Command Attention by Telling Your Company’s Story
Waxing UnLyrical
JUNE 28, 2018
In the seminal book on influence Made to Stick , the authors performed a study that found that after a presentation, audience members were far more likely to recall the stories they heard than the statistics presented — by a factor of more than 12 to 1! The conflict is the problem your organization tackles or the market need it addresses.
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