Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Writtent Blog

JUNE 5, 2013

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Pam Moore

MARCH 7, 2023

It's what separates you from others in your industry. Having a brand personality is what separates your brand from the status quo. It's what helps you stand out from the digital noise. A brand personality is what connects your audience, partners, community with YOU, your brand and the people inside. Brands can be similar to humans.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

It's what separates you from others in your industry. Having a brand personality is what separates your brand from the status quo. It's what helps you stand out from the digital noise. A brand personality is what connects your audience, partners, community with YOU, your brand and the people inside. Brands can be similar to humans.

Authentication 78

Authentication eBook Brands B2B 78

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Do you want users to visit your website or app, download an ebook, or buy a particular product? So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Pam Moore

JULY 22, 2020

Knowing your audience is the number one priority for any business of any size in any industry or niche! Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). 10 Reasons You Need an Audience First Marketing Strategy (ebook).

Strategy 78

Strategy Template Templates Marketing 78

Pam Moore

SEPTEMBER 3, 2020

Knowing your audience is the NUMBER ONE priority for any business of any size in any industry or niche! Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Template 78

Template Templates Video Avatar 78

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. Levin also recommends showing prospects your eBooks, whitepapers, and case studies during this stage. Does your B2B business successfully convert prospects into customers?

B2B 60

B2B How To Case Study Startup 60

Pam Moore

OCTOBER 8, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , 10 Reasons You Need Audience Marketing eBook, Content Calendar Template. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!).

Template 78

Template Templates How To Training 78

Pam Moore

JULY 6, 2020

It's what separates you from others in your industry. 15 Tips to Ignite Your Brand (ebook). The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Buyer Persona Worksheet (editable templates for b2b and b2c). It's what separates you from others in your industry. Think about this… .

Brands 78

Brands eBook Template Templates 78

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. Credit: Ascend2 Tip: Tap into Industry Credibility.

B2B 143

B2B Research Influencer Marketing 143

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks? Sprout’s Listening insights also show you trends, topics and posts in your industry, all filterable by sentiment.

Analysis 100

Analysis Sentiment Marketing How To 100

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

Influencer 160

Influencer Strategy Content Marketing 160

Waxing UnLyrical

AUGUST 2, 2018

Divvy up your target markets based on interests, demographics, job title, industry – whatever parameters make sense – and create content and offers that are specific to each segment’s needs. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. These content marketing pieces can both be obtained by anyone who fills out their forms, which in turn, puts new prospects into the company’s sales funnel by attracting them to an ebook that is both useful and fun. By doing so, you make your clients look good.

Conversation 167

Conversation B2B Marketing GPS 167

Writtent Blog

APRIL 2, 2014

Many of these eBooks were tools I’ve used myself for education and improvement. His 230-page, free eBook is among the best. Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. Content Marketing Made Easy.

Resources 99

Resources Content Case Study eBook 99

Pam Moore

NOVEMBER 23, 2020

Download this free ebook and then take a listen to episode #279 of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. Supporting Resources: How to Get Your Social Media Budget Approved (ebook). Buyer Persona Worksheets (editable worksheets for both b2b and b2c). Need more help?

Training 78

Training Marketing Consultant Template 78

Convince & Convert

JUNE 30, 2013

This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. for more on persona development, see this good post and ebook from Adele Revella, writing on Content Marketing Institute). How many distinct buyers do you have for your products and services?

FAQ 158

FAQ Content B2B Insurance 158

Pam Moore

AUGUST 17, 2020

At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Personal Branding Guide and Worksheet .

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! How to tap into industry reports for customer research. The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). ” Yes, this is true.

Research 78

Research Template Templates Training 78

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). 10-Point Checklist for Irresistible Content (ebook). The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). podcast + free ebook]. Sales and Marketing Conversion Funnels: The Ultimate Getting Started Guide.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

NOVEMBER 23, 2020

Download this free ebook and then take a listen to episode #279 of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. You get out of social media what you put into it, and that includes budget. This is often a hard nut for many executives new to social media to swallow.

Training 78

Training Marketing Consultant Template 78

Convince & Convert

MARCH 14, 2016

So if you have worked in a particular industry for any length of time (or in different industries, for that matter), you might have gained a few grey hairs along the way. Make Ebooks and Courses. If you have been in the B2B sector for any amount of time, you might have come across Gordon Graham. highlight to tweet).

Joomla 60

Joomla Drupal eBook Startup 60

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). David Meerman Scott (new ebook “ NewsJacking ” just published). Jason Falls (who’s running 5 great events next year).

Social Media 122

Social Media eBook Mobile Data 122

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Promote eBooks on Your Blog. You’d be surprised at how effective recycling content by repurposing your eBook introductions or chapters into blog articles can be.

Screencast 90

Screencast Content eBook Film 90

Pam Moore

DECEMBER 21, 2020

Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C) The post 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast] first appeared on Pam Moore Speaker, Trainer, Consultant. Click the icon below to listen.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C) The post 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast] first appeared on Pam Moore Speaker, Trainer, Consultant. Click the icon below to listen.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

How to Get Your Digital and Social Media Marketing Budget Approved (ebook). The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). 10 Reasons You Need an Audience First Marketing Strategy.

Social Media 78

Social Media Template Templates Marketing 78

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Promote eBooks on Your Blog. You’d be surprised at how effective repurposing your eBook introductions or chapters into blog articles can be. Change the Target Audience.

Screencast 87

Screencast Content eBook Film 87

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 150

Social Media B2B Strategy Consultant 150

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Pick five key topics within your industry segment.

B2B 244

B2B LinkedIn Strategy Marketing 244

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

B2B 132

B2B Content How To Statistics 132

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 140

B2B Strategy Statistics Research 140

Convince & Convert

MARCH 27, 2012

Professional services companies need to realize that they are in competition with not only other consultants in your space, but also media companies in your industry, Google, and the billboard down the street. Sixty-five percent of B2B companies have blogs today (according to CMI and MarketingProfs research).

Content 144

Content Consultant Marketing Price 144

agora pulse

NOVEMBER 10, 2020

Get the ebook “SMART Goals for Social Media Strategy.” BrandMentions is a social listening dashboard that lets you track and join conversations about your brand and industry. Oktopost is a B2B social media management platform that lets you manage, monitor, and measure your brand’s efforts. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179