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How to Choose Facebook Ad Placements

Jon Loomer

Cost and competition will matter, too. Facebook only cares that they get you the most actions you ask for at the lowest cost. But, most importantly, so is the cost. But, the cost just to reach people there may be high, too. But, the cost to reach people there may be the lowest. Using URL Parameters.

How To 198
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112
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How to Use Micro Influencer Marketing to Grow Your Business

Later

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? How Much Do Micro Influencers Cost? Table of Contents .

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How Meta Could Leverage Outbound Clicks

Jon Loomer

Before we get to how Meta could leverage Outbound Clicks, it’s important that we explain what they are — and how they’re different from other metrics. Let’s define the various “Click” metrics that are often confused. This also applies to CPC (Cost Per Link Click) and CTR (Link Click-Through Rate).

CPC 199
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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

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Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. 11 essential Snapchat marketing tips for business.

Marketing 145
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Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

Keyhole.co

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52