Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An example of this is how Spotify uses machine learning to improve content recommendations. What is AI-driven customer experience?

Sentiment 105

Sentiment Analysis Patterns Price 105

Ignite Social Media

MAY 18, 2017

According to the National Retail Federation, Americans were expected to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants. If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day.

Brands 149

Brands Content Sentiment Retail 149

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

NOVEMBER 30, 2023

Research their content strategy Once you have a shortlist of competitors, look at their online content. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Are they running paid social ads or posting organic social content? Creating engaging videos?

Analysis 106

Analysis Sentiment Marketing How To 106

Bill Hartzer

NOVEMBER 6, 2023

This sentiment emphasizes the importance of self-awareness and personal fit when considering entrepreneurship as a career path. A noteworthy 16 percent of teenagers expressed a keen interest in pursuing a career as a “social media influencer/content creator.”

Influencer 95

Influencer Social Media Survey Construction 95

Sprout Social

MARCH 8, 2021

For any content creator, there’s a lot to like about the concept of newsjacking. But when done poorly, an attempt to create timely content can fall flat. Then there’s the question of what you do next once you’ve identified the trend your brand wants to use as content inspiration.

Content 130

Content Trends How To Exercises 130

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. What content wows our audience? What is social media personalization and why are marketers prioritizing it?

Social Media 125

Social Media Sentiment Data Team 125

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Our latest retail data report revealed that in social conversations about going back to school, more than 40,000 messages included the words “safe” or “safety.” Throughout quarantine, social gave brands a direct line to their customers.

Strategy 134

Strategy Retail Marketing How To 134

Social Media Strategies Summit

JANUARY 2, 2020

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. 7 Visa Embraces #ShopSmall.

Campaign 134

Campaign Retail Loyalty Marketing 134

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. This is a major time and money-saver for online retailers.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences.

Social Media 116

Social Media Sentiment Survey Marketing 116

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. 1. The key for brands is to create “like”-worthy content or to share user-generated content that appeals to the brand’s target audience. User-Generated Content is Emerging as a Key Player in Paid Social.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Keyhole.co

NOVEMBER 7, 2023

Use this knowledge to deliver content with relatable hashtags that resonate with your target audience and speak their language. In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages. Schedule your content.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

OCTOBER 4, 2023

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. They can be the name of a campaign, the name of a creator partnership, a content bucket, a goal—whatever helps you organize content.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

SEPTEMBER 22, 2021

As the social media and content manager for the NFLPA, my job is threefold—promoting NFLPA programs and services, sharing player-driven social content and connecting players with potential partnerships. We use social analytics to determine which content formats and social channels are most conducive to achieving our campaign goals.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Hootsuite

JUNE 2, 2022

Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. All of which is to say: as an organization, you should define how much of a change in sentiment you need to see before you can start thinking about the event as a potential “social media crisis.”

Social Media 145

Social Media Tips HootSuite How To 145

Adam Cohen

MARCH 30, 2011

…having more positive than negative sentiment from a social media monitoring tool. …seeing the sentiment from a social media monitoring tool improve over time. …watching customers share and comment on really valuable and relevant content your team created. What would you add to this list? Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Ignite Social Media

JANUARY 25, 2018

Behaviors include everything from life events, payment and device preferences, and retail spending. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Likes, Comments, Shares) can give insight on what type of content is driving a specific reaction from the audience.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Evaluate your content plan 2. COVID-19. ——> Your content <——. ??

Strategy 143

Strategy Metrics Hubspot Retail 143

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Is Sentiment Making Brands Stupid?

Brands 275

Brands Repository Analysis Sentiment 275

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. The brands that do this successfully stay away from content that will turn off any one audience segment. #3

B2B 150

B2B Social Media Brands Hubspot 150

Hootsuite

MARCH 2, 2023

But it also comes with the risk of associating a brand with content that can harm its reputation. Brand safety means ensuring that a business’s ads aren’t associated with content that could damage the brand’s reputation. This includes avoiding content that could be offensive, controversial, illegal or unethical.

Social Media 97

Social Media Brands HootSuite Policies 97

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Oktopost seamlessly integrates social media data with marketing automation and CRM platforms, making it easy to expand your reach and share not just more content, but more engaging, relevant content that will actually drive conversions.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

APRIL 27, 2020

To see how Optimal Send Times can take the guesswork out of adjusting your content calendar, test out a free 30-day trial of Sprout Social. Retail, consumer goods, and education sent messages also dropped, though less dramatically. Industries that saw a higher than average decline were nonprofit, retail and sports.

Engagement 145

Engagement Social Media Patterns Health Care 145

Hootsuite

JULY 7, 2020

Fenty Beauty, Glossier, Kotn, Nike, and Nickelodeon are just some examples of brands that halted promotional content at the onset of the #BlackLivesMatter movement. Before returning to regular programming, consider how your campaigns and content will resonate within the larger context. . For more info, visit ?? Source: Twitter.

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. Something isn’t adding up.

Social Media 118

Social Media Team Groups Groups 118

Hootsuite

JULY 6, 2022

Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. And to crowdsource sentiment on your brand. When people see tagged products in the content on their feed, they can purchase effortlessly. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC).

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

DECEMBER 13, 2022

This has led an increasing number of brands to use tools such as Stories, Messenger, and ads to make their content more visible to users. Facebook engagement rate is a metric to track how your audience interacts with the content you share on your Facebook business page. Focus on user-generated content (UGC). With consumers 2.4

Engagement 59

Engagement Strategy Facebook UGC 59

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise.

Strategy 131

Strategy Brands Hubspot Survey 131

Likeable

NOVEMBER 13, 2019

These statistics demonstrate that while the marketing space may be crowded during the holidays, there is an active audience present to take action, engage, and convert if brands serve up the right content. During the holidays, content that stands out from the clutter doesn’t have to feature celebrities or be flighted with TV-level budgets.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Convince & Convert

DECEMBER 4, 2015

Take a cue from these eight examples as you’re fine-tuning your holiday content. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time.

Content 60

Content How To Tumblr UGC 60