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Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Attribution is how Meta gives credit to an ad for a conversion. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. Let’s fix that.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. I also recorded a quick video about this feature. Do you use this feature to view where your Facebook conversions happen?

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Understanding Facebook View-Through Conversions

Jon Loomer

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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New Facebook Ads Feature: Dynamic Experiences

Jon Loomer

There’s a new Facebook ads feature called Dynamic Experiences. But first, the obvious: Why is Facebook so bad at naming features? The Dynamic Experiences feature is available when you use the Traffic or Conversion objectives with a website destination. Once again, you could turn that feature on separately.

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7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

Treat your blog as more than just a content hub to boost conversion rates. We’ll discuss how your blog impacts conversions and sales by creating content that resonates with your audience, boosts their engagement, and ultimately influences their purchasing decisions.

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Meta is Bringing Back Breakdowns for Conversion Reporting

Jon Loomer

After more than a year-and-a-half hiatus, Meta is bringing back breakdowns for conversion reporting. The return of breakdowns for conversions follows closely behind the Compare Attribution Settings feature and 28-day click attribution. One of them was removing access to conversion data when running breakdowns.

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Unlock Your Social Superpowers: Facemoji’s New AI ‘Rizz Master’ Transforms Digital Chats into Charming Conversations!

Bill Hartzer

Facemoji Keyboard, renowned for pioneering enriched content creation within keyboard apps, has just rolled out its latest feature, Rizz Master. The Rizz Master feature is engineered to assist users in finding just the right words, especially when initiating new relationships—a challenge familiar to many.