Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Oktopost

MAY 30, 2023

The more you can do to solidify your brand’s status on social media, the more you are able to pull ahead in terms of thought leadership and share of voice; the more you interact with your audience, the better you can expect your click-through and conversion rates to be. But just knowing something is rarely enough. The solution?

Publishing 84

Publishing Social Media Film B2B 84

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. 78% of people wish they could have a text conversation with a business. P2P Texting stats from Hustle.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

JUNE 7, 2022

It’s only natural to want to knock your IPO communications strategy out of the park. For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Keep reading to learn more about social’s role in your IPO communications strategy. After all, it’s a major opportunity.

Strategy 115

Strategy How To Hashtag Team 115

Sprout Social

JANUARY 9, 2024

AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? What kind of content are they publishing on their blog? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What are they posting on social media? You need to know it all.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

Analysis 105

Analysis Sentiment Marketing How To 105

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? Social media marketing is one of the most scalable lead generation strategies you could implement.

Social Media 62

Social Media Strategy B2B Collaboration 62

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. Trend-tracking.

Curation 75

Curation Social Media Management Tools Social Media 75

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Social proof: Boosts Conversions. ComScore’s case study shows how social proof affects conversions using their landing pages. Social proof is a key component of conversion rate optimization (CRO).

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. What is competitor mapping?

Comparison 109

Comparison Analysis How To Sentiment 109

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. The Facebook pixel was original a conversion pixel that was only used for tracking. The best ad gets conversions. But the cost to run ads there was insanely low, which meant that the conversion rate was a secondary concern.

Advertising 177

Advertising Metrics Cost Sentiment 177

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. There’s a direct link between reputation management and conversions. Here are a few tools to create a social media listening strategy. Here’s how. Turn social media mentions into leads.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can even measure brand sentiment and quickly identify reputational risks.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. million messages throughout the month.

Strategy 142

Strategy Metrics Hubspot Retail 142

Keyhole.co

FEBRUARY 13, 2024

So, you must customize your social listening strategy to get an accurate pulse on the audience. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Identify keywords to track conversations better.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. But here’s the thing. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

FEBRUARY 8, 2024

Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Remember, high engagement translates to greater brand influence and a higher chance of conversions. Conversions In 2024, conversions (purchases, signups, etc.)

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. It provides a wealth of data and information to leverage in your pitches and client strategies.

Social Media 111

Social Media Strategy Case Study RFP 111

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1. Have we got our buttons right?

Publishing 215

Publishing Questions Social Media Activities 215

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. All of this gives you a better idea of how to improve your Twitter strategy for sustainable growth. Shape your content strategy based on these trends to increase visibility and engagement. Are your Twitter posts generating any clicks?

Analytics 104

Analytics Twitter Tools Strategy 104

Keyhole.co

JANUARY 16, 2024

What kind of content are they producing and where are they publishing it? Analyzing competitor strategies Competitor strategies are gold mines of insights. Analyzing competitor strategies Competitor strategies are gold mines of insights. Social Listening allows you to tune into conversations that matter.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. So, always check the conversations surrounding your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Get the ebook “SMART Goals for Social Media Strategy.” Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. What is owned and earned data? How to measure owned data.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

MAY 12, 2023

It can help you figure out which keywords to target in your ads to get the most clicks and conversions. Whenever new web content is published that matches your alert, you’ll receive an email notification with a link to that content. Keyword monitoring will reveal which keywords to target in your content to improve your rankings.

Tools 52

Tools Strategy Marketing Analysis 52

Oktopost

JULY 4, 2022

Social media management & publishing. If you had to publish each and every post manually, you’d do literally nothing else. Social Studio integrated and allowed publishing, engaging, and metrics across several social media platforms: Facebook. Note: Be sure to look for a social media platform that includes sentiment analysis.

B2B 131

B2B Social Media Management Metrics Social Media 131

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. These types of conversations don’t typically pop up in your notifications. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. The problem?

Campaign 125

Campaign Social Media Tools Hubspot 125

Ignite Social Media

JULY 20, 2021

Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. Find a realistic timeframe during which you can respond and publish that information somewhere to help set expectations. Subscribe to Social You Should Know.

Social Media 106

Social Media Strategy Class Guidelines 106