How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Should I Change My URLs for SEO?
Marketing: Don’t Put All Your Eggs in One Basket
NOVEMBER 6, 2015
The proliferation of electronics and personal devices has opened up a whole new world for marketing. No longer are you limited to costly television commercials or billboards. Learning the digital marketing basics will give you a good idea of where to start. You can incorporate the website URL into a radio jingle or a skit. Enhance Offline Marketing.
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Luckily there are some great tools and strategies that will put you in a much better “place” as you focus on engaging, unique, entertaining, and educational content marketing. .
13 Business Goals You Can Achieve Through Email Marketing
Convince & Convert
SEPTEMBER 18, 2015
Every marketing plan is built around very specific objectives that a business intends to accomplish. The tools that go into a marketing plan, therefore, depend directly on these goals. Meet email marketing. cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional. Take a look. Spreading the Word. Buy now!”
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. Another marketing measurement platform? Right now it’s the low, low cost of free so hurry up and get over there to try it out. And love it I do. 11 p.m.
A Marketer’s Guide to Making the Most of AdWords
Convince & Convert
APRIL 8, 2016
Average Cost Per Click (CPC). Cost per Conversion/Cost Per Converted Click. Here are some example of common client goals: Target Cost-Per-Acquisition (CPA): This is a budgeted amount per lead or sale. Target Ad Rank: Your client may want to stay in the top two or three positions no matter how much it costs them. Identify Metrics and Goals. Impressions.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. great way to identify market opportunities and plan for successful paid content marketing campaigns. 5. Content Marketing SEO
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing. Oh yeah.
Google+ for Your Business
JANUARY 27, 2014
Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Statistics also show that Google+ is used by a whopping 40% of marketers and two-thirds of this 40% plan to further increase their activity on this social platform. Eligibility requirements to get a custom URL: 1. Remember that Google+ IS Google! Use it.
7 Advanced Social Media Marketing Strategies
DECEMBER 26, 2012
Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. To define this philosophy, take a look first at your market, your audience.
7 Truths About Social Media Marketing
Techipedia: Tamar Weinberg
APRIL 8, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. Social media marketing is work.
Pricey Top-Level Domains vs. Strategic SEO
The Social Media Incubator
NOVEMBER 2, 2011
ICANN believes there is a market out there for more specialized domains. Social Media Strategist Caroline Melberg said, “Just think of the marketing dollars that will need to be associated with educating people to use the TLD instead of.com, which is still the holy grail.”. Just when the consumer got a better understanding of what a safe URL looks like, this TLD update could add confusion. TLD’s are what falls at the end of a domain: com,net,org,biz, and so on. Your company would have to fork over a $185,000 application fee.
7 Technical Needs to Succeed in Online Marketing
MARCH 29, 2016
Online marketing is not a small time industry. This is a type of industry that has always room for improvement and requires online marketers to keep learning and improvement. Also, businesses and individuals can get higher return on investment if the marketing is done right. However, online marketing is also not an easy to learn industry. Choose your category. Summary.
Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip
Convince & Convert
MARCH 18, 2016
This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. want to add some much-needed clarity to marketing technology, and Marketing Marvels helps.
Social Media Marketing - Is Your Business Ready?
SEPTEMBER 24, 2010
In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications. What measures of success will be used to evaluate a social media marketing program? Have you started something you really weren’t ready for? What are we missing?
Fetching Friday – 30 Posts on Marketing and Productivity
APRIL 10, 2015
Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Ways Content Marketing is Going to Change in 2015 by John Rampton. Does URL Structure Even Matter? Search Engine Marketing. Social Media Marketing. What The Unofficial Death Of Google+ Means For Marketing by Travis Wright. Pinterest Marketing: Your Complete Guide to Pinterest Success by Lisa D. The Top 10 Ways to Cut Website Translation Costs by Brian Nichols. Fetching Friday is back for week fifteen of 2015! Meyers. Jenkins.
Unique Unconventional Marketing Nuggets
MARCH 10, 2011
Guerrilla marketing ideas are known for their creativity, humor and effectiveness in promoting a concept, product or business. Here are some great marketing ideas to use for your business. Every single day of the year can be a perfect way of engaging in unconventional marketing, using a bizarre holiday calendar. Print the Business URL on T-Shirts. Special Calendar Days.
5 Reasons Snapchat is Integrated Communications New Best Friend
JUNE 8, 2016
Some of us are the exception to that age rule, and Snapchat continues to gain market share in these older demographics. There’s no cheaper way to boost brand awareness. I’d argue that Facebook is the single best marketing tool on the face of the planet right now. Audience targeting is amazing, and the cost to reach them is pretty cheap. Guest Post by Matt LaCasse.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Others aren’t. Mídias sociais. |.:The
The 11 Types of Alexa Hot URLs and How to Get There
AUGUST 4, 2009
The Alexa Rankings, however, are different than the Alexa Hot URLs , which isn’t as easily manipulated and therefore I would assume is more accurate. The Alexa Hot URLs is a list of the hottest web pages on the internet right now according to the Alexa Toolbar; and the list is updated every five minutes. There are several ways to use the Alexa Hot URLs list. Sports News.
Best Internet Marketing Posts of 2009
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!
10 Effective Social Media Options Every Business Should Use
JULY 9, 2015
People who visit your account will be able to click right to the URL you list. So take advantage of this easy social marketing tool. Let your followers know exactly how much something costs and be sure you have the direct link in the pin so they can buy it. Blog innovation Internet marketing Social Media Tools @hashtags Automation facebook social media twitterSetting up social media accounts is an easy way to reach a target audience for a low price. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook.
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in your advertising costs. Facebook Advertising Facebook marketing tips facebook audience insights interest targetingAre you struggling with Facebook ads targeting? Why Facebook Audience Insights Matters. Conclusion.
Are Google+ and +1 Going to Change Web Marketing?
AUGUST 1, 2011
For any URL, the +1’s come from all web sources. This includes paid results, organic search results, Google+, and the +1 buttons that you have used on your website or blog. +1 on paid results do not cost extra to the advertisers- they appear automatically. This is actually good for them as it opens doors to many businesses, allowing them to merge their PPC and SEO marketing campaigns.
Blog Marketing Tactics - 10 Tested, Proven Ideas
JANUARY 4, 2011
Building up outposts is something I still struggle finding value in – as that’s at the opportunity cost of working on your own properties. I’m not saying don’t use them, I’m just saying if you’re working with limited resources, allocate time where it will have the highest impact. Yes, blogs are best consumed through feeds. Exactly. 6. What did I learn?
Your 2011 Digital Marketing Reboot
JANUARY 6, 2011
Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. It's the beginning of January, so before things start to pick up and all of your New Year's Resolutions for 2011 become things you'll think about (once again) this coming December, why not commit to a Digital Marketing Reboot? There's no denying that a Digital Marketing Reboot will take a lot of work. marketing.
22 Simple Tips to Grow Your Email List Organically
JUNE 22, 2012
While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider. Then do the math and work out how much a lead costs you and how much business you have generated through that lead.
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
Emails are portable and cost less later on, given the need in Facebook to pay to promote your posts to your fans. 2. If you follow my goal-related advice above, your metric is going to be closer to the bottom line than reach or fan growth or post likes. I’d like to see you use cost per lead or lead per impression or revenue or ROI. 3. Use the URL Builder tool. More like this.
Create a Positive Website Customer Experience
MARCH 31, 2015
One sight of a botched interface gives your viewer immediate license to click “X” or swipe out, sending your site into the depths of URL obscurity. While the popularity of content marketing is steadily on the rise, increased output doesn’t always necessitate heightened engagement. The following tips will help you create positive, lasting customer experiences on your website.
The Definitive Guide to Setting Up and Marketing a Podcast to Help Grow Your Blog
APRIL 17, 2013
So much so, that I would say if you could only add just one strategy to your blog marketing mix this year, I’d highly recommend podcasting, and here’s a few reasons why: 45 million Americans download and listen to at least one podcast a month ( source ). There’s a lot of opportunity for you to capture a chunk of that market share – regardless of what niche you’re covering. Accident?
Advice for a New Internet Marketer (or How to Spot Internet.
Techipedia: Tamar Weinberg
MARCH 10, 2010
She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. Internet marketing is a vast field. For me, that’s social media marketing.
5 Tips for Optimizing your Facebook Marketing
Buzz Marketing for Technology
JUNE 23, 2009
One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM).
Optimize Your AdWords Campaigns
PWB Marketing Blog
FEBRUARY 21, 2014
Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. The client even created a new and improved URL. realized though that the search marketing ad created was not directed at this new and improved content. Don’t over-complicate your marketing. Contact us at 734.995.5000 734.995.5000 to better understand your search marketing options. Marketing AdWords Search marketing
Resources for Small Staff Associations
APRIL 20, 2016
This is a list of free or cheap web, social media, marketing and design resources that I presented in my session, 20 Tools to Help You MacGyver Your Small Association’s Communications, at YourMembership Xperience 2016. XML Site-maps.com is free but only generates a list of your site’s urls. SOCIAL MEDIA/MARKETING. This post originally appeared on Mizz Information. Here it is.
Four Traditional Marketing Tactics That Work Well Online
Small Business Mavericks
MAY 20, 2012
Marketing has been around for hundreds, if not thousands of years. Marketing professionals will poor over statistics and demographics in an attempt to deliver the best marketing plan possible. The arrival of the Internet has opened a lot of new possibilities, however, some of those old marketing tactics still work, even on the Internet. Compare these non-Internet marketing tactics to what is now available on the Internet. However, there are some businesses that are finding that a combination of traditional offline marketing and online marketing still works.
You’re Doing Retargeting Wrong: Here’s How to Fix It
Convince & Convert
JANUARY 25, 2016
We changed up the offer in the 31–360 day retargeting campaigns to re-engage those visitors and saw a cheaper cost per conversion compared to the 1–30 day group. Your audience would look like this: www.domain.com/landing-page-url. You’d then create four different retargeting audiences for all visitors who hit that specific URL. Image via ComScore. Image via InSkin.
3 Ways Facebook is Killing Your Website | Social Media Marketing.
Convince & Convert
AUGUST 3, 2010
digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk. have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. Build a website. Keep it updated. Bingo!
New Structure of Global Facebook Pages: Focus on Local Activation
OCTOBER 18, 2012
For international brands and companies, tactics should include leveraging local community management in order to engage local markets with authenticity to create business revenue. There is a wish to convey a global identity across markets and at the same time have the possibility to do marketing initiatives on a local level. The functionalities of the new Global Page.
The Time for Location-Based Marketing Is Now | Spin Sucks
AUGUST 2, 2010
At the time, I was in a hurry and tweeted it with, “Not sure I agree with @mashable on waiting until later to do location based marketing. I’ve had some time to think about it and now I’m really sure I don’t agree with the story…or rather, the study that prompted the story. Does it really make sense to wait until later to adopt some location-based marketing?
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. Share URLs? How is your brand perceived?
How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)
JUNE 7, 2016
For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. They’re actually the easiest native way to get leads as you can’t have any clickable URLs on organic Instagram posts. If I only had the marketing data to gauge the success of that campaign, I would have let it run for month, hurting my reputation big time.
Produce, Promote, and Host a Webinar to Generate Qualified Leads
JULY 1, 2015
couple of weeks ago, I did a webinar for Content Marketing Institute and ON24 on How to Host a Successful Webinar Every Time. Should we generally market webinars using eastern time? We’re in central and we always market using eastern time. I don’t necessarily know that that’s a hard and fast rule. heard you mention to add a URL on print mailer. So yes.