How to Be Visual (Even When You’re not an Artist)
Convince & Convert
JULY 16, 2014
The master said it best: visuals are now the most important element of content marketing. The good news: Even someone who made that can create effective visual marketing. Read the whole entry. » Digital Marketing art bigstockphoto content marketing creative commons slideshare stock photography visual marketing visual storytelling Without a.
Every Communicator Needs a Real Camera
APRIL 28, 2014
There are many types of visual media marketers are using, from illustrations and graphics to video and photos. In spite of protests by media and pundits , marketers, entrepreneurs and artists alike would benefit from having access to a real camera and photographs. would tell you use both a camera and a creative commons licensing site. Don’t kid yourself.
Public Relations Lessons From Jesus, The Apostles And The Bible
DECEMBER 24, 2010
Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). What all these stories have in common is that they all have a more-or-less related theme, which is essentially how and why to live a good life. What do they have in common? Jesus.
[Cool Infographic Friday] 20 Captivating Marketing Statistics
AUGUST 8, 2014
Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Women dominate social media How to Lead Your Way to a Social Organization ePatient 2015: Healthcare Associations, Are You Ready? More like this. Cool Infographic Friday] Content for SEO. Useful Data
Marketing Automation: Fact or Fiction
MARCH 25, 2015
By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution. Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. If you are ready to take your first step in marketing automation, start with email.
SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
SEPTEMBER 26, 2012
Potential prospect is entered into Salesforce.com as a prospec Company users Buddy Media dashboard to deliver helpful/useful content (not marketing materials) to the prospective customer via Twitter, Facebook, YouTube or a host of other channels. Is the Marketing Cloud the next step in business social engagement? No…I haven’t gone off the radar. Cheers!
How to Market like a Musician
MARCH 19, 2014
Traditional marketing can feel so grossly salesy. The key to getting over that “ick factor” is to get creative. Social media and the Internet have simultaneously torn down the walls of traditional marketing and made it easier than ever to build and engage with an audience. Marketing can be learned by reading blogs like this one and through trial and error. Find Ears.
Three Most Important Content Marketing Lessons of 2012
NOVEMBER 27, 2012
This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. 1. For example, the big co-citation link here is my use of “content marketing” in the headline, plus my name. Photo credit: JanneM (Flickr, Creative Commons). Boom , co-cited.
[Cool Infographic Friday] Content for SEO
JULY 18, 2014
Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents. ” More like this.
5 best growth marketing strategies for B2B
SEPTEMBER 6, 2016
Image by TopRank Marketing / Creative Commons BY. Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B 2B marketing continues on its torrid pace: The sector grew by 17 percent last year and continues to attract new businesses and customers. Targeted content marketing. Email marketing. B2B Social marketing
Don’t Be Authentic: Real Social Media Marketing Advice
JANUARY 31, 2012
Eric Wittlake is an B2B marketer and blogger. You can find Eric on Twitter @wittlake or on his blog, B2B Digital Marketing , when he isn’t working with B2B clients on media and integrated marketing programs at Babcock & Jenkins. Lead image: Creative commons, commercial use allowed with attribution. Today’s guest post is written by Eric Wittlake.
How Reading Fairy Tales Can Improve Public Relations
DECEMBER 28, 2010
Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course. Also Cinderella.
The Best Content Marketer? An Orange Cone
OCTOBER 23, 2012
What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. Because you’re doing the bare minimum, while your competition is doing nothing at all. I’ve worked with clients in the past who were being totally dominated in search, and our content marketing plan was an all-out game of catch-up.
How Google Instant Might Impact Your Small Non-Profit
OCTOBER 19, 2010
Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Erica Holt has more than 8 years experience developing digital marketing strategies for non-profit and public sector clients. Yahoo! Shall We Tweet?
Content marketing: feeling ripped off?
FEBRUARY 16, 2013
Your content marketing program is taking off. Official Creative Commons logo. Headline Marketing Social Media Content marketing Google Ottawa Plagiarism WhoisYou’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you. Then you notice that someone, a competitor even, is ripping you off! Someone has taken your original content and is using it online as if it were their own.
20+ Commonly Asked Questions About Blogging & Online Marketing
SEPTEMBER 25, 2012
As each year passes, blog marketing techniques evolve. If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic. Email Marketing. Enjoy! Comments.
[Cool Infographic Friday] All You Need To Know About The Anatomy of Songs
AUGUST 15, 2014
Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] Why Video is the Best Form of Engagement [Cool Infographic Friday] Women dominate social media [Cool Infographic Friday] 20 Captivating Marketing Statistics [Cool Infographic Friday] Content for SEO. This is what they sound like to me.
12 of the Best Guides and Sources for Free Stock Images
MARCH 30, 2015
Richard Byrne responds to a teacher frustrated by “students are getting when they search on Google Images” with details of eight free-image alternatives, including the Morgue File , everystockphoto.com (“a search engine for public domain and Creative Commons licensed pictures. As noted on the CyberChimps blog , “a picture is worth a thousand words. Compfight.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Others aren’t. Mídias sociais. |.:The
The Psychology of Sharing
MARCH 31, 2014
Hipster sharers, for example, are known to have a trademark as being young, popular and creative. Related Posts [Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Big Data Big Profits How to do data management right. How to Market like a Musician [Cool Infographic Friday] Periodic Table of Google Analytics. How big is your storage?
You Ruined the Internet for the Rest of Us. Thank You.
AUGUST 28, 2012
With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. ” It means that marketers need to understand how content marketing works, and need to work with professionals who can actually do it effectively. It means now we can get some real marketing done. Photo credit: ajc1 (Flickr, Creative Commons).
12 Social Media Marketing Myths
JANUARY 19, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile. Are you considering Twitter, Facebook, et al as part of your marketing plan? But incorporating them into a corporate marketing program requires time, skill, and money. Yet many marketers remain skeptical, hesitating to expand budgets and expend resources on a craze. Social marketing results can’t be measured. Your competitors have embraced it.
WOM: What's Really Behind The Buzz
NOVEMBER 24, 2010
Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. How many heads?
Bad Grammar Can Affect Your Brand, Your Career, Your Company
SEPTEMBER 11, 2012
According to the Herald-Sun article, Public Relations Institute of Australia’s marketing director Kate Johns says many university graduates have a fundamental lack of understanding basic grammar principles. Photo credit: Infomatique (Flickr, Creative Commons). Blog Content Marketing Writing content marketing grammar punctuation spelling writing
Affiliate Marketing: Cult or Cash Cow?
MAY 7, 2013
This is a guest post from communications and marketing consultant Brook McCarthy. Each affiliate promised this course would bring clarity, a well-trod path to business success, and digital kinship which, as an online marketing professional, is sacrosanct. Becoming involved in affiliate marketing means hitching our professional reputation to another’s. moved on. The buzz begins.
Simply The Best
NOVEMBER 27, 2010
Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. Anywhere. Any time. Across any industry. Or time zone. That you are a law unto yourself. Read All About It!
Weekly Roundup: The Holly And The Ivy
DECEMBER 12, 2010
Image: Cornelia Kopp via Flickr, Creative Commons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? “ Dog beds? sari. 3.
Conch and Drum
OCTOBER 16, 2010
Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn. I’d be visiting puja “ pandals – essentially massive tents artfully constructed from bamboo and cloth, one more elaborate than the other, housing elaborate idols, each more marvelous than the next. Conchs. Drums. Demons.
Kpop Lessons: Handling Defamation Through Public Relations
NOVEMBER 19, 2010
Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth, or TaJinYo , and “A World Where Common Sense is the Truth, or SangJinSe. Your lawsuit v. The rumors have already disseminated.
So What Will You Have For Lunch?
OCTOBER 23, 2010
Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? October 23rd, 2010 Tweet I can still remember my first tweet. How unbelievably ridiculous. Or pathetic. What can I say? I was new. Who I am. link] (esp.
Talking The Social Media Walk
DECEMBER 16, 2010
Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back. Burke always, always keeps her promises! Interesting.
Weekly Roundup: Paloozas And Palominos
NOVEMBER 7, 2010
Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years.
So you've got a blog, now what? How to promote your bloggo
JULY 5, 2010
How to promote your blog 05/07/2010 tags: blog marketing , How to promote a blog by Gemma Went By: flydime / www.flickr.com License: Creative Commons License (By 2.0) So you’ve got a blog. There were no launch marketing activities, no promotion to drive people there. It looks great. You’ve got all the whistles, bells and widgets added to it. Readers.
The Value Of A Fire Drill
OCTOBER 27, 2010
Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And of course, then came the questions from my mom: “What happened to your clothes?” Not everyone agrees with this… before it hits the fan, that is.
25 Social Media Pet Peeves – How Many Are You Doing?
JULY 8, 2012
People who use social media as a marketing tool, rather than an engagement opportunity. MLM scams, “social media marketing” get rich schemes, and anything else that claims to use social media to make you rich. A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? What’s yours? So…here they are.
Blog Marketing Tactics - 10 Tested, Proven Ideas
JANUARY 4, 2011
When everyone is doing something (such as pinging influencers in blog posts) it starts to be less effective because it’s so common. Creativity first, data second If I purely listened to data to make decisions on what I published here, this site content would look a far different than it does. Yes, blogs are best consumed through feeds. Exactly. 6. What did I learn?
Get Them Talking, Then Get Called To The Table
SEPTEMBER 25, 2013
I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen , Co-Founder of JD Supra , along with Peggy Heffner of Dechert LLP , and Patrick Baynes of PeopleLinx. Lawyers: Content Marketing Is Your Digital Handshake. Lawyers: You Have To Market Your Marketing.
[Cool Infographic Friday] Do’s and Don’ts When Meeting with a VC
JULY 25, 2014
Our incubator is called Next Step Labs and we basically connect the dots between ideas, go-to-market strategies, technology vendors, consultants and strategists, and funders. Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Big Data Big Profits [Please Share!] Two reasons I like this one. More like this. Potluck
13 Time-Saving Blogging Tips from the World’s Busiest Marketers
AUGUST 6, 2013
The benefits of custom article marketing are clear; and recent studies have found that 60% of consumers cite custom content as a key factor for developing an affinity towards companies. Lean content marketing practices dictate removing as many steps as necessary. For some busy marketers, taking a rigid approach to scheduling can be critical to actually creating content.
Content Creation? Curation? Focus on Publishing Instead
AUGUST 8, 2012
This varies from audience to audience, and even group to group. A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text. 2. If you’re a B2B marketer, then LinkedIn and Twitter will be your best bet.