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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. Smaller Social Teams Leveraging UGC Creators. 194 million in 2020).

Trends 297
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How to Identify the Best Conversion Points on Your Website

Pixlee

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. Define Your Conversions. Identifying Conversion Points.

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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. Of course, ensuring content marketing success isn’t just about clicking the “Publish” button three to five times per week.

Content 221
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5 Tips for Perfecting Your Business Strategy on Pinterest

Ignite Social Media

Even more exciting, the platform announced a new enhanced conversion analysis dashboard coming later this year. Optimize for Mobile. Pinterest has shared that 85% of Pinners are actively saving pins on the mobile app, so it’s important that your creative team is developing Pinterest visuals with a mobile-first mindset.

Strategy 203
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. So brands need to target their marketing to ensure they engage customers in the places where they are most likely to get conversions and sales. Affiliate sales support independent publishing.

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

Ask users what they think and let them know they can message you for more information or to keep the conversation going. Share UGC to Stories . Sharing user-generated content (UGC) to Stories is a fantastic way to post more content without having to create it yourself. Navigate to your Instagram profile in the mobile app.

Instagram 125
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Instagram 101: What Every Smart Social Media Manager Needs to Know

agora pulse

E-commerce businesses who want to drive quick sales , for example, should include shoppable content regularly in their content strategy, with tagged products that encourage mobile sales. Sharing UGC . And don’t forget to encourage conversation and monitor comments on your different channels. Brand announcements.