Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Liz Gross Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

JULY 20, 2023

Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., Just feed in keywords and select the custom period using QuickTrends. all in one easy-to-use dashboard. The tool is excellent for trend analysis as well.

Industry 52

Industry News Google Brands 52

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 115

Social Media Survey Education Team 115

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. Users can also hide words and phrases from appearing in their Threads feed by navigating to the Privacy menu and tapping Hidden words.

API 91

API Social Media Management Platform Instagram 91

Ignite Social Media

JANUARY 27, 2021

For example, with the recent Inauguration, we knew in advance that social feeds would be filled with that content and anything our brands promoted or posted would get lost in the mix or could be taken the wrong way in context to the other conversations happening. A full evaluation of feeds from multiple people is important.

Social Media 156

Social Media Feed Feedly Eventful 156

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. And the proof is in the industry leading content their channels produce daily.

Social Media 98

Social Media Marketing Nielsen Resources 98

agora pulse

DECEMBER 9, 2020

The right time to publish depends on several factors, including: Your brand’s industry. The social channels you use. Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Keyhole.co

MAY 9, 2024

Successful hashtag use requires relevance, a balance between broad and niche terms, and an understanding of what drives engagement within your industry. Industry-specific: Niche hashtags offer a direct path to your desired audience. Research: Stay on the pulse of your industry. Use these tips to make sure yours hits the mark.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 98

Engagement Tips Loyalty Metrics 98

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. You can see sentiment trends over periods and analyze themes and conversations based on topics effortlessly.

Analytics 107

Analytics Sentiment Analysis Patterns 107

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. If you’re awkward in front of the camera, these tips for camera-shy social media managers can help.).

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

MAY 4, 2023

LinkedIn Groups provide an intensive space for members to engage in meaningful conversations around an industry or topic. Or, you can enter a specific group name, an industry, a company name or consumer group. Industry While this is optional, it may help you obtain the types of members you’re looking for. Here’s why.

Groups 123

Groups Groups LinkedIn Microsoft 123

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. LinkedIn, for example, is a place for professional-related conversations. People often use the platform to look for job opportunities, career advice, and industry insights. The key to success?

LinkedIn 92

LinkedIn Strategy Content How To 92

Oktopost

JUNE 30, 2021

The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase. Ads show up in users’ news feeds and sidebars based on the targeting options selected by the advertiser. Efficiently Manage and Integrate Ads.

B2B 118

B2B Facebook How To Campaign 118

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Pricing: Starts at $30 USD per month after a free trial.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

MARCH 11, 2020

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. At Oktopost, we do things differently.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Oktopost

FEBRUARY 28, 2021

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. At Oktopost, we do things differently.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Hootsuite

MARCH 26, 2024

What should you look for in a good social media collaboration tool? Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager , social media management is all about collaboration. Best for: Project management across teams.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Keyhole.co

SEPTEMBER 13, 2023

Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. Moreover, hashtags let brands reach users with a genuine interest in their Industry, making them the perfect boon for community engagement. The new Instagram loves reels.

Hashtag 52

Hashtag Trends Instagram UGC 52

Later

SEPTEMBER 4, 2019

While we’re busy working behind-the-scenes to get ready for the big day, all you have to do is tune in to our digital conference on September 12th to learn the best Instagram tips, strategies and industry secrets out there! . We’ve even got Jon Youshaei , Product Marketing Manager of IGTV at Instagram joining us to share his expertise. .

Industry 46

Industry Instagram Strategy Conference 46

Sprout Social

MAY 16, 2023

Audiences are flooded with round-the-clock advertising messages and this near-constant exposure has created an ultra-competitive environment for businesses across industries. Thanks to a combination of opportunity and necessity, social media has become the go-to channel for establishing and building a brand reputation.

Social Media 102

Social Media Loyalty Reputation Data 102

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

OCTOBER 19, 2023

In fact, this applies to your big-picture reputation management strategy. Planning ensures that you don’t miss crucial conversations among your target audience. So much of online reputation management means monitoring channels where you aren’t active. These conversations can reveal timely and trendy terms used by your audience.

Reputation 90

Reputation Sentiment Analysis Notification 90

Hootsuite

OCTOBER 4, 2022

Since launching in August 2019, the account now has over 1 million engaged followers and is one of the largest mental health platforms on the social network. Our brains on social. So while thoughtful use of social can be beneficial, many find it difficult to use social mindfully. Don’t burn out—peace out.

Tips 96

Tips Social Media Management HootSuite Energy 96

Oktopost

MARCH 16, 2020

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Crisis Management Module.

Social Media 104

Social Media Module How To Meeting 104

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. Ads in feeds. The second ad type will appear in feeds. In Conclusion.

Reddit 115

Reddit CPC CPM Cost 115

Oktopost

MAY 23, 2023

But social conversations and trends occur in cycles. It means you will always be prepared to jump on trending conversations There’s a lot wrong with an ad hoc approach to content creation. It diversifies your content stores, meaning you’re always prepared to publish content relevant to trending subjects in your industry.

Social Media 91

Social Media Content Marketing ROI 91

agora pulse

NOVEMBER 3, 2020

Other brands in your industry or area may be just as unsure as you are. What kind of social media content do we have scheduled? If you’re in the midst of a major social media campaign , you may have to rethink your calendar. Start your FREE trial of our social media management solution.

Social Media 127

Social Media Social Media Management Health Care Issues 127

Sprout Social

DECEMBER 12, 2022

Social media managers live and breathe social. Most of these questions stem from a disconnect between people who think social first and people who don’t. If you’re not familiar with what goes into creating a social media account, you might think all it takes is a quick sign-up.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Hootsuite

JANUARY 2, 2024

Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. This can lead to exciting opportunities, like a new job or becoming better known in your industry with a strong personal brand.

Comments 106

Comments LinkedIn HootSuite Analytics 106

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. If you’re really listening, you have a better chance of defining and steering the conversation. Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. That is, checking how your brand and/or product stacks up against industry rivals.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

APRIL 15, 2020

Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. They aren’t specific to an industry or a theme.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145