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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. If these use cases aren’t applicable, try surveying engaged employees to learn what they think is most valuable. Leverage this highly engaged focus group for feedback.

Survey 126
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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 143
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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

This gives your audiences something to recognize, engage with, and (hopefully) look forward to on a regular basis. It’s a highly targeted, nearly free focus group. Then, create and distribute these “shows” consistently. Social Media Show Example: David Weekley Homes.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

This gives your audiences something to recognize, engage with, and (hopefully) look forward to on a regular basis. It’s a highly targeted, nearly free focus group. Then, create and distribute these “shows” consistently. I post two episodes per week.

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How to define and share your core brand values effectively

Sprout Social

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Engage like-minded consumers. A strong set of brand values is important for a number of reasons. Gather feedback.

Brands 125
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How to Bring Humor to Community Management

Convince & Convert

Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Collect and share testimonials from sales representatives who have seen an increase in revenue since sharing curated content and positioning themselves as thought leaders within the marketspace. If these use cases aren’t applicable, try surveying engaged employees to learn what they think is most valuable. Empowering Your Employees.

Survey 60