Jon Loomer

OCTOBER 16, 2023

We have an update to Advantage+ Shopping Campaigns … When you create an Advantage+ Shopping Campaign, you may see a drop-down menu for the performance goal. The post Value for Advantage+ Shopping appeared first on Jon Loomer Digital. If you don’t have the drop-down, you don’t have this change yet. Will you use it?

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Price Campaign Conversation Products 155

Jon Loomer

JANUARY 17, 2024

If this sounds familiar, it’s similar to the Budget Cap for existing customers that you can apply for Advantage+ Shopping Campaigns. You may have already taken this step when setting it up for Advantage+ Shopping. The post Customer Acquisition: Exclude Customers appeared first on Jon Loomer Digital.

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Jon Loomer

FEBRUARY 19, 2024

Meta recently made a curious update to Advantage+ Shopping campaigns. If you’re running a campaign that’s supposed to be for Shopping, why would you select a different event? One sounded a lot like Advantage+ Shopping: We’re testing full campaign automation for lead generation campaigns, powered by Meta Advantage.

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Jon Loomer

JULY 4, 2023

Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.

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Jon Loomer

SEPTEMBER 8, 2023

When creating an Advantage+ Shopping Campaign, you can choose to select a different schedule at the ad level. This is unique to Advantage+ Shopping Campaigns for now. The post Schedule Individual Ads appeared first on Jon Loomer Digital. You can schedule individual ads now. There will still be an ad set schedule.

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Jon Loomer

SEPTEMBER 11, 2023

Advantage+ Shopping Campaigns have given e-commerce businesses a big boost. Advantage+ Shopping Campaigns have the primary scheduling in the ad set, too. While you’d only have one ad set within an Advantage+ Shopping Campaign, you could have multiple ads that run at different times. How Would That Work?

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Jon Loomer

OCTOBER 16, 2023

Ever since Meta launched Advantage+ Shopping , we’ve seen additional releases of enhancements every month or so. Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” What do you think?

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Jon Loomer

MARCH 9, 2024

Look to Advantage+ Shopping as an example. And yet — magically — advertisers get better results with Advantage+ Shopping than with manual sales campaigns (on average). The post How to Approach Campaign Construction appeared first on Jon Loomer Digital. Those extra ad sets aren’t helping you.

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The Realtime Report

OCTOBER 31, 2023

Derek Chew, the CEO of Fullmoon Digital, explains that agile marketing strategies that leverage Social Commerce have become mandatory for a brand’s success. Marketing agencies must adapt and pivot quickly as shopping and influencer trends are changing faster than ever.” billion worldwide users, a number expected to rise to 5.8

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Authentication Influencer Compete Trends 91

Jon Loomer

NOVEMBER 18, 2023

The post Using Breakdowns appeared first on Jon Loomer Digital. There are six categories of breakdowns. For example, when breaking down by placement, you get a separate row for each placement to see how budget, impressions, and performance break down. Go ahead and poke around breakdowns if you haven’t already.

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Jon Loomer

FEBRUARY 21, 2024

One of the benefits of an Advantage+ Shopping Campaign or using Advantage+ Audience is that it bakes in remarketing. Just because you lack pixel history doesn’t mean you shouldn’t try Advantage+ Shopping or Advantage+ Audience. appeared first on Jon Loomer Digital. How should you approach advertising with a new pixel?

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Jon Loomer

MARCH 29, 2024

You could use one ad set with Advantage+ Shopping or catalog ads, and Meta would distribute your budget as it sees fit to get you the most purchases possible. The post When to Create Multiple Ad Sets appeared first on Jon Loomer Digital. If you don’t, most of your budget will go to the cheapest countries. What do you do?

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Jon Loomer

SEPTEMBER 17, 2023

Link clicks include clicks, taps, or swipes on links to websites, app stores or app deep links, click-to-message CTAs, Shops, lead forms, Marketplace, playable experiences, and videos. appeared first on Jon Loomer Digital. One of Meta’s most prominent metrics is Link Clicks, and most advertisers have no idea what it means.

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Ignite Social Media

OCTOBER 14, 2021

With over 230 million digital buyers in the U.S., 1) Digital Storefronts for Direct Purchases. Facebook, Instagram, Pinterest, TikTok, and Snapchat all have their own version of digital storefronts where users can browse, place orders, and even make purchases directly within the respective app. 2) Livestream Shopping.

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Jon Loomer

OCTOBER 19, 2023

Advertisers find success by removing all targeting, like with Advantage+ Shopping Campaigns or using Advantage+ Audience. The post Ads Do the Targeting Now appeared first on Jon Loomer Digital. Broad targeting and machine learning changed everything. Stop obsessing over targeting. Your ads are more important than ever before.

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Advertising Campaign Data Conversation 168

Ignite Social Media

OCTOBER 27, 2021

Read on to understand the current state of consumer shopping behaviors on social media and how to best optimize your social commerce strategy. Social Shopping Features Available. In 2021, digital buyers in the United States grew by 1.32 Digital Storefronts for Direct Purchases. Livestream Shopping. AR Integrations.

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Social Media Social Networking Instagram Trends 166

Jon Loomer

JANUARY 10, 2024

Advantage+ Shopping Campaigns. When running Advantage+ Shopping Campaigns, no advertising inputs are provided at all beyond a cap on reaching current customers. Meta applied what it was doing with Advantage+ Shopping to create a version for any objective. In some cases, it’s an option that you can turn off.

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Real Estate Campaign Advertising Trends 185

The Realtime Report

NOVEMBER 3, 2021

Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips. As the two biggest shopping days of the year, Black Friday and Cyber Monday rightfully receive a lot of attention in our business. In fact, the entire “Turkey 5” period between Thanksgiving and Cyber Monday is like the Super Bowl of digital marketing.

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Small Business Strategy Tips Marketing 185

Jon Loomer

FEBRUARY 21, 2024

How People See Your Ads with Advantage+ Shopping Advantage+ Shopping Campaigns take this even further. All Advantage+ Shopping Campaigns utilize a conversions performance goal (either “most conversions” or “ value of conversions “), and the conversion event will define which specific action determines success.

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Advertising Campaign Conversation Eventful 166

Jon Loomer

MARCH 11, 2024

You may even create yet another step that retargets those who abandoned the shopping cart. When using Advantage+ Audience or Advantage+ Shopping , Meta automatically prioritizes these people anyway. appeared first on Jon Loomer Digital. You targeted the people who opted in to the free offer to sell your product.

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Construction Cost Price Education 135

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? Advantage+ Shopping combines them in one campaign.

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Jon Loomer

FEBRUARY 12, 2024

You’ve tried everything: Different optimization strategies , Advantage+ Shopping and manual sales campaigns, you’ve gone broad and narrow, and you’ve tried every ad creative option possible. The post Maybe It’s Your Offer appeared first on Jon Loomer Digital. Video ads, link ads, carousels, multiple text options, you name it.

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Buy Advertising Campaign Strategy 120

Jon Loomer

SEPTEMBER 9, 2023

This test would be ideal for e-commerce businesses when you want a sale but aren’t using Advantage+ Shopping Campaigns. The post Meta Wants You to Test Catalog Ads appeared first on Jon Loomer Digital. Of course, you’ll only do this if you have a product catalog to begin with. Is this something you’ll try out?

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Jon Loomer

JUNE 21, 2023

And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities. Do Tailored Leads provide unique features and optimizations compared to manual leads campaigns, similar to the way Advantage+ Shopping does compared to manual sales campaigns? appeared first on Jon Loomer Digital.

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Campaign Features Process Conversation 178

Jon Loomer

OCTOBER 20, 2023

Targeting could keep going the way of Advantage+ Shopping , where your inputs are eliminated completely. The post The Future of Targeting appeared first on Jon Loomer Digital. Maybe there could be a few isolated exceptions, but I predict that any targeting inputs in the future will be used as suggestions only. What do you think?

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Jon Loomer

NOVEMBER 25, 2023

I’ve embraced Advantage+ Shopping , Advantage+ Audience , and broad targeting generally. The post Going Broad Isn’t Always the Answer appeared first on Jon Loomer Digital. Look, I get it. The advancements in AI and machine learning are amazing. But not as an absolute. They’ve seen terrible results going broad. What do you think?

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Fashion Advertising 145

Jon Loomer

MARCH 10, 2024

Meta’s focus here is on bad shopping experiences that would flag this. The post Your Landing Page Hurts Results appeared first on Jon Loomer Digital. The focus is on low-quality experiences. Are you making the user work to view your content? An example is requiring multiple clicks to keep reading. Misleading experiences.

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Jon Loomer

NOVEMBER 10, 2023

We will not share with Meta: Your specific shopping actions like purchases and product views. The post What Amazon Partnership Means appeared first on Jon Loomer Digital. Unfortunately, that means we’re still stuck with those same issues.

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Issues Advertising Data Instagram 132

Ignite Social Media

JUNE 8, 2021

That was up until about March 2020, when online experiences often emphasized play, social interaction, and information seeking (including shopping). Then, the pandemic forced millions of Americans and their desperate employers to turn the digital world of the internet into a vast workplace, a cyber economy. Is the Metaverse Next?

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Social Media Health Care Trends Advertising 161

Jon Loomer

AUGUST 10, 2023

Today (August 10) is a big day for Shops. No more links out from your Shop to your website to complete the purchase. No more Shops in the US onboarded using third-party partners as of August 10 without enabling Checkout with Facebook or Instagram. There are some caveats. It’s a lot. It’s confusing. Are you on top of this?

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Instagram Facebook Hosting Features 78

Jon Loomer

OCTOBER 25, 2023

Advantage+ Shopping Campaigns roll out, which eliminate targeting inputs. You have limited ability to make any adjustments to Advantage+ Shopping Campaigns, including targeting. We’ve seen it already with Advantage+ Shopping Campaigns. The post The Future of Meta Ads Targeting appeared first on Jon Loomer Digital.

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Ignite Social Media

JULY 20, 2020

The Current Online Shopping Landscape. Younger users who have grown up with digital shopping options are more readily adapting to this behavior, meaning the shift away from physical shopping may intensify. Facebook and Instagram Shops Overview. Facebook and Instagram Shops Overview. Creating a Shop is free.

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Instagram Brands Facebook Overview 196

Social Media Strategies Summit

NOVEMBER 18, 2020

Modern customers will shop from whichever brand gives them a better deal unless you lock in their loyalty through incentives like coupons and discounts. Social media has transformed from a shopping enabler to a shopping driver. Today, many shopping journeys start on social media. Capitalize on Shoppable Features.

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ROI Social Media UGC Discount 246

Jon Loomer

AUGUST 28, 2023

Ad delivery is optimized for Instagram Profile Visits only, so the algorithm isn’t focused on increasing your followers or driving any other actions (like Shop visits) on your profile. You could also tell them to go to your Shop (you wouldn’t link directly to the Shop with this ad). What do you think?

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Campaign Conversation Instagram Metrics 147

Webbiquity SMM

JANUARY 24, 2023

Hosting frequent live sessions on platforms like TikTok, Instagram, and Facebook encourages customers to see the benefits of live shopping , increases brand engagement rates, and has a positive effect on follower count. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

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Advertising Social Media Strategy Authentication 238

Bill Hartzer

NOVEMBER 20, 2023

Unveiled on the digital stage on July 31st, this app is more than just a game-changer; it’s a transformative force reshaping the landscape for global social media enthusiasts. Doba Direct stands tall with a suite of features that redefine the standards of social commerce. But the innovation doesn’t stop there.

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Influencer Social Media Curation Policies 95

Jon Loomer

AUGUST 31, 2023

You won’t see this for: – Special Ad Categories – Advantage+ Shopping Campaigns – Advantage+ App Campaigns If you don’t make any adjustments, Meta will find your audience based on pixel and conversion history and ad engagement. appeared first on Jon Loomer Digital. Do you have Advantage+ Audience ?

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