Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Today’s leading B2C companies are not only employing testing technologies to improve customer experiences and conversion rates, they also are making this a must-have practice for their site.
Buzz Marketing for Technology
DECEMBER 29, 2010
Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
FEBRUARY 15, 2012
In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Social data is becoming increasingly important in the new product development processes of many companies.
Buzz Marketing for Technology
AUGUST 10, 2011
With semantic analysis marketers can better understand the conversations about their brand or product category– here is a white paper that compares Semantic vs Sentiment Analysis and can help you make a more informed decision about when and how to use Sentiment.
Buzz Marketing for Technology
JUNE 15, 2009
I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -
Buzz Marketing for Technology
MARCH 9, 2010
Take for example your classic white paper. Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in.
Buzz Marketing for Technology
JUNE 27, 2008
White Papers. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Sponsored White Papers, Webcasts, and Downloads.
Expert insights. Personalized for you.
252 
Let's personalize your content