Sprout Social

APRIL 16, 2024

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

How To 96

How To Sentiment Template Templates 96

SocMed Sean

SEPTEMBER 26, 2012

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. Feel free to leave your thoughts in a comment.

Radian6 278

Radian6 Social Media Engagement Marketing 278

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Sprout Social

MAY 9, 2024

There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Industry 84

Industry Influencer Trends Marketing 84

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI.

Analytics 72

Analytics Tools Twitter Hashtag 72

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet?

B2B 198

B2B Social Media Marketing Survey 198

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet. It’s there for brand awareness.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 129

Tips Authentication LinkedIn Groups 129

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. In addition to sending them an email, friend them on Facebook, become a fan of their page, and follow them on Twitter. Here is the list I use.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 117

HootSuite Notification Hashtag Upcoming 117

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. The future of customer care. Inbox updates.

HootSuite 97

HootSuite Insurance Hubspot Sharepoint 97

Mindjumpers

MAY 16, 2013

The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. How to videos: This is also in line with product demos, where you can either show how to make great use of your products, short cooking tips, or home improvement tips.

Brands 260

Brands Instagram Social Networking Hashtag 260

Unmetric

AUGUST 9, 2019

Social networks solely built for visual-sharing attract brands like a moth to a flame. In fact, e-commerce businesses benefit the most out of this network by creating an effective visual presence on Pinterest to reroute the audience to their own sites. networks (Pinterest, Instagram, Facebook, Twitter, YouTube, and LinkedIn).

Analytics 126

Analytics Tools Price Curation 126

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

SocMed Sean

MARCH 5, 2014

Thanks to Karleen for sharing her thoughts on how social media capabilities and intranets can be combined to help businesses succeed! One option would simply be to allow these outside social tools into the office to allow for quicker communication. They even offer 21-day free trial of their software.

Company 244

Company Software Collaboration Features 244

Sprout Social

OCTOBER 4, 2021

Assess performance by network. Every network has its own unique audience, tone of voice and “culture.” You could say that (in general) Twitter is more focused on pithy, short-form comments or conversations with a real-time cadence, while LinkedIn is focused on quality, long-form content targeted to a business-minded audience.

Data 120

Data Metrics Sentiment Analytics 120

Jason Yormark

SEPTEMBER 30, 2009

Like I’ve written before, I didn’t really spend a large amount of time with Twitter until May of this year. In previous posts I’ve written about ways I feel Twitter can be useful , and the debate of quality vs. quantity. First, some disclaimers on my methods/motivations of using Twitter. But for me, it works.

Twitter 195

Twitter Software RSS Directory 195

Mindjumpers

JULY 22, 2010

More than 2000 companies have attended over the years, and more than 200 of them have been to the SF New Tech stage to demo their latest and greatest. OliveWoo – location based date service One of the demos that will be held at tomorrow’s event is for the latest within location based services.

Foursquare 176

Foursquare Nielsen Applications Disqus 176

Ignite Social Media

JANUARY 8, 2019

It’s an impressive feat until you consider that the social networks will rake in $26.95 If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. billion in ad sales in the U.S.

Influencer 141

Influencer Marketing Syndication Analysis 141

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. These days, social media is (or should be) a major part of any customer care strategy.

Questions 121

Questions Data Focus Group Analysis 121

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 297

Trends Social Media UGC Marketing 297

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Radian6 Strategy SM2 158

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Justin Levy

JUNE 22, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking An Overhaul to LinkedIn Groups Written on June 22, 2010 by Justin Levy in linkedin , social media , social networks , video 28 Comments - Leave a comment! That all changes now. What do you think of it?

Groups 243

Groups Groups LinkedIn Features 243

Bare Feet Studios

JULY 16, 2010

Their biases and perspectives are quite different though, and that makes for a good panel that keeps us from drinking just one brand of social media koolaid! The best social site for musicians currently: Reverb Nation. Ken and Jenn recommended getting a presence on several social networks. Make a really good demo

Social Media 88

Social Media Upcoming Conference Viddler 88

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 127

Strategy Brands Hubspot Survey 127

Almost Savvy

NOVEMBER 23, 2009

Nametags are awkwardly enormous as they include name, company, website and Twitter @username. When demo-ing new apps, all problems are explained away by “Twitter must be running slow.&# Morning session: Everyone collectively drinking from the buzzword Kool-Aid; every other word is real-time, stream, paradigm, Twitter.

Conference 249

Conference Microsoft Tweetdeck Lijit 249

Twist Image

AUGUST 29, 2013

When considering a purchase or wanting to see a product demo, where do you turn? What social media tools do marketing agencies use to hustle down new business? So, both are ancient in the realm of social media, but obviously LinkedIn is a bigger name in b-to-b networking." b2b networking.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Talkwalker SM

FEBRUARY 8, 2016

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Lesson 1: It’s All About the Pre-Game. Conclusion?

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 40

Trends Social Media Predicition Instagram 40

Adam Sherk

AUGUST 11, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. I ended up going through all 100 tips in one sitting.

Tips 102

Tips Publishing Press Release Syndication 102