Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

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Influencer Brands Collaboration Authentication 98

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 127

Strategy Brands Hubspot Survey 127

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Convince & Convert

OCTOBER 30, 2017

In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Do you want to improve brand sentiment? Competition: 77%. Competitive.

Brands 194

Brands Sentiment Influencer Survey 194

Hootsuite

AUGUST 2, 2022

This in-depth guide on social media competitive analysis may give you some inspiration on how to tackle your customer experience research. Social media customer service is extremely important. Send out surveys. Get a Free a Heyday Demo. When you don’t know (and often, you don’t), then ask!

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Template Templates Strategy HootSuite 79

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

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HootSuite Social Media Management Tumblr Hashtag 85

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

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Metrics Social Media CPM CPC 112

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

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Tools Social Media Lithium Sysomos 206

Social Media Strategies Summit

JANUARY 22, 2021

Many organizations, seeing the efficacy of their emails, phone calls, or social media posts plummet, are turning to P2P texting. You can quickly capture data from surveys, identify frequently asked questions, and immediately begin to measure up against the goals you’ve set for the campaign as responses begin to come in.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. The post How to analyze customer reviews for brand insights appeared first on Sprout Social. What is review analysis?

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Review Brands How To Analysis 125

Sprout Social

DECEMBER 15, 2020

Of the 14,664 Tweets we analyzed, 48% of the Tweets had positive sentiment while 37% were neutral and 15% were negative. That said, some people are still optimistic about 2021, with one YouGov survey revealing 44% of American adults believe 2021 will be a better year for them compared to 2020. Goals and #fitness are still in play.

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Instagram Comparison Sentiment Reddit 127

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. Put social data in the spotlight.

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Sprout Social

NOVEMBER 6, 2020

It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease. You wouldn’t let your other social media platforms go unmonitored and unchecked, and Glassdoor should be no different. Get started with a Sprout demo today!

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Review FAQ Construction Metadata 93

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. The stakes are high.

Reputation 109

Reputation Social Media HootSuite Sentiment 109

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

FEBRUARY 22, 2023

Social media isn’t just a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful insights. From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business.

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Social Media Trends Loyalty Data 127

Hootsuite

NOVEMBER 28, 2022

Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. Request a demo of Hootsuite Insights. Generate social media buzz. Request a Heyday Demo. View this post on Instagram.

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Tips HootSuite Survey FAQ 125

Hootsuite

JULY 13, 2022

Customer experience management involves surveying, analyzing, and improving customer interactions with your brand. CES = (Number of customers who select 4-5 / number of survey responses) * 100. These surveys highlight areas pain points in the customer journey. You could try a CES survey to gather results.

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Tips HootSuite Survey Template 109

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 72

Social Media Tools HootSuite Price 72

Hootsuite

SEPTEMBER 29, 2020

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. Measuring social media ROI is also key to building and refining your social marketing strategy.

ROI 145

ROI Social Media Tools HootSuite 145

Hootsuite

MAY 15, 2023

A social media inbox is an important tool for all social media managers. Without one, social interactions are disjointed across platforms. Conversely, a unified social inbox allows seamless collaboration among social teams. What is a social inbox? Try Hootsuite’s Inbox today.

HootSuite 91

HootSuite Survey Team Report 91

Hootsuite

JULY 17, 2023

Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. 1 Social Media Tool Create. Go on, listen in!

Reputation 72

Reputation Tools HootSuite Sentiment 72

Hootsuite

AUGUST 24, 2021

So a CSAT score is a customer service metric that reflects customer sentiment, experience and contentment with your brand. Collect feedback via surveys and social media, stay on top of the metrics and try to identify room for improvements. survey made up of just one or two questions. What is a CSAT score?

SMS 110

SMS Survey HootSuite Sentiment 110

Sprout Social

FEBRUARY 13, 2023

In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies. Request a demo of our integration today.

Data 105

Data Social Media Tips Metrics 105

Sprout Social

DECEMBER 21, 2023

You can manually sift through individual competitor reviews and the comments section on their social media posts. Social media listening To get an up-close look at what your target audience is saying about your competitors’ products (and yours), you need to be a fly on the digital wall—which social media listening enables you to do.

Analysis 101

Analysis Products How To Price 101

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

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HootSuite Brands Price Collaboration 107

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. By using a chatbot for your user surveys, you combine the best of both worlds: Unobtrusive design that won’t annoy people. You can also offer a survey after the end of a chat session.

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Retail FAQ How To Survey 98

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 127

Campaign Social Media UGC Metrics 127

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

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Insurance Journal Research Hashtag 115