Sprout Social

DECEMBER 5, 2022

And that can save you serious advertising costs—something your senior leaders will thank you for. Social media is an always-on focus group. In 2022, 98% of consumers said they planned to make at least one purchase through social shopping or influencer commerce. Boosts transparency. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI Social Media SEO Tips 114

Webbiquity SMM

JUNE 20, 2011

But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one. It’s a critical and cost-effective tool for gathering market and competitive intelligence. Maybe or maybe not, the social media ROI debate continues.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I think the same is true for the bevy of social tools.

Communities 117

Communities Groups Groups Social Media 117

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. We’ll start with Carusele’s specialty service -influencers. And don’t forget about events.

Social Media 239

Social Media Content UGC Influencer 239

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. One of the more recent trends with the role of a social media manager is that more and more these teammates are tasked with directly influencing sales through organic and paid.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Buffer Social

OCTOBER 9, 2023

This could lead to lower advertising competition and costs on Meta platforms. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Impact : Continuous influx of new creators, maintaining the influencer marketing momentum.

News 72

News Social Media Marketing Facebook 72

Audiense

DECEMBER 19, 2016

Relevance is next to godliness when it comes to influencers. Chances are, there are smaller influencers or groups who have far more clout in your area. Learn how to find influencers for your business with our free eBook on the subject. Britt Adami , social media manager, HaveYouHeard. Open data is your best resource.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. What colors tend to influence rooms? Mike you are a helpful marketing genius.

Social Media 150

Social Media Strategy Consultant B2B 150

Viper Chill

DECEMBER 2, 2012

How SEO Influences Gamer Buying Habits. For marketers, this means that the pre-launch window is a key time when they can influence gamers’ purchase decisions. One of our primary measures of success is media cost, and when it started, we paid the equivalent of $250 per order. We got the cost from $250 to $225.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Keyhole.co

MARCH 16, 2023

Influencers: Who are the influencers talking about you, how many are they and what are they saying? Knowing this will help you understand where to focus your social listening efforts. Social listening can also help businesses identify brand advocates and influencers and engage with them to amplify their reach and reputation.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

SEPTEMBER 20, 2010

The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population.

Social CRM 147

Social CRM Twitter B2B CoTweet 147