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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. Head to the Google Analytics Campaign URL builder. You can always use Ow.ly

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Image source Then, hit Start with a website , copy-paste your web address into the URL bar, and choose Use the entire site. How often do they publish each? Having conducted your analysis, don’t forget to add all the information you find to a spreadsheet or document so you can compare all your data points side by side.

Analysis 186
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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

I’ve seen a lot of carousel and document posts, and I’ve seen a lot of creativity being executed there. We also published no more than two experiment posts within one week, alternating link-in-comments posts with the link-included ones to avoid redundant content. Sprout reports measure post link clicks for published posts.

LinkedIn 108
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Hootsuite hacks for scheduling and publishing . This will keep all posts from being published until you decide it is safe to resume, and warn anyone who tries to schedule new content that a publishing suspension is in effect. Polish your posts with vanity URLs. Ok, I’ll bite: what are URL shorteners? ).

HootSuite 140
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What Marketers Need to Know about Facebook Global Pages

Ignite Social Media

The main benefit of the global page structure is to provide content that is relevant for specific countries/regions while still maintaining the universal brand name and vanity URL. From a reporting standpoint, you can see insights rolled up across your entire global fan base and share a total fan count.

Facebook 161
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Pros And Cons Of Translating Your Blog Posts Into Other Languages

SocMed Sean

There is also a paid version of the plugin that allows you to assign URLs to the translated content. This is really nice if you want to have URLs that are specific to the language. I sent them a Word document with the original post and they translated each paragraph, placing the translated text directly beneath each paragraph.

URL 235
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The Anatomy of a Google Reconsideration Request: Manual Link Penalty

Bill Hartzer

I unfortunately don’t know the outcome of this reconsideration request, but I suspect that once I publish this post the site owner most likely will let us all know if the reconsideration request worked or not. Documented everything in a Google spreadsheet. Created friendlier category and state urls. Example: Old: [link].au/buy_sell_business_search/127/Cafes/australia/0.php

Google 127