Hootsuite

JUNE 11, 2020

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Non-video ads (i.e., overlays and banners).

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. By paying per impression, you can optimize your CPM to just $0.02 Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. First, focus on the story, not the sale.

CPM 151

CPM CPA ROI Campaign 151

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Increasing conversions. From initiating new prospects into the sales pipeline to selling products and services, increasing conversions is an objective that can link directly to return on investment (ROI). Increase conversions.

Report 147

Report Social Media Metrics Aggregator 147

Hootsuite

OCTOBER 28, 2019

Conversion metrics. The most important social media metrics for marketers. Conversion : these metrics demonstrate the effectiveness of your social engagement. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Conversion metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. Conversions.

How To 100

How To Marketing Notification Case Study 100

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. You can also use these insights to increase the reach, engagement and ROI of your next video. And they inform how you should tailor your messaging and marketing approach. Ad cost (CPM, CPE, CPC, CPCon). Swipe-up actions.

Metrics 127

Metrics Video Brands Facebook 127

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Ignite Social Media

JULY 11, 2023

To truly leverage the power of paid social media advertising, brands must adopt the best practices that drive engagement, maximize return on investment (ROI), and ultimately boost their bottom line. Retargeting is especially effective at driving lower funnel conversions, but it can help at all stages of the funnel.

Advertising 60

Advertising Social Media Brands CPM 60

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI.

Analytics 52

Analytics Social Media ROI Metrics 52

Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

CPM 140

CPM Compete Marketing Hubspot 140

Sprout Social

FEBRUARY 22, 2024

That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. It’s no small task, but the right influencer marketing analytics can help. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 101

ROI Analytics Influencer Campaign 101

Jon Loomer

MAY 26, 2015

I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. My own results reflected this, particularly when my business was younger ( see this example of a 35X ROI ). CPM, 48,582 Website Clicks, $.35 Conversions, Too.

CPA 113

CPA CPM Facebook Cost 113

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes. Complete your LinkedIn Page.

Organization 99

Organization LinkedIn Strategy Social Media 99

Ignite Social Media

JANUARY 25, 2017

As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective. Track conversions. One of the beauties of many social networks is the ability to track conversions to see which creative resonates best and with whom.

CPM 60

CPM Discount Buy Cost 60

Buffer Social

JANUARY 10, 2017

You might be curious about the exact cost of an impression, a click, or a conversion through Facebook ads. Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. When more marketers are targeting a specific audience, it becomes more expensive to reach them.

Cost 40

Cost Advertising Price Facebook 40

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 152

B2B Tips Twitter Marketing 152

ProBlogger

DECEMBER 2, 2013

The main different between PPC and SEO is that you pay on a cost per click (CPC) or cost per mile (CPM) basis. Control: You’ve got control over loads of factors including ad copy, landing pages visitors are directed to and more – it’s a great way to split test pages on your site and optimise them for conversions. Affiliate links.

Organization 44

Organization Blogger CPA CPM 44

ProBlogger

JULY 30, 2013

How do advertisers determine whether a blog is worth their marketing dollars? Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. Can advertisers see themselves being a topic of conversation? But what’s missing? Cross-Media Integration.

Advertising 46

Advertising CPM Adsense Metrics 46

ProBlogger

NOVEMBER 7, 2010

If you are in a niche that doesn’t have a large traditional media presence (niches like Internet marketing, SEO, or social media) you might not notice this because there is little media competition. It can’t have a conversation, talk or listen. They are simply not able to engage in a conversation as a brand.

SEO 55

SEO Social Media Blogger Reputation 55

Sprout Social

JULY 27, 2020

As a social marketer, time is a precious resource that you cannot afford to waste. Data from the latest Sprout Index suggests that 40% of social marketers believe they need a dedicated analyst to make a greater business impact. Clearly demonstrate how social supports broader marketing, brand and business goals.

Analytics 107

Analytics Organization Data Analysis 107

Hootsuite

MAY 17, 2023

These Facebook ads are the “bread n’ butter” of real estate social marketing. They constantly add new features to further improve video ad conversion rates. Offer a free home valuation First-time and experienced sellers both know the market is always changing. Go with a single image or carousel ad.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Convince & Convert

JULY 23, 2013

Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. While you need those to calculate ROI, you also need metrics that help you understand where your customers are in the sales funnel. Instead, just serve the right ads to the right people through programmatic marketing.

Buy 137

Buy CPA Metrics ROI 137

Hootsuite

MAY 17, 2021

Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. Here’s how to calculate it: Conversion KPIs. Conversion rate. Try it for Free.

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

AUGUST 31, 2020

This is information about who clicked your link, where, and when—information that will help you calculate the campaign’s ROI. Combine this with other analytics tools—like Google Analytics —and you’re setting yourself up for marketing success. CPM for U.S. Source: Bitl.ly. For example, Shorte.ST pays $14.04 Source: Shorte.St.

URL 145

URL Google HootSuite Template 145

Buffer Social

JULY 25, 2019

Growth marketers. Some of our most popular posts on social media are about Instagram marketing and data studies. One of Gary Vaynerchuk’s best ways to get a pulse for new markets is to track how apps are trending in the iOS and Android stores. When do you launch a marketing campaign? Analysts and quants.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

JULY 26, 2019

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. CPM – Cost per thousand impressions or cost per mile.

Social Media 112

Social Media Software CPM CPC 112

Viper Chill

MARCH 8, 2010

My first major website made money through contextual advertising (Google Adsense) and selling ads on a CPM (cost per 1,000 impressions) basis. When I first started building websites, I would pick keyphrases that received around 5,000 exact searches per month to decide that a market was large enough for me to enter.

Sites 77

Sites Process Case Study Buy 77

Hootsuite

SEPTEMBER 9, 2020

Conversion: Increase purchases or leads via your site or app, make cata, or drive foot traffic to offline stores. With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. They’ll appear between conversations. Conversion. Keep things simple.

Advertising 145

Advertising Social Media HootSuite How To 145

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Disclaimer – these are my opinions formed by my conversations with these firms). So lets dig in! ANALYTIC AGGREGATORS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275