Social Media Network Marketing
OCTOBER 15, 2010
Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. At little cost or effort, a business now potentially can reach far more customers or prospects. Social CRM then, must go to the source, not try to bring the source to it.
Social Media Network Marketing
MAY 31, 2010
Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. At little cost or effort, a business now potentially can reach far more customers or prospects. Social CRM then, must go to the source, not try to bring the source to it.
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Convince & Convert
APRIL 1, 2010
But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.
Convince & Convert
MARCH 3, 2010
I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.
Convince & Convert
JULY 28, 2010
Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. It’s a Bird.
Convince & Convert
SEPTEMBER 20, 2010
While, yes, the metrics on direct sales impact aren't there yet (and in my opinion, I don't know that we can ever realistically parse out the impact of individual marketing channels on sales #s), thats not really a reason to ignore what is likely one of the lowest-cost/most effective ways to increase customer loyalty & retention.
Convince & Convert
JUNE 16, 2010
Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception).
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