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Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Many subject matter experts believe that our current state of content overload is just the calm before the storm.

B2B 93
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Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals

Kikolani

How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. 5 Press Release SEO Posts & 10 Bonus Tips for Better Google Rankings – A list of Press Release Optimization tips plus a few extras at the end of this post.

Mashup 146
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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Many subject matter experts believe that our current state of content overload is just the calm before the storm. Don’t Be Like Your Competition.

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11 Reasons Why Prospects Don’t Convert Into Customers

Convince & Convert

Every second, website surfers land on pages crammed with industry babble. If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. Buzzword babble. Put a lid on it.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. For those readers who aren’t able to make it to that industry event to hear your product expert speak live, extend the life of that carefully crafted presentation by posting it on a social content sharing site like Slideshare. What should they promote?

ROI 191
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SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Pointless Press Releases. SEO as we know it is actually gone forever. image credit: Search Engine Watch.

SEO 95
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How to Promote Your Blog to the Media

ProBlogger

It’s daunting to put yourself out there by pitching to professionals who work in a cutthroat industry where they receive—and reject—pitches on a daily basis. Don’t just send a press release saying that you have a blog. Most bloggers don’t promote themselves to the mass media … and I can understand why. Do not spam.