Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space.

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Social Media Strategies Summit

MARCH 6, 2024

For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York. Knowing their interests will help you craft more engaging social media content. Google Analytics can be an unlikely ally here. Use a little educated guesswork, too.

Social Media 213

Social Media How To Survey Analytics 213

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167

Analytics Google Metrics ROI 167

SocMed Sean

MARCH 26, 2018

As I discussed in my last post, there is a lot of fervor right now about the security of Facebook data. In exchange for a free social media platform where we can share photos, connecting with friends and family, and watch cute videos of pandas playing in the snow, we give up our personal behavior data as our payment.

Data 168

Data Facebook Privacy Directory 168

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

Industry 52

Industry News Google Brands 52

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 62

Curation Social Media Management Tools Social Media 62

Bill Hartzer

MARCH 30, 2011

Google today has officially agreed to settle charges by the United States Federal Trade Commission that Google used “deceptive tactics&# and “violated its own privacy promises to consumers&# when Google launched their social network called Google Buzz , in 2010.

Privacy 124

Privacy Social Networking Google Policies 124

Hootsuite

MARCH 8, 2022

This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. Product Pins.

Features 114

Features Price Buy Campaign 114

Webbiquity SMM

MAY 9, 2023

Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns. By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach.

Social Media 267

Social Media Tips Marketing HootSuite 267

The Realtime Report

JULY 20, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Google Plus: 170 million “people who have upgraded” via Google. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Facebook: 950 million active users.

Social Networking 183

Social Networking Mobile CPM Tumblr 183

Pam Moore

MAY 27, 2019

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. 5 easy ways to use data and social insights to humanize your brand.

Data 106

Data Brands Strategy Authentication 106

Sprout Social

FEBRUARY 28, 2019

In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. Since 2013, Google+ had been experiencing low activity. While there were 1.15

Google 109

Google Metadata Data API 109

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Source free photos & crop them to social network dimensions.

HootSuite 140

HootSuite Features URL Template 140

Sherrilynne Starkie

JANUARY 2, 2018

Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads. Industry certifications prove a social media consultant’s practical skill too. Google Adwords and Analytics certifications are fundamental to online advertising and data insight.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to choose the level of control over where your ad appears.

Reputation 131

Reputation Tools Brands How To 131

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Bill Hartzer

MARCH 10, 2014

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” Google+ is Not Another Social Networking Site.

Google 135

Google Real Estate SEO Social Networking 135

Sprout Social

JANUARY 31, 2024

Both big-picture and granular data points can clue you in on what videos are doing well. Off-platform activity such as traffic from search engines or social networks can help you here, too. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. Video duration.

YouTube 100

YouTube Engagement Metrics Analytics 100

SocMed Sean

JULY 23, 2018

But Facebook, which is one of the leading social networks in the digital space, has already launched its own multi-user online virtual reality platform called Spaces. The question is whether social networks can bring the interactive features of their networks and overcome the isolation that virtual reality currently creates.

Social Media 242

Social Media Avatar Virtual World Metadata 242

Sherrilynne Starkie

DECEMBER 18, 2017

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. The social network provides four ways to find and target the right people. There are three Facebook Custom Audiences which use a combination of various insight and data sources.

Advertising 305

Advertising Facebook CPM CPC 305

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. I use Google Circles.

Campaign 163

Campaign Google Case Study Badge 163

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Looking at data from the Webbiquity blog, several trends are apparent. Social media is important. Twitter is the most productive, driving more than half of all non-blog social media visits.

Syndication 186

Syndication Data How To HootSuite 186

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. Kissing Cousins: Search and Social Media.

Google 167

Google Picasa Engineering Adwords 167

Atom Thought

FEBRUARY 18, 2010

Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired. What happens if Yahoo also launches a social platform around it’s email service integrated with flickr? Better still: What happens if Microsoft launches a social platform around outlook email application? respectively.

Google 157

Google Flickr Yahoo Microsoft 157

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. But the quality of your insights greatly depends on your choice of tools.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Ignite Social Media

NOVEMBER 14, 2016

This week we see Facebook challenging the likes of review sites, YouTube adding community-oriented features to drive engagement and minimize trolls & inappropriate comments, and social media sites threaten Google in terms of product research, all of this, in this week’s Social You Should Know.

Review 60

Review Google Facebook YouTube 60

The Realtime Report

APRIL 21, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Any social media updates that we missed? Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter'

News 173

News Adsense Social Media Facebook 173

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Convince & Convert

DECEMBER 30, 2011

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Kissing Cousins: Search and Social Media. – Jay). But enough about that.

Google 151

Google Picasa Adwords Engineering 151

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. Kissing Cousins: Search and Social Media.

Google 150

Google Picasa Engineering Adwords 150

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps you manage your social media accounts with the help of market insights. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. This feature becomes more useful when you view a larger time period. There’s just one screen of data.

Twitter 138

Twitter How To Analytics Statistics 138

Kikolani

MARCH 1, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Social Media / Social Networking.

Mashup 141

Mashup Resources Google Adsense 141

ProBlogger

JUNE 11, 2012

We tend to use social networks as channels that feed into each other, with certain channels for posting content and others for re-publishing it. The hub is the source of the data, and the spokes are the individual channels where that data is published. Working with Google+.

Social Networking 42

Social Networking Google RSS How To 42

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60