘Everyone Who Engaged With Your Page’ to Custom Audiences

SocialTimes Facebook

Facebook added a new targeting option to custom audiences : “everyone who engaged with your page.”. Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshots below with SocialTimes, noting that advertisers can create audiences of users who engaged with pages in various ways up to 365 days prior. Facebook advertisers: Have you seen this?

Associations Respond to the 2016 Election Results

SocialFish

Associations traditionally send out a bland proforma statement in support of or welcoming the incoming administration after Presidential elections. cough, ASAE, cough ). And of course, it’s important for associations to represent all of their members and also to be able to work effectively with the new administration. But this year, there are obvious concerns that must be addressed.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Guest Post by Matt Press. trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. Guinness.

How to Effectively Measure PR, Part One

Spin Sucks

In a world of data and analytics, it's time to figure out how to effectively measure PR. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started. The post How to Effectively Measure PR, Part One appeared first on Spin Sucks.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. The report shows us how marketers, from businesses of all sizes are approaching social media marketing. Research

12 Ways to Use Instagram for Small Business

Sprout Social

We all know the power of Instagram. Huge companies like Coca Cola, Starbucks and Nike dominate the space. Companies with established followings seems to have no problems getting engagement and results. But how can you use Instagram for small business? You don’t have to be an enterprise-sized company to get value from Instagram. Why Instagram for Small Businesses Is Great.

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more. 10,000 likes, 100,000 likes, a million likes! We set big goals to grow our Facebook fan pages all based on this one simple metric. But here’s the secret. Facebook ‘likes’ aren’t very useful. Each one is far more useful to you as a marketer or business owner than total likes. Think about it. Engagement.

You Have More Content than You Realize

SocialFish

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the first in a series of posts with great advice about content marketing. Look out for the next posts in the series! ————-. Generating content can be an arduous task.  Not only does it need to effectively convey your key message, it must accomplish this efficiently and in a unique way. 

A World Gone Social

Learn how companies must adapt to survive.

5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

Waxing UnLyrical

Guest Post by Jessica Davis. What do you feel when you see the visual on this post? Imagine recreating this visual verbally! wouldn’t be satisfied with the result unless it was penned down in Dylan style – with so much said in just a few words. By design, our minds are more inclined towards visual communication than they are to text. What if design is not your discipline?

The Five PR Metrics That Will Win You Business

Spin Sucks

Gone are the days of AVEs and media impressions. Today, we have to look at PR metrics that prove we are generating revenue for an organization. Gini Dietrich provides the five metrics you should stop tracking and the five metrics that will win you business every time you use them. The post The Five PR Metrics That Will Win You Business appeared first on Spin Sucks.

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. To do so, it needs a way to measure the value of sites. highlight to tweet). Figure Out Who You Are, and Make It Known.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. Panda 5. Yotpo. Refind. Reveal.

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Social Media Marketing GPS

A Complete Calendar of Hashtag Holidays for 2017

Sprout Social

From Puppy Day to Awkward Moments Day, there’s an occasion for just about anything. Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Some are meant to generate awareness and promote a cause while others focus their attention on the cute, quirky and nonsensical. Not sure which hashtag holiday makes sense for your brand? Go Celebrate.

[White Paper] The Peer to Peer Fundraising Technology Landscape

SocialFish

by Mark Becker, Founding Partner, Cathexis Partners. ————-. As the Internet and technology have continued to evolve, peer-to-peer fundraising campaigns have become more sophisticated. Plus, nonprofit staffers, such as Jeff Gordy, former IT director at the Kidney Cancer Association, went on to co-found NeonCRM. Engagement capabilities. User interface. Pricing. photo credit ).

A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open

Waxing UnLyrical

Thanksgiving is around the corner, and you’re probably already up to your elbows in stuffing. But how are you preparing for your career past Turkey Day? Do you know where you’re going to be in 3 months? months? years? Now, none of us can know exactly where we’ll be in three months, let alone tomorrow. Because “life” happens. But what we can do is plan for it.

Gin and Topics: Dancing Mom Will Make Your Day

Spin Sucks

On this week's Gin and Topics, we have a dancing mom who will totally make your day.and make you a little envious. And, though Gini Dietrich tried really hard not to include the Cubs again, she failed miserably. Come check both out and more! The post Gin and Topics: Dancing Mom Will Make Your Day appeared first on Spin Sucks. The Spin Sucks Inquisition: The RoundUp, Part Three. Social Media Top 5

How to Be Social: A Social Media Manifesto

How to Find Influencers on Twitter

Razor Social

Who are the key influencers in your industry on Twitter that you need to connect with? By identifying and building relationships with influencers you will have many benefits – Get your content shared, form partnerships, generate business and much more. But before you go off and build these relationships, you need to put in a bit of work up front to identify who these influencers are. Klear.

7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

Image via Unsplash. Every day, the average social media user is inundated with a ton of posts. Most Most of these might be from friends and people she follows; the others are from brands vying for her attention. highlight to tweet). Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

We know how powerful social media can be for branding. It’s one of the most effective ways to reach the masses and build awareness for your company. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Keep it Brief. Ask for Engagement.

Tips 55

Applying Design Thinking to Your Organization: New CEO Workshop

SocialFish

On December 15, a small group of forward looking executives will spend a day learning about and practicing alternative paths to leadership and innovation by applying Design Thinking tools to product, innovation and engagement “laboratories.” Click here for more details (See participants’ list below). Why Design Thinking? This is a quantum leap. Debra S. Shawn E. Jeffrey D. photo credit ).

8 Stupid Simple Social Media Tricks to Boost SEO

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Even today, millions of resources  continue to be published online every month. Let’s dive in! Digital marketing classes (9-17). What Is Social?

Content Marketing: Four Changes for 2017

Spin Sucks

Do you know what content marketing success looks like in 2017? Do you have a documented content creation process? How about the tools to help you succeed? Erika Heald tackles these questions and more. The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks.

Facebook, Messenger, Instagram in a Single Inbox for Businesses

SocialTimes Facebook

Facebook announced that businesses on the social network can now link their Facebook, Messenger  and Instagram accounts and receive all communications from those channels in a single inbox. The social network said in a Facebook for Business post  that the new inbox will roll out to brands using the Pages  application “in the coming weeks,” with other devices to be added soon.

7 Smart Ways to Start Using Facebook Live for Your Business

Convince & Convert

Facebook Live's video streams engage your audience in ways pre-recorded content can't match. Here's how to add it to your social strategy. Social Media Strategy facebook live facebook strategy live streaming live video social media strategy

Maximizing LinkedIn for Business