Convince & Convert

OCTOBER 12, 2010

On the one hand, Web technology has provided us with an almost obsessive level of measurability – metrics of just about every variable one can imagine are instantly available. Opportunity costs are something else entirely, but small business doesn’t often ponder such things. Your response should be simple.

ROI 125

ROI Social Media Small Business CPC 125

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Instead, Sarah met with one of the social metrics panel members from IBM, Tiffany Winman. Social Media Strategy. and jumped into their conversation near the end.

ROI 114

ROI Social Media SEO Tips 114

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Each workshop is its own learning process.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

JUNE 26, 2023

Benchmark against competitors: Compare your CX metrics to industry standards to identify if you’re falling short and recognize opportunities to differentiate yourself. This helps companies to streamline operations, reduce costs, and increase profit. Collect quantitative data and qualitative data for an extra layer of insights.

Loyalty 122

Loyalty Retail Data Strategy 122

Hootsuite

MAY 16, 2023

That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Take the Irish leader of low-cost air travel, for example. The brand listened, updated the bottle, and the TikToker shared the story. There are ways to establish and manage your social media reputation proactively.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Writtent Blog

JUNE 24, 2013

Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. Ask questions in LinkedIn groups, get permission to use other people’s words and head shots, and you’ll have a piece of content that’s instantly primed for sharing by each professional you feature.

Small Business 93

Small Business Strategy Content eBook 93

Buffer Social

OCTOBER 9, 2023

This could lead to lower advertising competition and costs on Meta platforms. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Use these metrics to refine your content strategy and improve engagement.

News 72

News Social Media Marketing Facebook 72

Keyhole.co

MARCH 16, 2023

You need to track metrics that matter. Some metrics businesses can use to measure the ROI of social listening include changes in brand sentiment, engagement rates, customer satisfaction scores, and sales or revenue growth. You want to pick the one that offers the functions that matter to your business.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

SEPTEMBER 20, 2010

While, yes, the metrics on direct sales impact aren't there yet (and in my opinion, I don't know that we can ever realistically parse out the impact of individual marketing channels on sales #s), thats not really a reason to ignore what is likely one of the lowest-cost/most effective ways to increase customer loyalty & retention.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Writtent Blog

JULY 16, 2013

One of the reasons to blog is that it’s an avenue to provide value to your prospects without cost. Remember when corporations had to spend thousands of dollars on focus groups to compile consumer insights? Blog marketing metrics can yield an abundance of market research, if you’re willing to take a look into the data.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception).

Social Media 120

Social Media Strategy Mobile Consultant 120