Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

MARCH 4, 2021

In this guide, we show you how to use data to curate content for social media and share posts that resonate with your audience. An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers. How to curate content based on data.

Curation 141

Curation Data Content UGC 141

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Social Media Today

MARCH 24, 2021

Snapchat has published some new data on usage during upcoming seasonal events, and key trends for marketers to note.

Data 193

Data Upcoming Trends Eventful 193

Writtent Blog

DECEMBER 20, 2023

You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works. Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing.

Strategy 98

Strategy Content How To Marketing 98

Social Media Today

JUNE 23, 2022

The overview looks at the top-performing companies based on a range of LinkedIn-based data points.

Overview 141

Overview LinkedIn Publishing Advertising 141

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 105

Analysis Sentiment Marketing How To 105

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Publishing 84

Publishing Social Media Film B2B 84

Buffer Social

NOVEMBER 28, 2023

For this experiment, I focused my efforts exclusively on LinkedIn, where I’ve been building my personal brand , over a one-week period from November 6th to November 12th, 2023, and I used LinkedIn's platform analytics to track and compile the performance data of the AI-written content. Now, let’s dive deeper into the data.

LinkedIn 95

LinkedIn Publishing Aggregator Analysis 95

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 109

Team Hubspot Marketing SMS 109

Adam Sherk

APRIL 17, 2014

What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. It also has a broader focus but the social data you need is covered. Real-Time Analytics.

Analytics 240

Analytics Publishing Social Media Tools 240

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 217

Instagram Strategy Marketing Upcoming 217

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Engagement rate is calculated differently depending on what data is available.

Social Media 124

Social Media CPA CPM CPC 124

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data.

Data 278

Data Tips Aggregator Conversation 278

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

Startup 97

Startup Content Marketing ROI 97

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Every time you create a social media report , take the opportunity to review your audience data.

Report 121

Report Data Social Media Content 121

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. The Role of Social in Your Go-to-Market Strategy.

Data 131

Data B2B Statistics Social Media 131

Sprout Social

AUGUST 26, 2020

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. You could say esports is having a moment.

Data 86

Data Strategy Marketing Sports 86

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Policies 108

Policies Marketing How To Guidelines 108

Mindjumpers

MAY 15, 2012

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook.

Data 262

Data Software Applications Compete 262

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 89

Marketing Privacy Policies Issues 89

Cortex

AUGUST 5, 2020

Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions.

Data 59

Data Content Marketing Publishing 59

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 106

ROI Influencer Marketing Survey 106

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is Creator Studio?`

Instagram 106

Instagram Facebook Marketing Features 106

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Audiense

JANUARY 29, 2020

This article was originally published as a collaboration in the Better, Faster, Cheaper Customer Insight report, by The Social Intelligence Lab. The convergence between digital and traditional in all aspects of marketing has given way to a more strategic and holistic vision of business activity.

Research 121

Research Marketing Collaboration Activities 121

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Ignite Social Media

SEPTEMBER 30, 2021

In fact, brands should be prepared for other changes that could impact their social media marketing performance. That, along with data and privacy issues, was among our concerns all along. Major algorithm changes over the years have devastated publishers and others that rely on social traffic for their business model.

Social Media 172

Social Media Facebook Marketing Proposal 172

Oktopost

AUGUST 19, 2021

Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

Privacy 62

Privacy Data B2B Apple 62

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. and the app is trending towards 1B active users by the end of the year.

Analytics 154

Analytics Brands CPA Overview 154