Social Media Strategery

DECEMBER 30, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Image courtesy of Flickr user xmascarol new year , prediction , resolutions , social media , web 2.0 Miscellaneous Personal Prof.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Buzz Marketing for Technology

JUNE 27, 2008

I scan 275 RSS feeds in Google Reader and I use dozens of bookmarklets and shortcuts to help me manage it all. Everyday I come across something on the web that I want to save for future reference. In addition, if youre a Google Readers shared items (yes, you Scoble !) Event Coverage. Reader Mail.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

JUNE 27, 2008

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. Lesson # 2 Know What Web 2.0 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Strategery

MARCH 10, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. The time has come for companies to be part of the conversation. I’d like to put in my $0.02 about what happens next.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JUNE 30, 2008

Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. Therefore, I suppose the nested conversations and time-line layout make complete sense. They both have their places in the web 2.0

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

JULY 27, 2009

I don’t necessarily expect to meet with those folks immediately; often, these powerful relationships are formed online, and I then try to learn what I can about the blogger himself/herself and follow up, normally at a conference or industry event. I really try to get to know these people who I converse with online.

Yahoo 154

Yahoo StumbleUpon MySpace Meeting 154

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 10, 2008

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. Personally, having sat next to Daniel Terdiman of CNet, I heard (and understand) both perspectives after having liveblogged the entire event. and Web 2.0,

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. And featured it in a big presentation I did at an event here, too — so, trying to give back! It usually ends the conversation right there. Guilty as charged!

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MAY 5, 2010

This method is smart because it helps build interest on another platform and drives conversions directly on their home base. You may find opportunities to host real life events, be them at conferences or whatever else. Why not invite your Facebook fans to a special event at your venue? Growth can be a good thing.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 1, 2010

Anyway, thanks both of you, for your thoughtful conversation on the issue. In any event, the blog will be made over soon enough. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca I don’t know what to say. No one ever tells me though… Just my own take on things.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Social Media Strategery

APRIL 2, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media The “Getting Started with Government 2.0” Guide Fri, Apr 2, 2010 Best Of , Government 2.0 , Prof.

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Rand Fishkin uses pretty pictures to explain the importance of social media marketing and how you can apply it to get better traffic, more conversions, brand awareness, and more. Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0 guru, shows how to leverage Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Many of them (more than half) were individuals I met at search conferences, but other conferences (SXSW, events that Mashable was involved in in the capacity of host or media sponsor, and the first IZEAFest) also represented my Industry connections. Reply Chris Herbert January 21, 2010 at 1:14 pm Really good post and conversation.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). Personal accounts of everyday events is what made Dooce and the Bloggess so successful. How does one do this?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

APRIL 8, 2010

It is nice to see people having an honest conversation. Affiliates need to understand demographics, work on copy (messaging), and even build out landing pages to start seeing conversions – and that’s a timely process. Also, I like the way you wrote to Julian. It really does take some effort. At least not for me.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

At business networking events, try to get to know people outside your group of trusted colleagues. Start conversing with the people you want to have follow you, and do it consistently. I had it for my NY METS buddies as we tend to have conversations that are lengthy which interferes with my twitter stream for biz but it was still me.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MARCH 10, 2010

Conversion expert. Every website that sells products or closes for appointments whether B:C or B:B should be interested in their conversion ratios and improving those ratios. They have a NY event in March, a CA event in August, and a Chicago event in December. what action do we take. Project manager.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 21, 2008

The final, successful inquiry started with Kristin at online conversation site Threewayaction.com, then moved to Becky-Says’ blog. Reply dangrsmind July 21, 2008 at 11:38 am Nice summary of the plurk events and the Kaycee Nicole story. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 104

Social Media StumbleUpon Communities MySpace 104

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

In fact, a relationship that starts on the right foot might actually translate to better things down the road, including special event invites and freebies that might as well be equivalent to a really good ad deal. In any event, I get paid to blog on some avenues and I also blog for free on others. Perhaps, real ad sales will follow.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Publicizing a private conversation on a wall post. Using your Twitter feed as a chat room for conversations that are exclusive in nature and not as a broadcast medium. As a friend recently said to me, “I’m tired of my Twitter feed being a [private] conversation between person X, person Y, and person Z.&#

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Buzz Marketing for Technology

JUNE 27, 2008

Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. Use Google Reader to store your ego searches. Get an Upcoming.org account to promote events. Conversation. Learn from the conversation. Good conversations can be across many blogs with links to show the way.

Social Media 280

Social Media Brands Technorati RSS 280

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Reply Christine Taylor December 1, 2009 at 10:22 pm I wasn’t able to get to the ( [link] ) Reply Tamar Weinberg December 1, 2009 at 10:25 pm Christine, it works here – did you go to [link] It will immediately capitalize itself and show you an upcoming event. Get the conversation started now!

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

You need to be prepared to converse with (and not just speak to) your constituents. In the event of emergencies, someone should be designated to run the public relations and oversee all inbound and outbound communications. It’s basically like a one sided conversation when everything is automated. It’s not just media.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

MARCH 24, 2010

“Hit and run” guest posts are of little interest to us, for two reasons: (1) there’s a certain amount of work involved in getting someone set up as a new author and showing them the ropes; and (2) the community responds much much better to those they get to know and converse with regularly. Real life networking ultimately becomes key!

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JUNE 23, 2010

Contributions on a Facebook event wall that come from a social media aficionado whose name clearly isn’t on his (her?) People simply *won’t* do it because they do not want to lose their friends in the conversion process when their friends elect not to Like the entity in two places (or at all anymore!) It’s overkill.

Facebook 268

Facebook SEO Policies Groups 268

Buzz Marketing for Technology

JUNE 27, 2008

Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items.

RSS 270

RSS Feed Feedly FeedBurner 270

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. Wow, good point on the events. Where Did My Facebook Page Go?

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

I also appreciate your characterization of both as ongoing processes (social media is not an event). Most say they care most about conversions. Analysing conversations on the Internet to build-up a social media strategy can lead to many options including SEO. I think there are plenty of people who do both. and michael is right.

SEO 178

SEO Social Media Marketing Digg 178