Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore. Now, a good place to start is by looking at the required investment in time, not cash. Newbies are often surprised by how much time social media can eat.
Social Media Today
JANUARY 7, 2020
To help keep you focused and healthy in 2020, here are five habits to adopt into your social media management workflow.
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Socialmedia.biz
JANUARY 17, 2020
Client reporting is critical for any social media manager. It helps you track your performance and learn more about the strengths and weaknesses of your social media tactics. Above all, it helps your clients track each campaign’s progress and understand how you improved their social media presence so far. Sending social media reports is all about building stronger relationships between social media managers and their clients.
Social Media Today
JANUARY 16, 2020
New technologies are changing the digital marketing landscape - here are some key advances worth noting within your strategic planning.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Realtime Report
JANUARY 23, 2020
5 Stats That Prove the Importance of Web Design. by. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys. Do the design of your site, the layout, and content affect the user experience of site visitors and increase the likelihood of conversion?
agora pulse
JANUARY 22, 2020
Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. In regards to social media marketing , an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
JANUARY 15, 2020
Website remarketing, which targets Hot audiences, is one of the cornerstones of successful Facebook advertising. It consistently produces the highest Return-on-Ad-Spend (ROAS) for new customer acquisition of the three different audience temperatures: Cold, Warm, and Hot. Thanks to Facebook’s constantly improving machine learning, the Conversion objective, using optimization for purchases, has become the go-to campaign objective for direct response advertisers.
SocMed Sean
JANUARY 6, 2020
SocMedSean - Social.Media.Sean. [SOLVED] How Do I Reduce My iNode Usage On SiteGround, HostGator, Or Other Hosts? If you are hosting your blog or website with Siteground, HostGator, or any other cPanel-based host and you have received a notification that your account is in jeopardy of exceeding your allocated inode usage, then this post is for you. Often, when you receive the notification that your account is going to exceed your inode […].
Waxing UnLyrical
JANUARY 15, 2020
Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now. After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around.
Social Media Today
JANUARY 5, 2020
In 2020, its time to give social customer service more dedicated focus. Check out these tips on how to improve your customer engagement and assistance efforts.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
JANUARY 31, 2020
As you may have seen, Instagram began testing removing like counts on posts last year and eventually rolled it out globally by the end of the year. They did this in hopes that it would help the mental health of users, as many people are consumed by how many likes their content gets and align it to their self-esteem. You can still see your own like count, but other people can’t see how many likes your content has.
The Realtime Report
JANUARY 30, 2020
The US is Facing Massive Social Worker Shortages – What Can be Done About it? While you can find social workers in hospitals and public clinics around the country, there is a serious gap between supply and demand, and things are only going to get worse. The United States is facing a massive social worker shortage by 2030. There are already serious regional shortages in rural areas and specific states, but the shortfall will equal tens of thousands of professionals nationwide in just a few
Jon Loomer
JANUARY 21, 2020
One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. This strategy isn’t for everyone. But it’s a very good option for advertisers who struggle collecting leads the conventional ways.
agora pulse
JANUARY 30, 2020
Do your social media marketing plans lack a strategy for YouTube? If so, then you’re seriously missing out on some amazing business-growth opportunities. But these tips can help you get started. From humble beginnings as a way for people to connect through video content, YouTube is now one of the biggest marketing channels offering lots of opportunities for growing your business.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Meltwater
JANUARY 19, 2020
As a social media manager or PR manager, you probably have plenty of time to read about the latest Instagram algorithm update, look up the current trending topics social media,… Read More >>>.
Social Media Today
JANUARY 23, 2020
As TikTok gradually develops and rolls out its self-serve ad platform, the short-form video app has provided a new overview of its ad tools.
Ignite Social Media
JANUARY 24, 2020
The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands. Photo by Kon Karampelas on Unsplash.
The Realtime Report
JANUARY 27, 2020
6 Tips For Small Business Owners. Starting your own business can be both exciting and terrifying, but it’s this mix of emotions that lets you know you are doing something worthwhile. If you’ve finally decided to start your dream business, then you’re going to need the tools to turn that dream into a reality. It won’t always be easy, but if you put in the hard work and don’t allow distractions, then you can watch your business flourish.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Jon Loomer
JANUARY 22, 2020
Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable. If you aren’t familiar with the Inspect Tool (also known as the Delivery View ), you’ll find it at the ad set level.
agora pulse
JANUARY 28, 2020
You’ve heard the words “dark social” bandied about … but what does it really mean? Is it as mysterious as it sounds? Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.
Hootsuite
JANUARY 30, 2020
There are 3.8 billion people using social media today—more people than there were on the entire planet in 1971. In 2020, 3.8 billion is nearly half the world’s population. This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an incre
Social Media Today
JANUARY 23, 2020
Social listening can be used in a range of ways, depending on your business goals and the search queries you design based on those goals.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Ignite Social Media
JANUARY 22, 2020
With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. Luckily for you, we’ve narrowed down the five best performing post types so that no matter what’s trending this week, your content will come out on top.
The Realtime Report
JANUARY 16, 2020
5 Tips for Improving the Value of Your Home. Whether you’re looking to eventually sell, or you just want to increase the value of your property, there are many things you can do to essentially improve its reassessment value. While some changes are less extreme, they often don’t bring the price increase that you’d want to see when adding the house to the market.
Jon Loomer
JANUARY 20, 2020
Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. The Reach objective and Reach optimization are big parts of my strategy. It’s the engine behind my Evergreen Campaign approach.
agora pulse
JANUARY 14, 2020
No, TikTok isn’t just for teens anymore. Its popularity has spread far and wide. Now, it’s a huge place of opportunity for social media marketers and managers. Let’s lay it on the table. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.
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Discover just how easy it is to boost SEO with social media.
Hootsuite
JANUARY 27, 2020
Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive follower counts can expect even lower averages.
Social Media Today
JANUARY 21, 2020
With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline?
Ignite Social Media
JANUARY 15, 2020
When I think of the difference between Facebook Stories and Instagram Stories, there are numerous similarities between the two. (No kidding, they’re owned by the same company.) But why do most people use Instagram Stories over Facebook Stories? Are they really that different? Are people even using Facebook Stories? Let’s take a deeper dive into the two.
The Realtime Report
JANUARY 19, 2020
The Future of Digital Marketing: Top Tips for a Successful Strategy. Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising. Digital marketing is an ever-changing field, and you have to be constantly searching for new trends to make it work to your advantage. 2020 has brought a flurry of new advancements and methods to the digital marketing g
Jon Loomer
JANUARY 9, 2020
Facebook has a variety of targeting options. Knowing which to choose for specific scenarios can be confusing. In advertising, a specific product or service may only be relevant to owners of certain devices. For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.
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