Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 117

Strategy Brands Content UGC 117

Oktopost

JANUARY 10, 2022

With more than 10 years of experience in SaaS that includes MarTech and conversational commerce, Jennifer has an impressive reputation of leading meaningful transformations across B2B organizations to be forward-thinking when it comes to using technology. Unleash Your Inner Artist.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 93

Social Media HootSuite Guidelines Marketing 93

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. So, always check the conversations surrounding your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 16, 2023

In a recent webinar, Sprout Social CFO Joe Del Preto explains how listening can help brands facing a crisis: “Identify the crisis before you have a bigger problem on you hands, and respond appropriately, ensuring your team is empowered with the correct information. It should encompass conversations across the internet.

Social Media 72

Social Media Banking Brands Sentiment 72

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

B2B 118

B2B Eventful Marketing Conference 118

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . more likely to be considered reputable.

Social Media 104

Social Media Strategy Case Study RFP 104

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

Video 129

Video Social Media Wireless Marketing 129

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The mood and behavior of your audience have changed, and so too must your marketing strategies.

B2B 138

B2B Social Media Strategy LinkedIn 138

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100

ROI Storify Upcoming Social Media 100

Small Business Mavericks

MAY 10, 2011

There is a robust conversation going on below the announcement regarding this policy change. Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. About.Me: A Good Starting Place On The Web?

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

MAY 6, 2011

This is important news for a number of reasons: First and foremost, a slow loading website or landing page can affect your conversion rate. If this concerns you, then you should measure your page load speed and determine whether or not it is affecting your conversion rate. You can leave a response , or trackback from your own site.

Small Business 150

Small Business Case Study Press Release Adwords 150

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Oktopost

FEBRUARY 24, 2022

Instead of having to make each sale from scratch, social selling enables companies to draw on their existing reputation to naturally bring in new leads while staying connected with old ones. LinkedIn is built for those real conversations between connections and prospects.” Check out B2B Marketing 101 for LinkedIn Social Selling.

B2B 171

B2B Brands LinkedIn Social Media 171

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 249

Social Media B2B Marketing SEO 249

The Realtime Report

MAY 26, 2017

Impeccable customer service can outweigh poor marketing, but exceptional marketing will struggle to replace poor customer service. Here are some of the negative impacts bad customer service can have on your company, and how you can make sure you’re avoiding them: Damaging Your Reputation. So, what is “good customer service?”.

Price 70

Price Reputation FAQ Team 70

Writtent Blog

JULY 15, 2014

What’s the best marketing you’ve ever encountered? Regardless, the marketing was probably far more than just content. Don’t ever use these pillars to make false promises, but as a tool for enhancing your conversion copywriting. In fact, reciprocity is at the very core of inbound marketing. Register for our free webinar.

eBook 106

eBook Sample Samples Forums 106

Laurel Papworth

OCTOBER 16, 2016

Hey there, teachers and school type people, tomorrow (Tuesday 19th October) I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. How to create a conversation diary and content calendar (includes a downloadable doc.). There are Q&A sessions and so on starting at 4pm.

Social Media 40

Social Media Module Avatar Course 40

Almost Savvy

APRIL 6, 2009

Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days.&# To an observer, maybe my movie review posts seem trivial.

Social Networking 215

Social Networking LinkedIn Lijit Virtual World 215

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. Traditional public relations, branding and reputation programs suffer from some of the same challenges. Image: Kemp Edmonds via Flickr, CC 2.0 pts Settings.

ROI 169

ROI Postrank Tourism Blogroll 169

Almost Savvy

NOVEMBER 17, 2009

I’m virtually engaged – listening to conversations and building relationships online. I began replying to his tweets at both ends of the day and, from there, we struck up quite a wonderful conversation.? Jim is a super-smart marketing mastermind and is also the brains behind The Tech News Blog and The Ideas Blog.

Engagement 233

Engagement Twitter LinkedIn Reputation 233

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Low conversion rate. Create buyer personas.

B2B 118

B2B SEO Travel Hubspot 118

Waxing UnLyrical

OCTOBER 20, 2010

I’m pretty sure he’s more than world famous in Poland , and with his tremendous reputation I, for one, am looking forward to hearing him speak. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Dr. Mark Drapeau aka @cheeky_geeky is the keynote speaker.

Postrank 182

Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

JANUARY 2, 2011

Leveraging your reputation: PR 2.011 , from Around the Water Cooler. Five trends all marketers should watch in social media in 2011 , by Matt Rhodes on FreshNetworks. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Why: smart stuff mixed with commonsense.

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Small Business Mavericks

MARCH 21, 2011

When your clients have a pressing question, would you rather they call you and take up 30 minutes of your time chatting about Junior’s college exams or instant message you for a ten minute conversation that is all business. I’m not being facetious.

Small Business 89

Small Business Instant Messaging Tools Real Estate 89

Small Business Mavericks

MARCH 23, 2011

Use Twellow to find friends that meet your target market profile. It’s also a great way to make new friends as conversations on a particular topic will often invite others to join the conversation. Make sure your tweets are quality tweets and not fluff. Quality is better than quantity.

Small Business 93

Small Business Twitter How To Case Study 93

Myrland Marketing

JULY 31, 2013

Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case , provider of web-based legal practice management software. Sam broke his presentation down into these categories: Brand vs. Sam broke his presentation down into these categories: Brand vs. Reputation.

Content 77

Content SEO Reputation Google 77

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Boost your reputation as a valuable learning resource.

Engagement 111

Engagement UGC Facebook HootSuite 111

Waxing UnLyrical

SEPTEMBER 28, 2010

But as our conversation over Twitter became more chatty, I started getting more interested in really knowing his side of the story, and not just paying lip-service to that “side.&# But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation. Completely.

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Postrank 146

Postrank Tourism Blogroll WordPress 146

Pam Moore

MARCH 14, 2019

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.” It’s brilliantly simple. We know our audience and what they want. .

Platform 60

Platform Marketing Training Hubspot 60

The Realtime Report

JANUARY 28, 2017

Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Most B2B marketers are still using a social media playbook developed by B2C companies.

B2B 91

B2B ROI Social Media Hashtag 91

Almost Savvy

JANUARY 2, 2009

Following the time when Mom’s praise was enough and prior to today, there was also a time,when customer testimonials printed on marketing brochures were all the evidence we needed to know you were the bee’s knees. Gone is the generic praise and the quotes from sources we were unable to contact. She’s desperate for work!&#

LinkedIn 171

LinkedIn Tips Reputation Upcoming 171

Pam Moore

MARCH 14, 2019

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.” It’s brilliantly simple. We know our audience and what they want. .

Platform 60

Platform Marketing Training Hubspot 60

Small Business Mavericks

MARCH 16, 2011

Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., What’s The Best Discovery Engine? » How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. 2 is a temporary signal.

Small Business 79

Small Business SEO Sites Case Study 79