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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. How the Twitter Algorithm Works.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

On Twitter you can run a report to see what categories of people are part of your profile. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. For example, Twitter analytics or Facebook Insights. Audience Profile. Platform analytics. How does it work?