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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

Mobile 101
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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Sometimes, an advertiser simply needs some pre-built documentation for themselves, or to help educate colleagues, clients, or partners about a specific topic. There are definitely more materials relevant to each industry in addition to those that are shown in each of these topics pages. ” The Art and Science of Movie Marketing.

Curation 167
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. Content marketing.

List 145
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Understanding “Recently In” Facebook Ad Location Targeting

Jon Loomer

However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. Here’s what we had: Everyone in this location: People whose current city on their Facebook profile is that location , as well as anyone determined to be in that location via mobile device.

Facebook 168
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4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Here are some of the most important ways mobile apps can fuel business growth.

Mobile 60
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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. You need to document everything to keep track of those factors. Source: Digital School of Marketing. For instance, a social media strategy requires the definition of your goals.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Traditionally, a social media policy for employees included the following : A formal definition of a social media policy and the reason for its existence. The scope of the social media policy.

Policies 146