Thu.Apr 14, 2011

Trending Sources

Five models of content curation

SocialFish

I’d love you to tak a look at this post by Rohit Bhargava:   Five Models of Content Curation. think he is spot on with his five models, which I’ll list below. Content curation, or the organizing, filtering and “making sense of&# information, is a role every association should be focusing on very consciously by now. Here’s another example. We like them a lot.

Five Tips for Business Success on Yelp

Spin Sucks

Jay Pinkert is a principal with Shatterbox , a marketing and communications consultancy that helps professional firms and small businesses distinguish their brand and win clients through content-driven programs and niche development. Shane Bryant, founder and owner of HVAC service company Smart Air in Austin, Texas, didn’t seek referral business through Yelp — it found him. What’s Next?

Tips 74

5 Soul Songs and 5 Social Media Best Practices

Firebelly

Listening is always important. Knowing what people are saying is critical – customer, prospects, competitors, influencers, the press, and ever your family. Song: I Heard It Through The Grapevine by Marvin Gaye. 2. Relevant content causes conversation. Isn’t it our job to get people talking? Song: Something To Talk About by Bonnie Raitt. 3. Good conversations happen between people.

Saying No to Clients

Spin Sucks

All you people have failed me. have not a single Facebook question to answer this week. So, instead of seeing my pretty face, you get some written something instead. OH WAIT! I’m wrong. just scrolled through a lot of status updates and found this from Andy Donovan. Yay Andy! You saved everyone from failure! So how about I do our #FollowFriday via video tomorrow? Whose fault is that?

Team 62

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

Guest post by Sean Williams. [Ed: I've been out in beautiful Eugene, Ore., for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. Somehow, it didn't seem right to cancel Tuesday's #measurePR Twitter chat. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. Good grief!]. measurepr.

The Corporate Social Media Summit 2011

Mindjumpers

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. The State of Corporate Social Media 2011.

Why And How To Scale Social Business Programs

Dave Fleet

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. As more and more companies engage in marketing programs through social media, customers are using those two-way channels to demand support from companies.

Impressive Digital Campaign: Magnum Pleasure Hunt

Mindjumpers

Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. More and more brands choose to create videos that take over sites already know, like for instance the Desperados Youtube takeover that we wrote about yesterday. At first when visiting the site, you will be guided how to move a Magnum girl with the arrow keys.

Bloggers are more influential than celebrities | Sherrilynne Starkie

Sherrilynne Starkie

WE MUST NEVER LOSE SIGHT OF ONE THING. IT ALL BEGAN WITH A MOUSE. #LMA11

Myrland Marketing

I just returned from a wonderful LMA, or Legal Marketing Association, annual conference, followed by vacation with my husband at Disney World. I had a fantastic time at both, meeting and seeing new and old friends, learning, laughing, connecting, meeting, celebrating and having fun playing in one of the world’s largest playgrounds. This was LMA’s 25th annual conference, [.].

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Your Marketing Drivel That Is Supposed To Be Content

Twist Image

What makes content dance? Whether it's a Twitter feed, a Facebook page or a corporate Blog, I'm often asked for my thoughts and perspective on not just the design and usability, but the quality of the content. And - much like this season's judges on American Idol - I find myself towing the line to find only the good in what is being done. As you'll note, I have thin skin. don't deal well with criticism and this makes it very difficult to criticize others. So, I'd make a terrible judge on American Idol and I tend to be light on content criticism. Confession time. Objectivity. Be cautious.

Fetching Friday – Resources Mashup & a New Version of Friday

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Making Money Online / Marketing / Online Business. Friday Remix.

Remix 26

Five Forms of Mobile Media

Geoff Livingston

Image by Paul Swansen. Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. He helps you see the primary communications forms on the medium clearly and concisely. Specifically, Ken talks about the three primary communication methods via mobile web development. Here are the five forms that most marketers use or experiment with today.

Enter The Age Of Facebook Phone Calls | Small Business Mavericks

Small Business Mavericks

Making free phone calls to your Facebook friends is now a possibility. Just think of the business implications

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Social Media Will be Back After this Break from Tradition

Social Marketing Forum

I think it's about time for social media and the web in general to reconsider and retool how we present advertising. Blogging Opinion Social media marketing blog marketing online advertising social marketing social media

How A Few Tweets Led to a 370% Increase In My Traffic

ProBlogger

This guest post is by Tom Meitner of The Practical Nerd. ?The The other night, I found out author/marketer Chris Brogan was in town. I am a big fan of his and his book Trust Agents , so I wanted to go meet him. I’m not going to go through all of the details of the tweet exchange—you can read about how I wound up not meeting him after all on my blog. That doesn’t sound that interesting, does it?

Authenticity vs. Anonymity: Would We Exist if the Constitutional Convention Met Publicly?

Stay N' Alive

In a recent conversation surrounding my involvement with Utah's FOIA equivalent legislation (called GRAMA) I brought up the point that this nation was built upon people willing to stand up for who they were and risk, quite literally, their lives for that decision. We believe in content over creator." In a sense, that's what the Constitution's creators were doing. That's hard to tell.

A Conversation About Social Media Influence #SMSHI

Bare Feet Studios

In the spirit of transparency and speed, I am posting the notes I made as moderator of the Social Media Influence Panel at the Social Media Seminar being hosted by Technology News Bytes with their nonprofit partner, Social Media Club Hawaii Chapter. Stay tuned; I will be updating this post! Please add your opinions/question in the comments or on Twitter; we are using the hashtag #SMSHI. This conversation will run from 10 am – 10:40 am HST today, April 14. Find me on Twitter @roxannedarlin g. For background, I find Tom Webster’s work best in class. How will you use your influence?

Klout 13

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Craigslist Isn’t Facebook - And That’s Good

Socialized

Considered within the narrow definition of high growth social networking sites like Facebook and Twitter, it's easy to see why some wonder why Craigslist hasn't joined the social revolution, and why the site hasn't undergone significant changes to its features and user interface to remain "competitive." But to look at

Bloggers suing the Huffington Post – the outcome for UGC?

The Way of the Web

You may have seen a few reports about the class-action suit brought against the Huffington Post after it was acquired by AOL for $315 million. It was filed by Jonathan Tasini, who calculated the content created by volunteers should be valued at a third of the sale value, $105 million. Personally I have no problem with sites soliciting, accepting and publishing content supplied for free by volunteers who know the terms of the deal upfront in a clear fashion (i.e. But what will the legal case do? So have you submitted content for free anywhere?

UGC 10

When a Con Artist Comes Calling: Online Community

Laurel Papworth

Recently, in an online community I am involved in, the members decided to get together in real life (IRL). Nothing unusual in that, around 20.1% of social network members that meet online will meet offline each year. Think tweetups (twitter meetups) and you’ve got the idea. So the group booked a venue interstate, a dinner, hotels etc and submitted a deposit to the moderator (community volunteer admin) who agreed to organise it all. The moderator had been a mod for around a year, and was someone the administrator had selected from the community. Outrage ensued. Most of them $20 each.

Control. That Old Thing

Twist Image

Can brands be in control of their message? About a week after everyone got their hands on the seminal new media book, The Cluetrain Manifesto by Rick Levine , Christopher Locke , Doc Searls and David Weinberger in 1999 (yes, that's almost twelve years ago), a new meme starting bursting out of the Intertubes and into the boardrooms of companies (small, medium and large) across the globe. These companies were being put on notice: they were no longer in control of their brands. The war to control the message had been lost. Was it ever really about control? What happened to control? It is to me.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How Businesses Can Use Marketing Measurement to Drive Success.

PWB Marketing Blog

Good Deal of Positive News for Daily Deal Email Programs

Social Email Marketing

Daily deal websites and email campaigns have certainly gotten a lot of attention this past year. With Groupon leading the charge, now other big players such as Google and Facebook are drooling over getting a bite of the pie. The real question is, have consumers eaten their fill and could more chefs. Email marketing Research daily deal emails daily promotions email overload Groupon

The most important gadget in my life is.

Engaging Brand

I love social media, I spend my time training , speaking , producing , helping people with their social media strategy. love gadgets, I have an iPad, a blackberry, a mac, iPod.you name it. But when asked which is the most important to you with your work and then in my life. There is only one answer. My family, friends - and I include customers as friends because I like to think we value each other. For scientific evidence listen to Ned Hallowell podcast on the brain and how human connection is a more important factor in predicting poor health than smoking! So what is most important to you.

Good Deal of Positive News for Daily Deal Email Programs

Social Email Marketing

Daily deal websites and email campaigns have certainly gotten a lot of attention this past year. With Groupon leading the charge, now other big players such as Google and Facebook are drooling over getting a bite of the pie. The real question is, have consumers eaten their fill and could more chefs. Email marketing Research daily deal emails daily promotions email overload Groupon

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC hunting pheasant

0