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Once Upon a Time With Klout….The Final Chapters

Unspoken

just loved Dabney Porte’s story of the Pied Piper and felt is so appropriate to share here as it is very relevant to how many of us feel we have been manipulated by Klout. As I emerge from the fairytale state that the brand we now know as Klout, has lured many of us into, I have made a decision to wake up. I, like many have decided to opt out of the Klout scoring and marketing game.

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The Klout Story – Part 1 – Are You Reading Between The Lines?

Unspoken

Klout – One word that has created a very big buzz in online communities. Klout – A measurement of online influence? Klout – A Marketing company or a measurement company? Klout. Klout. Klout. wish to tell The Klout Story. The Klout Story – Part One – Are You reading Between the LInes? And here Klout fails.

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Peer Index vs. Klout

Spin Sucks

Now, let’s say, I want to do the same thing on Klout. But if I look for tree_frog_treks , I get their Klout score, which really doesn’t tell me much, other than they have no real influence on Twitter. It only brings up people who have “public relations&# or “Chicago&# in their Twitter name or handle. And Klout gives me the sad puppy again.

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Coping with the Klout Reality

Geoff Livingston

Marketers and individuals will have to deal with social scoring in the form of Klout and its sister technologies. haven’t written about Klout outside of general discussions on social scoring for a good long while. But I had a second reason: As a professional communicator, it’s become increasingly clear that we won’t escape Klout, Kred and PeerIndex. Or worse?

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout. How the hell does that work without something like Klout?

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20 Top Twitter Monitoring and Analytics Tools

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. Will definitely check them out. Wide reach. Share URLs?

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. Director of Sales for @ klout. And she’s energetic and inspirational on Twitter. What is it? aaker.

How to Use Competitive Social Monitoring on Twitter

Convince & Convert

Here’s how to mine Twitter mentions for marketing opportunities. The second is that they receive outsized mentions when compared with their Twitter audience. In return, AddThis jumped on Twitter to say thank you. Let them know you’ve mentioned them on Twitter. Klout (@klout) January 17, 2016. Get our  Definitive email newsletter. Sweet!

Faking it on Social Media: What are the Costs?

Spin Sucks

It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. Did you know 71 percent of Lady Gaga’s 29 million followers on Twitter are fake or inactive? With Twitter having more than  500 million registered users, could it be that less than half of those users are active while more than half are fake? DON’T DO IT. No bueno.

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Paradox of Online Influence

Unspoken

As incredible as it seems none of the so-called experts or services like Klout, Kred, PeerIndex, and Traackr bother to answer the fundamental question, “ What is Online Influence? ” Klout says influence is the ability to drive action even though they don’t even measure actions which are measurements and indicators of behavior. Even worse, Klout actually measures what we are willing to do for them! Their ad asks, “Would you date someone with a lower Klout score?” The definition of influence is simple… influence is changing behavior.

Five Primary Problems with Klout

Geoff Livingston

Update: Klout CEO Joe Fernandez commented below and has asked to set up some time to chat. As Klout gains steam online, the market needs to examine the platform’s actual merits, instead of buying its marketing program. This week, the DC Klout-up was an interesting get together of local digerati, but lacked any program or substance, and instead relied on free Pop Chips.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

Paradox of Online Influence

Unspoken

As incredible as it seems none of the so-called experts or services like Klout, Kred, PeerIndex, and Traackr bother to answer the fundamental question, “ What is Online Influence? ” Klout says influence is the ability to drive action even though they don’t even measure actions which are measurements and indicators of behavior. Even worse, Klout actually measures what we are willing to do for them! Their ad asks, “Would you date someone with a lower Klout score?” The definition of influence is simple… influence is changing behavior.

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Director of Sales for @ klout. What is it? Jennifer Aaker – @aaker.

#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts. Eventually, Klout hopes to build a database of answers and rate the responses, which will allow experts to build their clout on Klout.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Adoption soared. 85% of Inc. Mistakes were made. Magazine.

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HOW TO: Gain Twitter Influence

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Guy Kawasaki and Robert Scoble have vastly different philosophies when it comes to gathering Twitter Twitter followers. Kawasaki has more than 300,000 followers on Twitter.

Five for Friday: Inmates more expensive than college, faxing and Klout

Jeff Esposito

The Falls vs. Zarella Cage Match – Not sure if you caught this on Thursday afternoon but there was an interesting argument going on via Twitter on Thursday afternoon between Jason Falls and Dan Zarrella. Definitely worth peeping out this post from Dennis Van Staalduinen with the blow by blow commentary. Five for Friday Jail more expensive than college Klout Movember social media

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

gapingvoid.com

Home Buy Art Here Stormhoek Winer(y) Hughs Book Daily Cartoon Email About Contact/Connect Home Hugh MacLeod Cartoons drawn on the back of business cards August 19, 2011 (3 days ago) “Reclaim Blogging&# : Why I’m giving up Twitter and Facebook. Earlier today I told everybody on Twitter and Facebook, that I’m leaving Twitter and Facebook. Twitter. Decide.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology. responsive customer support Twitter account? Got more?

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Is Klout An Accurate Measure Of Your Social Influence?

The Social Media Incubator

Klout is a service that claims to measure social media influence , but is it accurate? For starters, the definition of influence is a little bit murky. For instance, does it mean you get a lot of Likes on Facebook or a lot of Re-Tweets on Twitter? Klout tries to measure both, but it doesn’t end there. Klout tries to measure several social services including Facebook, Twitter, Google+, LinkedIn, YouTube, and that’s just for starters. Klout is by no means a perfect service. The service has its proponents, but it also has its detractors.

This Is Being Recorded. By You

Twist Image

We post tweets on Twitter , we check-in on Foursquare , we publish pictures of our daily lives on Facebook, upload videos to YouTube , and much more. The founding host and producer of CBC 's Definitely Not The Opera and the current host of Spark (a radio show and podcast about the intersection of technology and culture) spent this past year digging deeper into self-tracking and what this means about our society and who we are. The Klout effect. Klout is an online platform designed to allocate an actual ranking to individuals as a kind of social scoring system. klout.

Twitter Moms: How to Relate without Looking Like an Imbecile

agora pulse

So here’s the problem… if you’re not a Mom how can you tap into this captive market on Twitter Moms without looking like an imbecile? In this article I’m going to tell you how you can connect with and market to Moms (and other awesome parents) on Twitter in five easy steps. Follow The Right Twitter Accounts. Here are 3 great Mom accounts to follow on Twitter for starters: 1. 

#measurePR, Social Media Measurement & Klout

Waxing UnLyrical

Our guest last week was Klout’s Megan Berry , who returned for an encore performance to #measurepr since, you know, everyone’s krazy about Klout. And given how kontroversial Klout is, what better guest to address their questions? Ken Mueller asked how Klout determines one’s Klout “style,&# e.g. “pundit,&# “dabbler,&# etc.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Determining which tools are right for you requires a clear definition of your objectives. You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix. BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more.

The New Media Pecking Order

Twist Image

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. Klout, PeerIndex, Twitter Grader and others simply bring to light something we've all known for a very long time: it's always been about the numbers and who we all - individually - influence. klout. twitter. twitter grader.

2011 Round-Up Of My Social Media Cartoons And Comics

SocMed Sean

The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips. You Want Me To Turn Off Twitter? The fan favorite, based on traffic was definitely the Do You Pout About Klout comic. 2011 was a great year for my blog and I appreciate everyone who stopped by to check it out. Some of them are pretty scary/funny.

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Will Celebrities Ever GET Social?

Unspoken

If they are not, then I stand by my belief that they are not social influencers, despite what their rankings might say on Klout or other measurement tools. They are not engaged in a conversation, there are no replies to questions, and there is definitely no relationship. But what were you trying to accomplish by sending the address of his alleged shooter, George Zimmerman, to your 250,000 Twitter followers? definitely call you a social influencer because of your ability to effect change for those nineteen communities. But what do you choose to do instead? My advice?

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How Airlines Use Social Media: Lessons for Everyone

Pamorama

In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. Consider all possible definitions of “convenience&# as it relates to satisfying the consumer’s wants and needs. What size are these teams? CONSUMER, Not PRODUCT.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

NOT just to a standard web page or to a high-definition video). And correlations are good data. • The best social monitoring tools are “Excel and your own eyes.&# Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. Here’s a recap of a few of the key sessions and conversations from the summit. Steve Woods , Eloqua. Be interesting!

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

So, services like Klout and Kred  that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. Klout currently, I think, takes in, I don’t know, six, eight social networks. Klout is the Alexa ranking of social media. Listen Now. Jim : Thank you.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Twitter. An Open Letter to Marketers Who Abuse Social Media for Selfish Gain (KISSmetrics): Jon Morrow’s post on social media truths (and how to do it right) is definitely a great read. Twitter. Today, I turn 30.

Crowdbooster Review: Social Analytics & Optimization

Jason Yormark

While there are quite a few social media tools out there that provide similar services, Crowdbooster has it’s share of unique features that I could definitely see myself using fairly regularly. You get access to usual stats around followers, tweets, mentions and retweets for Twitter as well as fans, comments, mentions and likes for your Facebook page. What’s The Same? Social Media

Three Things Threatening Authenticity

Spin Sucks

The word “authentic” itself begs for definition. have been lamenting scheduled tweets, the success of Triberr, and the disappearance of Twitter banter (nowadays that’s just about anything without a link!). Quantifying Influence: How about Klout? predicted recently that employers and clients would begin reviewing Klout scores and select candidates with the higher scores.

5 Awesome Reasons & 5 Terrible Reasons to Give +K on Klout

The New Strategist

Now, Klout has introduced the +K system, which allows users to manually apply ‘influence’ to individuals based on certain topics of interest. It’s a definite step in the right direction. Your opinion and comments are far more valuable than a ‘gimme’ to my Klout score. 4 - Giving +K to people to farm for your own +K. klout influence social mediaReally? Possibly. Thanks!

It’s Time to Stop Focusing on New Technologies

Unspoken

ComScore recently released a report which revealed that iOS, Android and RIM smartphone subscribers over the age of 18 spent over seven hours on Facebook, and over two hours on Twitter and Foursquare. As a result of this new definition of self, a new social media personality has evolved – the influencer – that person or entity to whom an original thought, idea, or activity can be traced. Related posts: Once upon a time, I Believed in the Fairytale of Klout. Once Upon a Time With Klout… The Final Chapters. YouTube, and Google, among others.

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It’s Time to Stop Focusing on New Technologies

Unspoken

ComScore recently released a report which revealed that iOS, Android and RIM smartphone subscribers over the age of 18 spent over seven hours on Facebook, and over two hours on Twitter and Foursquare. As a result of this new definition of self, a new social media personality has evolved – the influencer – that person or entity to whom an original thought, idea, or activity can be traced. Related posts: Once upon a time, I Believed in the Fairytale of Klout. Once Upon a Time With Klout… The Final Chapters. YouTube, and Google, among others.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.

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Interview with Social Media Manager: Hristina Hristova from Acronis

Social Media Citizens

You can follow Hristina on Twitter , Linkedin and Pinterest. G: What are the key ingredients of successful social media strategy? H: Just three words: creativity, communication and collaboration. Hootsuite – organise and manage content across Facebook and Twitter. Hristina Hristova is currently working for Acronis as a global social media manager for consumer products.

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

You can follow Tamara on Twitter , Linkedin or Facebook. G: How would you define a social media “influencer”? T: An influencer is someone who has a voice on social media and who other people listen to and respect. Programmes such as Klout and Peerindex can give you an insight into influence but shouldn’t be taken too literally. They don’t show the whole picture.