Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media.

ROI 174

ROI B2B Social Media Brands 174

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Are you getting the most out of your Facebook Ads? Table of Contents.

Conversation 127

Conversation Tips Facebook Advertising 127

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. What is a Sales and Marketing Conversion Funnel?

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention.

Brands 113

Brands Sentiment How To Analysis 113

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

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Sample Code Social Media HootSuite URL 145

agora pulse

APRIL 24, 2020

Here’s how. Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. Conversation Insights and Audience Insights. Filter conversation insights.

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Twitter How To Analytics Statistics 138

Hootsuite

APRIL 29, 2020

In this article we explain how to create a social media schedule. Then, we share an easy-to-customize social media posting schedule template. Finally, we walk you through exactly how to schedule social media posts. How to create a social media posting schedule in 5 easy steps. The 80-20 rule.

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Template Templates Social Media Tools 145

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

BeingOptimist

DECEMBER 7, 2022

Since twitter is a very popular 280 characters social media and microblogging platform to express our views and ideas, so it is essential for us to know how to increase twitter followers for your business or for ourself. How To Increase Twitter Followers and How Does It Work? How to get your tweets retweeted.

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Twitter How To Microblogging URL 98

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Or conversely, to keep their names out of the news. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

Reputation 104

Reputation System Brands Knowledge Base 104

Rebekah Radice

FEBRUARY 25, 2019

Ever wonder how to use social media to make sales? Or how to create a guided path to purchase through your social channels? Listen in to the full webinar replay, check out the top highlights or read through the complete transcript below to find out how you can turn your social media traffic into sales.

Social Media 127

Social Media How To URL eBook 127

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? In this guide, we’ll highlight how to get more YouTube subscribers and inspiration for brand channels starting from scratch. If nothing else, figuring out how to get more YouTube subscribers goes hand in hand with boosting your brand’s authority.

YouTube 138

YouTube Tips Tools How To 138

Rebekah Radice

JANUARY 7, 2019

How to edit, tweak or update necessary elements. Plus, see how you can use that information to supercharge your results. How to Measure Social Media Performance. Engagement: number of people participating in the conversation. Impressions: how many times your content is displayed. Conversions.

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Social Media How To Metrics URL 145

Janet Fouts

AUGUST 1, 2012

This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. It all started with the announcement that the NFL is adding Google+ Hangouts to the league’s fantasy football pages to enable a video chat feature right on the pages. Comment and share some more.

Google 139

Google Posterous Film Social Networking 139

Janet Fouts

NOVEMBER 17, 2011

Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out.

Google 138

Google Content How To Badge 138

Bill Hartzer

JULY 24, 2011

Marketing on Google+ can be a very rewarding, and cost effective venture for those with a limited marketing budget since Google+ is currently a very popular site amongst tech savvy people, such as myself. Here is how to market your personal brand on Google+ Plus. Here is how to market your personal brand on Google+ Plus.

Google 137

Google Brands Consultant How To 137

Razor Social

NOVEMBER 29, 0002

NOTE: Thanks to the following people for contributing to the social media compass: Brian Carter, Mark Schaefer, Lilach Bullock, Dan Purvis, Martin Jones, Mark Fidelman, Steven Eisenberg, Stephan Hovnanian, Julia Bramble, Emeric Ernoult, Gregory Bailey, Beatrice Hunt, How to track product/service campaigns. How much will it cost you?

Analytics 89

Analytics Social Media How To Analysis 89

agora pulse

AUGUST 30, 2018

See, there’s a problem with Google Analytics. In the social tab, you can see which networks drove traffic to your site, how long users who came from those networks spent on the site, and how many pages they looked at. How Are UTM Tracking Links Structured? Unless you use UTM tracking codes.

Social Media 138

Social Media URL Analytics How To 138

Techipedia: Tamar Weinberg

AUGUST 11, 2011

In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Google+ is like a shiny new birthday toy.

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Google Hitwise Social Networking comScore 177

Hootsuite

JUNE 28, 2023

Dark social is the oldest social network in action: private, untraceable human-to-human communication. With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. What is dark social?

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HootSuite URL Analytics Forums 120

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Don’t be afraid to track mobile marketing separately from other web campaigns; according to Google’s study, mobile-only campaigns perform 11.5%

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Waxing UnLyrical

JUNE 21, 2013

You can monitor lists, schedule tweets, and participate in so many social networks from that one place, that if you’re not, I truly believe you’re making more work for yourself than you need to. How To Use Twitter For PR is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn How To Use Twitter For PR.

Twitter 246

Twitter How To HootSuite Curation 246

Hootsuite

APRIL 20, 2020

In fact, more than 25% of all conversations on the app are about them. Here’s your primer on how to use Nextdoor for business. Here’s your primer on how to use Nextdoor for business. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Post alerts.

How To 145

How To Metrics Reputation HootSuite 145

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

Industry 52

Industry News Google Brands 52

Kikolani

DECEMBER 6, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Here is what you can learn from it and how to fix it.

Analytics 118

Analytics Research Real Estate Google 118

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network.

Analytics 147

Analytics Report Social Media Google 147

Hootsuite

OCTOBER 28, 2019

This article identifies the social media metrics that really matter, why they’re important, and how to track them. The social funnel: a breakdown. Conversion metrics. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Metrics 112

Metrics Social Media CPM CPC 112

Pam Moore

JUNE 13, 2017

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit?

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Hashtag Social Media Training Instagram 167

Razor Social

JANUARY 10, 2018

So…how do you know if your content marketing works? Email conversion rate. But how do you actually measure the conversion rate for your optins? This tools integrates with Google Analytics allowing you to see how well your campaign forms are performing in terms of clicks, views, and overall conversion rates.

Content 104

Content How To Marketing Metrics 104

Hootsuite

MAY 3, 2023

And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. Source: Twelve Rivers Realty on Facebook 2.

Real Estate 93

Real Estate Tips How To Hashtag 93

Pam Moore

AUGUST 13, 2019

Yes, smart and social savvy marketers know how to generate sales using Twitter. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Using web analytics such as Google Analytics to optimize conversions and sales.

ROI 60

ROI Strategy Twitter How To 60

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Google Alerts.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? Social media intelligence could be the answer. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is social media intelligence?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Pam Moore

APRIL 6, 2019

Gone are the days of waiting weeks and months to see how a multi-touch direct mail campaign performs to receive feedback on how well the program and message was received and acted upon by the target audience. Smart marketers know how to tap into the research and testing power of the social networks without becoming a spammer.

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Campaign Social Media Content How To 60