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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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5 Ways to Host A Virtual Event For Your Business

Later

Table of Contents: Why You Should Host a Virtual Event. Why You Should Host a Virtual Event. Host a Q&A? New Date* Join us Tuesday July 7th from 6-7pm for a creatively charged conversation hosted by @arcteryxtoronto, moderated by us, with guest @ben_johnston. Instagram Live . Zoom Chats. Facebook Live.

Hosting 84
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5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60
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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. You can also incorporate lead gen forms on LinkedIn to capture leads for other marketing activities, like webinar sign-ups. In B2B SaaS, this is more complex.

B2B 62
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5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

Webinar presentation. Webinar presentation. Webinar-style YouTube videos were popularized by TED Talks, but your brand can use the same template to host an event of your own. The topic aligned with their audience’s most-pressing concerns—an ideal choice for a timely webinar. Meet the team. Day-in-the-life vlog.

YouTube 130
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2023 Guide to Franchise Social Media Marketing

Hootsuite

Book a Demo The unique challenges of franchise social media marketing Enforcing brand guidelines You want franchisees to make the most of social media marketing to grow their (and your) business, but how do you avoid a cringe-worthy faux paus, like using an outdated logo in marketing materials? Try Hootsuite’s Inbox today.