Jon Loomer
JUNE 28, 2023
Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. Should you turn it on? In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here. Let’s go… How it Works The standard campaign setup utilizes individual ad set budgets.
Janet Fouts
JUNE 28, 2023
Did you know that we can actually use the tools of neuroscience to help us end the cycle of procrastination? Here’s the thing, the saying “neurons that fire together wire together” is all about the neuroscience of our brains. Every time we put something off until later, we are training our brains to procrastinate. We’re saying that that thing or action is not a priority or at least less important than whatever we do instead.
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Social Media Today
JUNE 28, 2023
A survey of over 2,000 Americans has found that more are experiencing hate and abuse via tweet.
Hootsuite
JUNE 28, 2023
You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.
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Social Media Today
JUNE 28, 2023
A new report suggests that many TrueView ads did not meet Google's placement standards.
Sprout Social
JUNE 28, 2023
For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sprout Social
JUNE 28, 2023
Optimizing your Instagram presence doesn’t have to be a guessing game. You can find most of the answers you need within the app itself. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis.
Social Media Today
JUNE 28, 2023
Some handy tips for your IG promotions.
Buffer Social
JUNE 28, 2023
Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance. Experiments are an important component in marketing teams and are a proven method for understanding the causal impact of a change and improving marketing strategy iteratively and quickly.
Social Media Today
JUNE 28, 2023
The logical next step for LinkedIn's creator push.
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A beginner's guide to social media automation tools and getting automation right.
Forbes Social Media
JUNE 28, 2023
Democrats also fared better than Republicans in identifying fake headlines, according to the first “misinformation susceptibility” test.
Social Media Today
JUNE 28, 2023
The changes could impact how you manage your TikTok campaigns.
Hootsuite
JUNE 28, 2023
Are you still relying on word-of-mouth referrals to get new patients? Wake up and smell the antiseptic, Doc. Social media marketing for doctors is the new Yellow Pages. We get it. You’re from a prescriptive world full of rules and regulations. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you.
Social Media Today
JUNE 28, 2023
A survey of over 2,000 Americans has found that more are experiencing hate and abuse via tweet.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Forbes Social Media
JUNE 28, 2023
On TikTok, people are pretending to die after wishing Grimace a Happy Birthday and drinking McDonald’s Grimace Shake.
Social Media Today
JUNE 28, 2023
A new report suggests that many TrueView ads did not meet Google's placement standards.
Forbes Social Media
JUNE 28, 2023
What Shein Influencer backlash can teach us about calculating the true cost of opportunities in your career and personal life.
Social Media Today
JUNE 28, 2023
The changes could impact how you manage your TikTok campaigns.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
ProBlogger
JUNE 28, 2023
The post Thinking of Quitting Blogging? Here’s How One Blogger Turned it Around appeared first on ProBlogger. Image created in Canva Today we chat to Nicole Avery from Planning With Kids , who was dangerously close to burnout a few years ago. She knew if she didn’t change her approach to blogging, she was going to ditch the whole thing entirely.
Social Media Today
JUNE 28, 2023
The logical next step for LinkedIn's creator push.
Oktopost
JUNE 28, 2023
Putting yourself out there is never easy, particularly when driving engagement on social media feels like a game of part luck, part guesswork. But it doesn’t need to be that way. Don’t get us wrong – social media will always be something of a mystery. Then again, there are plenty of tried-and-tested techniques out there for brands to adopt if they want to paddle out of those stagnant waters and get that social media boost they sorely need.
Social Media Today
JUNE 28, 2023
Expect a significant Twitter DM update very soon.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
JUNE 28, 2023
Some handy tips for your IG promotions.
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