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Top Video Marketing Trends of 2024

Social Media Strategies Summit

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Try offering an incentive (like a gift card or a product discount) to encourage people to share video content with you. Let’s get into it.

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What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. We’ll summarize the trend and key takeaways in this quick article. As with any trend, moderation is key. Why the fatigue from followers?

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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales. 32 Signs You Might Be a Social Media Marketing O.G. Will the Power of Influencers Impact the 2024 Campaign Trail?

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What’s Trending @Twitter? [infographic]

Mindjumpers

At Lab42 , they have tried to figure this out and put together a nice infographic showing what’s trending on Twitter. 66% of the respondents follow brands to get discounts. 66% of the respondents follow brands to get discounts. But what are users actually doing when spending a lot of time on Twitter?

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well. Guest post by Nina Petrov.

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The Benefits of Facebook Offer Ads

Ignite Social Media

In a world where change is the only constant, getting excited about discounted rates may be the exception. Facebook offer ads are a unique ad type that provides discounts/offers in which you can share with your customers on Facebook to encourage shopping on your website, brick-and-mortar, or both. What Are Facebook Offer Ads.

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Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

One thing to remember as you consider the various trends hitting both ecommerce and other types of retail sales is that the effects of reopening are different everywhere. Make these easy to find online so that all potential customers are convinced by great discounts! Perspective: Reopening Looks Different Everywhere.

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