Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Hootsuite

JUNE 2, 2022

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. What is a social media crisis?

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Policies 146

Policies Social Media Guidelines Sentiment 146

Hootsuite

MAY 17, 2021

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. What are social media KPIs?

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 70

Social Media Tools HootSuite Price 70

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

MAY 18, 2022

As a social media marketer, think what you could achieve with all that extra TikTok dancing practice? But seriously: Shortcuts can help you schedule social media posts, reply to DMs, insert hashtags (without copy/pasting), switch between tabs and accounts, and so much more. Holy shift! Keyboard shortcuts for Facebook.

Social Media Management 101

Social Media Management Social Media HootSuite Sentiment 101

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. Advantages of social media listening. Create a brand analysis.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Hootsuite

MARCH 24, 2021

A social media report is the best way to track and analyze that data so you can learn from your efforts and prove your social media ROI. . A social media report can help. what data you should include in your social media report. what data you should include in your social media report.

Template 145

Template Templates Report Social Media 145

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Hootsuite

MAY 29, 2023

AI is everywhere in social media. Still, while social media AI tools are becoming commonplace, there are a lot of unknowns when it comes to AI safety, security, and privacy. As we embrace AI social media, it’s important to stay mindful of the risks and take steps to protect both yourself and your brand.

Social Media 71

Social Media HootSuite Privacy How To 71

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

List 145

List Social Media HootSuite URL 145

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media 136

Social Media Strategy Brands Airlines 136

SocMed Sean

DECEMBER 9, 2011

Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Ignite Social Media

MAY 22, 2019

Brands can leverage this feature by including calls to action for members to share their sentiment around an update by tapping the reaction most relevant to them. Document and Presentation Upload. As a social-first agency, we’re constantly analyzing the latest social media trends like these.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Don’t busy yourself so much with your owned content (what your brand has to say) that you miss out on what your audience is saying and feeling on social, forums, and blogs. Spend Time Listening.

Campaign 164

Campaign Social Media Sentiment Class 164

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. AI-powered social listening tools, like Sprout, overcome this challenge by using technologies like NER.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Metrics 108

Metrics Social Media Analytics Report 108

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Conversion Rate. Qualifying Leads.

Metrics 140

Metrics B2B ROI Advertising 140

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

Report 52

Report Social Media Metrics How To 52

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency.

Social Media 145

Social Media How To Policies Team 145

Kikolani

OCTOBER 29, 2012

Are you feeling overwhelmed by social media? This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. This is a guest post by Siv Rauv.

Blogger 159

Blogger Social Media Tools Disqus 159

Sprout Social

JUNE 7, 2022

For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. Social media doesn’t just move markets on its own.

Strategy 116

Strategy How To Hashtag Team 116

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.

Sentiment 97

Sentiment Analysis Tools API 97

Hootsuite

AUGUST 26, 2020

If yes, then it also has social media goals —from recruitment to awareness and sales. It also gives you the info you need to prove and improve your social media ROI. It also gives you the info you need to prove and improve your social media ROI. If you need a primer on social media metrics, start here.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Sprout Social

SEPTEMBER 10, 2020

Marketers today are laser-focused on metrics (particularly conversions) and growth. All of the above should be priorities for just about any business when it comes to your website, content and social media presence. The conversational Q&A format doesn’t feel like a traditional form and that’s a good thing.

Tips 127

Tips Sentiment Marketing Real Estate 127

Hootsuite

MAY 15, 2023

A social media inbox is an important tool for all social media managers. Without one, social interactions are disjointed across platforms. Conversely, a unified social inbox allows seamless collaboration among social teams. What is a social inbox? And for good reason.

HootSuite 89

HootSuite Survey Team Report 89

Sprout Social

AUGUST 10, 2021

Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . We can dig in on specific topics, understand sentiment, and surface things we might miss by relying only on instinct. . I love em ??

Eventful 124

Eventful Team Sentiment Social Media 124

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 104

Examples Template Templates How To 104

agora pulse

JANUARY 12, 2021

These types of content can help your brainstorming content for your social media channels. Today’s consumers are constantly moving through online social media feeds. Now that your target customer is likely switching two or three social media networks daily, your content needs to be everywhere.

Types 162

Types Content Comparison Screencast 162