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Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. With a sports theme, of course.

B2B 93
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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Don’t Be Like Your Competition.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one.

ROI 191
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4 Simple Steps to Get Sponsorship from Media Agencies

ProBlogger

When bloggers think about monetising their content, most will turn to Google AdSense for advertising revenue, and some may think about releasing an ebook or enrolling in an affiliate program. . In Australia search the ad industry sites: www.mumbrella.com.au This guest post is by John Kelly of www.company.com.au.

CPM 41
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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Write a book or ebook. Send out a press release or feature article and get your logo on the team uniforms. Go get them!

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Let’s Be Clear on Content Creation vs. Content Curation

agora pulse

Content Curation is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers. It Generates Leads- If you are creating content such as an ebook, whitepaper or webcast as bait for your landing page then it needs to be original.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Just 38% of b2b marketers say they have a defined social media strategy.