Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 147

Team Marketing ROI Training 147

Ignite Social Media

MAY 30, 2017

You’re probably already listening to what your customers and prospects have to say within other marketing channels, but what about on social? As a community manager at Ignite, monitoring social conversations is second nature, but I’ve noticed that’s not the case for many brands. Want to improve your content marketing?

Conversation 124

Conversation Social Media Content How To 124

Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

Conversation 87

Conversation Loyalty Policies Examples 87

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. For Cole, AI is an ever-present partner to brainstorm and ideate with.

Team 112

Team Examples Marketing Training 112

Waxing UnLyrical

JANUARY 29, 2019

As we move further into the digital age, the importance of automating our processes becomes more apparent with each passing day. For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had.

Features 169

Features Marketing Statistics Template 169

Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

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B2B Eventful Marketing Conference 118

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

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ROI Social Media Marketing Curation 62

The Realtime Report

NOVEMBER 27, 2020

They are crucial to any organization’s content marketing strategy because they’ll allow marketers to deliver important information within a very short time and make a lasting first impression. On the Internet, explainer videos offer a great way of presenting or distributing information about a product. They’re Popular.

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Video Overview Resources Process 170

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Templates Marketing Sample 131

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 In a presentation by Aaron Julius Kim about ROI]. In a presentation by Aaron Julius Kim about ROI]. 00 am Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

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Strategy Marketing Startup System 103

Sprout Social

NOVEMBER 10, 2021

Building partnerships and managing relationships are part and parcel of being a marketer. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams. To give helpful feedback, you need to be clear on why it’s so valuable and the role it will play in your marketing organization.

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Construction Marketing Collaboration Team 135

Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. But your audience isn’t naive.

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Campaign Brands Influencer Collaboration 304

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Training 117

Training Course Resources Social Media 117

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If you fill out one tab per day, you can complete the process in less than two business weeks.

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Template Templates Social Media RFP 80

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. We spoke with three B2B marketers who are experimenting with and finding success on TikTok.

B2B 136

B2B Brands Marketing How To 136

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Real-time interaction and active participation.

Content 124

Content Findability Marketing Social Networking 124

agora pulse

FEBRUARY 23, 2021

What are your Instagram marketing challenges this year? Ali Mirza is the CEO and founder of iSocialYou , a digital marketing agency based in Dallas, Texas. In the past 10 years, Ali has developed digital marketing solutions and growth hacking strategies for several megabrands, SMBs, startups, and agencies. Be specific.).

Strategy 129

Strategy How To Marketing Instagram 129

Sprout Social

OCTOBER 5, 2021

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. That puts a lot of the burden on your brand’s social marketers to be on the front lines, answering questions about your business, products and purpose. Listen first and learn from conversations on social.

Brands 110

Brands Marketing Apparel Issues 110

agora pulse

APRIL 30, 2020

For a few months, we members of Agorapulse’s Marketing team had a week in April circled on our calendars for our in-person work retreat. Our CMO, Michael Angiletta , had the challenge of converting our real-life event into a virtual retreat and also of making sure the Marketing team’s enthusiasm didn’t wane.

Marketing 114

Marketing How To Survey Team 114

Sprout Social

MAY 6, 2021

Brand of the Year: Recognized a social team that created a social presence both marketers and consumers could feel inspired by. This program revealed a lot about our community and the state of social marketing as a whole. Here some key learnings that changed my perspective on our strategy, industry and social marketing roles.

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Class Marketing Communities Campaign 113

Sprout Social

JUNE 24, 2021

For marketing leaders, this presents an opportunity to take stock of the expectations, operating procedures and rituals that should carry over post-pandemic—and those that should be left behind. As vaccination rates increase, conversations about reopening offices are simultaneously on the rise.

Team 113

Team Marketing How To Policies 113

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Real-time interaction and active participation.

Content 100

Content Findability Marketing Social Networking 100

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Instagram 52

Instagram Engagement 52

Sprout Social

APRIL 9, 2024

I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. A week later, I ended up removing myself from the recruitment process. Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders.

Team 91

Team Meeting Report Social Media 91

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Packaging and presenting your pitch to get your team on board. Packaging and presenting your pitch to get your team on board. What’s the big idea?

Campaign 125

Campaign Social Media Marketing Metrics 125

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. However, using an external communication tool can create bottlenecks in your process.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots.

Examples 110

Examples Strategy Marketing Discount 110

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Without a social presence, you aren’t a part of vital conversations happening about your system.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The winners in online marketing know this. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion.

Conversation 60

Conversation Campaign Patterns Influencer 60

The Realtime Report

NOVEMBER 21, 2023

This lack of representation is not merely unfortunate, it presents multiple issues in terms of creating effective security protocols and addressing critical vulnerabilities. Other benefits to DEI for organizations include greater cash flow and the ability to capture new markets as well as increased profitability. Studies have found 2.3

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Organization Industry Engineering Reputation 91