Convince & Convert

JULY 14, 2021

But how to create an effective Instagram marketing strategy? You can also integrate your Instagram feed with your site with these plugins. Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement.

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Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. This goes into the News Feed. #7

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right.

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Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. We’ll also explore the best Facebook Messenger marketing strategies for 2023. So, whether you’re just getting started with Facebook Messenger or looking for new ways to improve your strategy, this one’s for you! Try Facebook Messenger ads.

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Strategy Facebook Marketing FAQ 118

Pam Hughes

NOVEMBER 1, 2021

Many businesses have adopted social media marketing as a part of their digital strategy. Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate? These four strategies will help you achieve this goal. Concentrate on engagement.

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Conversation Social Media Social Media Management Team 107

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

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Social Media Strategies Summit

APRIL 11, 2024

So, how can you use this to improve your social media marketing strategy? How you implement this strategy is entirely up to you (and should depend on your brand’s personality). Make Your Blog Content Links Pop with Video There are many ways to elevate your e-commerce social media marketing strategy in 2024.

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Social Media Tips Marketing UGC 225

Hootsuite

JULY 5, 2022

In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth. If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it. Use Instagram Reels.

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Instagram Strategy HootSuite Hashtag 110

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Facebook posts This is when you create a text, photo, or video post on your Facebook feed.

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Strategy Facebook Marketing Groups 52

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

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Strategy Brands Hubspot Survey 131

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. The pillars of a content strategy for employee advocacy platform. Share educational resources that will inform, engage and spark conversation. Build relationships outside of marketing.

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Strategy Content Curation Press Release 131

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. We’re sharing how to create an effective LinkedIn content strategy, along with seven tried-and-tested post formats that’ll help you reach your goals: How to Create a LinkedIn Content Strategy.

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Hootsuite

JANUARY 5, 2023

Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. How to repost a Reel to your Instagram feed. Then tap Repost (or the equivalent button in your app), then Feed to share it to your as an Instagram post to your grid. Step 1: Download a repost app.

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Feed Feedly Remix Instagram 78

Jason Yormark

AUGUST 17, 2009

Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations.

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Conversation Strategy Community Platforms RSS 195

The Realtime Report

JULY 15, 2022

Strategy for Ultimate Business Growth. It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. What is a Social Media Strategy and Why is it Important? Trust and consistency can help convert your leads to sales and increase conversions overall.

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Social Media Strategy How To Comparison 91

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

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Strategy Discount Marketing Retail 101

Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

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Feed Feedly Instagram How To 56

Hootsuite

MARCH 27, 2024

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. Source: Meta Ads Manager Pros and cons of boosted posts Each of these socal advertising strategies has its own advantages and disadvantages. All you have to do is choose a few simple targeting options and add a budget.

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LinkedIn Instagram Tips HootSuite 107

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Streams Hootsuite Streams are (essentially) feeds that show content from connected accounts. Key features: Custom feeds.

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Curation Social Media Management Tools Social Media 80

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social.

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Tools Strategy Video Library 123

agora pulse

MAY 24, 2017

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. Competition aside, Instagram Ads is an incredible platform that yields relatively high numbers of engagement and conversion, including website conversions.

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Ignite Social Media

APRIL 15, 2024

We sat down with Josh Chaney, the Public Relations and Influencer Marketing Lead at Big Lots, to go behind the scenes of their impressive influencer program and uncover the key strategies and insights that have propelled their efforts. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program.

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Influencer Retail Marketing Discount 112

Ignite Social Media

JANUARY 12, 2018

We have officially transitioned into a new year and it is time to start implementing your new or revised strategy. Keep in mind that it is never too late to add to or tweak your strategy. Video should be an integral piece of your content strategy across all channels. If you thought 2017 was the year of video, think again.

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Strategy Social Media CPC Influencer 133

Ignite Social Media

MARCH 16, 2021

By subscribing to a given topic, you’ll get tweets about that topic delivered into your feed. We’ll be staying on top of the new Twitter features as they roll out and examining the impact they may have on the marketing strategies that businesses employ. Twitter has recently announced a similar concept called Communities.

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Features Twitter Strategy Newsletter 171

Rebekah Radice

MARCH 6, 2018

If you’ve been using the same strategies and frustrated that your social media content isn’t converting, listen in to the latest episode of the Brand Authority Podcast. 5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Subscribe to Brand Authority Podcast in iTunes. Not sure what to talk about?

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Conversation Social Media Marketing Education 135

Sprout Social

JUNE 23, 2021

Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. And of course, promoting these materials and how-tos is central to the brand’s social media strategy. Many brands on Instagram make UGC a cornerstone of their content strategy, particularly via Instagram Stories.

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Strategy Policies Resources Loyalty 125

Likeable

MARCH 31, 2021

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Brands (and people!)

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Strategy Brands Influencer Analysis 106

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. Example of progress from social media content strategy. I’m here to break down the process. Let’s dive in.

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Social Media Strategy Content How To 126

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? Social media marketing is one of the most scalable lead generation strategies you could implement.

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Social Media Strategy B2B Collaboration 62

Sprout Social

APRIL 26, 2022

Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Why should you have an executive communications strategy? Most executives are no strangers to leading strategy conversations, poring over financial projections or weighing in on R&D.

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Strategy How To Training ROI 86

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. The feeds are generally seen as the most desirable real estate for our ads. People may be more likely to respond to an ad in their news feed than in their Messenger. You should consider Advantage+ Placements for any type of conversion.

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Jon Loomer

MAY 16, 2023

We shouldn’t be using five or 10-year-old strategies. It surely took some of us a while to adjust our strategies to these changes. You should revisit those strategies that, at one time, you’d never consider. Sometimes, I’d only run ads on news feed. The engagement and conversion rates were ridiculous.

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Advertising Cost Strategy Conversation 176

Jon Loomer

OCTOBER 14, 2023

News feed algorithms change. Search engines change what they favor and evolve to focus on AI chat conversations. A combination of hard work, strategy, good timing, and good fortune helped you get here. DO NOT assume that what works today will work tomorrow. Platforms implode. Ad costs, competition, and effectiveness change.

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Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. While the News Feed has been experiencing growing pains, a new format has arisen: Stories. ” The rise of Stories.

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Sprout Social

JANUARY 24, 2024

One strategy for driving growth and visibility on the platform is using the right hashtags. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. Hashtags help your content become part of a larger, dynamic conversation happening on LinkedIn.

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Hashtag LinkedIn Trends Analytics 114

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies.

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