Hootsuite

MARCH 9, 2020

This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. Microsoft reported that LinkedIn’s revenue grew 24% in Q2 2020.).

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Statistics LinkedIn Marketing B2B 145

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 3 ways to track LinkedIn analytics 1.

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Hashtag Analytics LinkedIn HootSuite 123

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

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Hootsuite

MAY 15, 2023

As a business-oriented social network, LinkedIn can bring marketers up to 2x conversions. So it’s no surprise that many professionals have flocked to this platform as a part of their marketing strategy. And LinkedIn creator mode can be a huge help. What is LinkedIn creator mode?

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LinkedIn How To HootSuite Analytics 119

Hootsuite

AUGUST 24, 2023

After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. What’s a LinkedIn carousel?

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LinkedIn Engagement How To HootSuite 89

Hootsuite

JULY 20, 2023

Wondering what to post on LinkedIn? A well-crafted LinkedIn post can help you differentiate yourself or your brand and build relationships that drive career success. Still, coming up with LinkedIn post ideas can be awkward, not to mention a total time suck. Dynamic, rich, content-focused posts stand out on the feed.

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LinkedIn HootSuite UGC Authentication 85

Hootsuite

JANUARY 18, 2022

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Why create a LinkedIn Company Page?

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Hootsuite

SEPTEMBER 7, 2022

If you’re a business with a variety of different audiences, it’s time to treat your followers to some LinkedIn Showcase Pages. Businesses and brands on LinkedIn are no different: they’ve got layers and complexities. A Showcase Page on LinkedIn can help. What is a LinkedIn Showcase Page? What is a LinkedIn Showcase Page?

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LinkedIn HootSuite Microsoft News 99

Hootsuite

JANUARY 18, 2021

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. Released in September, stories may be new to LinkedIn, but they’re not new to social media. But will the off-the-cuff format click with young professionals on LinkedIn? What are LinkedIn Stories? Source: LinkedIn.

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Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Types of LinkedIn video. LinkedIn native video. LinkedIn video ads.

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LinkedIn Video HootSuite Embedding 145

Hootsuite

MARCH 29, 2021

The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. These posts are all about sparking conversation — a task that is easier said than done, especially with LinkedIn feeds getting more crowded by the year. We thought we’d see if the same holds true on LinkedIn.

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LinkedIn Engagement HootSuite Metrics 132

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

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Feed Feedly Metrics News 167

Hootsuite

DECEMBER 5, 2022

I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. Here’s what I learned from my experience with LinkedIn pods.

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LinkedIn HootSuite Groups Groups 99

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. Adding relevant hashtags to your LinkedIn posts helps people find you and drives those connections.

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Hashtag LinkedIn HootSuite Social Media Management 92

Hootsuite

AUGUST 21, 2019

Curious about LinkedIn Live? Since launching native video in 2017, LinkedIn video has taken off. According to insights from LinkedIn, video is the fastest-growing content-type on the platform, and is 5x more likely to generate conversations with members and 20x more likely to be re-shared. How to use LinkedIn Live.

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LinkedIn How To HootSuite Marketing 111

agora pulse

SEPTEMBER 8, 2020

Need to know create a LinkedIn profile or refresh your old one? Carve time in your schedule to do it with focus and purpose, so your LinkedIn profile stands apart from the thousands there. LinkedIn is an extraordinary platform for professional networking and engagement. Create a LinkedIn account. Ready to join LinkedIn?

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LinkedIn How To FAQ Education 127

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. The For You feed is what makes TikTok so addictive.

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Strategy Marketing Banking Influencer 175

Hootsuite

NOVEMBER 18, 2019

LinkedIn ads can help your business reach a powerful professional audience. Not only are LinkedIn members influential, they also have two times the buying power of the average web crowd. A recent revamp of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn marketer toolbox.

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LinkedIn How To HootSuite Campaign 111

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. Creating Your LinkedIn Company Page.

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LinkedIn How To Real Estate Advertising 96

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! If you want to give the audit a try, you can download the Employee Advocacy Audit.

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LinkedIn Curation B2B Industry 136

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. In short, yes.

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Organization LinkedIn Strategy Social Media 104

Hootsuite

AUGUST 6, 2019

LinkedIn’s algorithm tends to fly under the radar—save for the #broetry blip last year. Over the past two years, updates to the LinkedIn algorithm have spurred a more than 50% increase in viral activity. In other words, the Linkedin algorithm prioritizes personal connections based around interests. But it’s not for lack of news.

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Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Apple and Google Play users have downloaded the TikTok app over 1.5 The exception is the first: In-Feed Video ads.

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Advertising Marketing Campaign Hashtag 141

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. LinkedIn statistics. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. 52% of online brand discovery happens in public social feeds. WhatsApp (1.6

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Statistics Social Media Marketing YouTube 145

Buffer Social

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. This highlights potential regulatory challenges in the EU market. LinkedIn 1. WhatsApp 1.

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News Social Media Marketing Facebook 72

Hootsuite

MAY 7, 2020

Thinking about adding TikTok to your social media marketing strategy? Download the free guide now. However, it has already surpassed LinkedIn, Reddit, Snapchat, Twitter, and Pinterest. 1 downloaded app of 2020. Tech analytics platform Sensor Tower sees TikTok closing in on the two-billion downloads mark, with 1.9

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Marketing Statistics Hashtag Startup 145

Hootsuite

JUNE 16, 2021

You don’t want to overwhelm your followers or feel like you’re spamming the news feed. We’ve got all the info you need about exactly how often you should be posting to Facebook, Instagram, Twitter, and LinkedIn to really optimize your reach — without annoying your followers. On LinkedIn , post between 1 and 5 times a day.

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Social Media HootSuite Statistics Template 145

VEED Grow

SEPTEMBER 29, 2020

LinkedIn Stories have officially just been released ??. LinkedIn provides a professional twist to the Stories format we’ve known and loved through other social media platforms, such as Snapchat (the original creator of the format), Instagram and Facebook. What Are Linkedin Stories And Why Should You Start Using This Channel?

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LinkedIn Content Instagram Video 52

agora pulse

MAY 5, 2020

Whether you want to diversify your social media feeds or to get more people to comment on and like your updates, this list of types of social media posts will come in handy: 1. This is something we have described in this article on creating content for your LinkedIn feed—but it can apply to any social media network. Slideshows.

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Types Social Media Meme How To 214

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! How to create irresistible content that helps you achieve your business and marketing goals.

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eBook Content Findability Template 141

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. How do I update my LinkedIn photo? Why does social media marketing cost so much?

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Questions Social Media HootSuite Marketing 141

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

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Examples Facebook B2B Instant Messaging 246

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. The For You feed is what makes TikTok so addictive.

Strategy 91

Strategy Marketing Banking Influencer 91

Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. Buffer allows users to plan and publish content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn, all from a single, easy-to-use dashboard. That’s a lot of time and money. As you can probably guess, it does a lot more than just scheduling. CoSchedule.

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Team Tools Social Media HootSuite 219

Hootsuite

AUGUST 2, 2022

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. People have downloaded TikTok more than 3 billion times , which means you’ve got a lot of short attention spans out there in the world to appease. Ideal LinkedIn post length. Direct Message 10,000.

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Platform Social Media Hashtag HootSuite 139

The Realtime Report

DECEMBER 2, 2022

Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings. Playsee is the first social media platform that captures this unfilled gap in the market and redefines how content is suggested on social media.”

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Social Media Apple Survey Feed 91

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. That’s a content distribution opportunity that B2B marketers should not overlook.

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LinkedIn Analytics Metrics Social Networking 76