Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95

Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Sprout Social

MAY 16, 2023

At that time, social as a channel and profession was undergoing a major evolution. Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. Today, it’s clear that constant change is simply a part of the job.

Social Media 110

Social Media Loyalty Reputation Data 110

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests.

Strategy 145

Strategy Marketing Sports Team 145

agora pulse

JULY 8, 2020

As a social media manager, you may know a lot about Instagram’s end-user features. But have you focused on Instagram marketing? In this article, I’m looking at Instagram marketing essentials, my best agency hacks, and the brands that are winning. Instagram Marketing: Why All the Fuss? rookiemistake.

Instagram 109

Instagram Tips Marketing Hashtag 109

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign 141

Campaign Social Media Social Media Management Team 141

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Explain the marketing segments for [INSERT INDUSTRY].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

agora pulse

SEPTEMBER 29, 2020

Need a little help to manage your clients’ Instagram channels (and maybe your social media agency’s, too)? We’ve got a quick list of some of our favorite Instagram management tools that make a workday easier. Instagram is an outstanding social media marketing platform. StoriesAds.

Instagram 140

Instagram Social Media Tools UGC 140

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? What Are the Most Important Social Media Metrics?

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. It’s the fifth most popular social media network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans. How to create a Twitter marketing strategy. Create guidelines.

Twitter 145

Twitter HootSuite Marketing Hashtag 145

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy? For social marketers, TikTok is becoming increasingly hard to ignore.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Click Download PDF. Click Calendar. Click Share.

Facebook 121

Facebook How To Publishing Analytics 121

Hootsuite

SEPTEMBER 24, 2019

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. marketers used Instagram in 2016, more than 75% will do so by 2020. Before you get started with Instagram marketing, you need an Instagram for Business account or an Instagram Creator account. 3 of these instructions.

Instagram 112

Instagram Tips Marketing Hashtag 112

Hootsuite

SEPTEMBER 30, 2019

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Read on for app stats, WeChat marketing strategies, and more. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Vimeo 111

Vimeo How To Marketing Template 111

Sprout Social

JUNE 2, 2021

It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months.

API 131

API Instagram Survey Conversation 131

Hootsuite

MARCH 29, 2021

Continue reading to see how Iain Beable, Hootsuite’s Social Media Strategist (EMEA), pulled up the numbers and broke them down. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Methodology. Try it for Free.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. A clear, focused Facebook marketing strategy is the only way to tap into this existing audience. Here are our best Facebook marketing tips for the year ahead. A whopping 2.4 Table of contents. status post).

Facebook 145

Facebook How To Marketing HootSuite 145

Oktopost

APRIL 9, 2019

As a marketing agency, you know your clients need results. Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions.

Report 95

Report Social Media B2B How To 95

Hootsuite

JULY 20, 2023

Understanding social media metrics from a healthcare perspective is also key to creating an effective social media strategy for your organization. In this post, we’re honored to share everything healthcare providers need to know to do social media analytics right.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Building a data-driven marketing culture.

Data 101

Data Skills Meme Social Media Management 101

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. But so is transparency.

Report 66

Report Atlassian Brands Sentiment 66

agora pulse

MAY 6, 2020

We’ve got ideas and tips on how social media managers can best handle this tough time. As director of marketing agency Contentworks , I understand the demands that the coronavirus has placed on different business sectors. And mistakenly, marketing is often the first thing to go. This is Marketing 101.

Social Media 106

Social Media Tips Discount Price 106

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Tie your digital marketing efforts to key performance metrics like conversions and donor engagement/retention.

Social Media Management 116

Social Media Management Social Media Tools How To 116

agora pulse

JANUARY 23, 2018

As Instagram continues to grow in popularity, many social media managers are working to find good things to post on Instagram. Your content on Instagram, like any other social media platform, will partly depend on who your audience is, and what your product or service is. Think beyond the newsfeed. Fastory.io

Instagram 125

Instagram Real Estate Loyalty Upcoming 125

Hootsuite

APRIL 28, 2020

billion downloads to date. It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Download the free guide now. Here’s everything else you need to know about influencer marketing.

Video 145

Video Engagement Hashtag Influencer 145

Hootsuite

MAY 17, 2021

Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. Basically, they’re tracked data related to a company’s presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively. Net promoter score (NPS).

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

FEBRUARY 27, 2020

This year, competition for Instagram users’ attention and loyalty will only grow more intense. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Shoppable content is a must for Instagram marketers.

Instagram 145

Instagram Geotagging Badge Hashtag 145

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. But, as with all the social media networks, competition is fierce. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Buffer Social

JUNE 6, 2018

Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. We want authentic communication.

Social Media 111

Social Media Engagement Marketing How To 111

Sprout Social

MAY 19, 2021

This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. A review response plan is an integral part of your brand management practices.

Engagement 136

Engagement Brands Review Influencer 136

Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Why should execs be on social media? Here’s exactly how to do it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. This gave us multiple perspectives on the social trends that matter most in the year ahead.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. It’s incredibly influential in shaping the perception of your brand on the market.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

JANUARY 5, 2023

Thus, many businesses use this photo and video-sharing site for social media marketing. It will show you the strengths and weaknesses of brands while identifying the issues in your social media marketing. Annelise L, Digital Strategist, Marketing Consultant & Game Master. “I

Analysis 52

Analysis Instagram Tools Sentiment 52