Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Someone please tell me, where is the Content Department? How do you hire for content creation roles?

Content 237

Content Press Release Flickr Collaboration 237

Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. Over 40% of journalists say that their dependence on PR news content will increase as a consequence of these changes.

Press Release 81

Press Release News Wireless Journal 81

Kikolani

MAY 3, 2013

The Resources Mashup. The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Blogging / Content. But the press release can still be a valuable online marketing tool.

Mashup 130

Mashup Resources Products Press Release 130

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. It has been three years since what many media outlets described as “the racial reckoning of 2020.” She meant that.

Collaboration 98

Collaboration Brands Press Release Communities 98

Kikolani

NOVEMBER 24, 2011

The Resources Mashup. How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales. Blogging / Writing.

Mashup 146

Mashup Resources Press Release Adsense 146

Kikolani

SEPTEMBER 30, 2011

The Resources Mashup. 5 Ways to Promote Your Product Without Pissing Off Your Audience – There are a few different types of content you can use to promote your product without pitching. If you want to write a successful release you must learn to think like a journalist. Blogging / Writing. Blogging / Writing.

Mashup 126

Mashup Resources Facebook Press Release 126

Small Business Mavericks

APRIL 29, 2011

Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. This includes your static content, blog content, and maybe even your social media content. And still other content will need a major overhaul.

Content 156

Content Hubpages Case Study Press Release 156

ProBlogger

OCTOBER 12, 2010

Creating content on a blog is just one aspect of being a productive blogger—you’ve written the content, but now what? Companies, businesses, and individual blog owners try out many tactics, but few consider using a press release as a promotional tactic for their blog. Why a press release? Quality links.

Press Release 45

Press Release RSS Engineering Influencer 45

Waxing UnLyrical

JUNE 24, 2013

Enduring Questions on Press Releases and SEO. Why: Do press releases have search value? Frank Strong tackles this question and provides tips to get the best search results from your press releases. Business Resources Shonali Burke Weekly Roundup business seo tips search engine optimization SEO'

SEO 197

SEO Tips Press Release Engineering 197

Adam Sherk

MARCH 24, 2011

While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. It is easy share and repurpose the information in the releases and in many cases they are strong enough to stand on their own as an ongoing resource. Press Releases Do Get Shared on Google News.

Press Release 191

Press Release News Social Media Research 191

Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Someone please tell me, where is the Content Department? How do you hire for content creation roles?

Content 100

Content Press Release Flickr Collaboration 100

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” The Art of the Perfect Press Release Follow-Up. Why: How do you effectively follow up with journalists after a press release?

Press Release 186

Press Release Startup Consultant Flickr 186

Adam Sherk

JULY 9, 2013

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Keyword Research for Content Planning. Step 7: Finalize your targets.

Research 183

Research Content Hitwise Adwords 183

Small Business Mavericks

MAY 7, 2011

» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. Lately, HTML 5 has been in development and will likely see a public release within the next couple of years. One of the more interesting developments is in the categories of content that HTML 5 editors are offering.

Small Business 150

Small Business Types Content Embedding 150

Kikolani

JUNE 15, 2012

The Resources Mashup. 10 Free Tools Every Business Blogger Should Bookmark – Explore the free tools out there that will help you be better at business blogging and content creation. 7 Ways to Increase Your Blog Visibility With Social Sharing – How to make your content more shareable and drive traffic to your blog.

Mashup 120

Mashup Resources Blogger RSS 120

Kikolani

NOVEMBER 11, 2011

The Resources Mashup. 50 Awesome Posts on Email Marketing – Learn the ins and outs of email marketing, including building your email list, crafting the best email content, email newsletter design, and more in this list of 50 awesome posts on email marketing from 2011. Blogging / Writing. Personal Development / Productivity.

Mashup 113

Mashup Resources Klout Affiliate marketing 113

agora pulse

MARCH 25, 2020

1 thing you need to do is pause all scheduled content and take a step back to assess the situation. Check and potentially pause any scheduled content. Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. Focus on the good.

Social Media 199

Social Media Social Media Management Issues Team 199

Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results.

Google 150

Google Content Case Study Press Release 150

Writtent Blog

NOVEMBER 5, 2013

For many small businesses, waste can be the death of an otherwise healthy content marketing strategy. The secret to boosting your volume – without losing sight of quality – is probably just content reuse. In case you’re wondering what this has to do with content, it’s actually a great deal. Repurpose Content.

Content 90

Content Case Study eBook Marketing 90

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. Be a Resource. Don’t Be Like Your Competition. Image Credit: Climation/Kuno Creative.

Small Business 100

Small Business B2B Strategy Content 100

Small Business Mavericks

MARCH 5, 2011

» The True Meaning Of Content What is the true meaning of content? But today, content has a rather broad view. Content has moved beyond the web page. But small business owners have to get creative in the ways that we develop content and in what that content is designed for. That was about it.

Content 79

Content Case Study Press Release Small Business 79

The Realtime Report

APRIL 28, 2020

They might feel their resources are better focused on other elements of the business. Learn how to produce valuable content. Engaging with them, at least in an effective way, is to supply them with interesting and valuable content. One way of doing this is by crafting blog posts that are rich in valuable content.

Strategy 125

Strategy Marketing Reputation Press Release 125

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Guest Post by Scott Kaminski. Or are we?

Survey 185

Survey Industry Newsletter Press Release 185

Later

JUNE 12, 2020

Based on press imagery, it appears as though the new Instagram Shop button could replace the Activity “heart” button in the main menu, which would be a huge change and a significant shift towards e-commerce. In addition to colorful logo sweatshirts and sweatpants, @madhappy also creates content around mental-health awareness. “We

Products 77

Products Instagram Press Release Upcoming 77

Small Business Mavericks

APRIL 21, 2011

Start a blog – Search engines like consistent fresh content. Social bookmarking – Bookmark and share all of your content at two or three social bookmarking sites daily. Press releases – Write and publish a press release online every time your company does something remarkable.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

MARCH 9, 2011

Widgets and tools that allow for embedded content have been around for years. But I have yet to see a really good tool that allows you to embed Facebook content. It’s free and all you have to do is copy the URL, click on the “ditto&# button, and copy/paste the content you want to embed. Just take a look at the page.

Small Business 87

Small Business Content Facebook Case Study 87

Writtent Blog

APRIL 10, 2014

If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. The time is now to make your content so incredibly outstanding that it’s beyond reproach, even in a highly saturated world. Use Quality Outside Resources. Image source.

Strategy 95

Strategy Content Marketing Press Release 95

Idaconcpts

JANUARY 4, 2012

If you’ve read any SEO resource out there, the same thing crops up again and again: if you want results in search then you need to be engaged in a link building campaign. What’s better, an in-content link or a comment link? However, this “advice” typically falls a bit short. Let’s Start With Two Simple Points.

Press Release 132

Press Release Social Bookmarking How To Directory 132

Waxing UnLyrical

DECEMBER 16, 2013

Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat. Measurement MeasurePR Resources Shonali Burke Weekly Roundup katie paine PR measurement sally falkow' Wouldn''t you like to be in her kitchen?

Storify 216

Storify Press Release Case Study Hashtag 216

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. E-mail newsletters and RSS feeds.

Publishing 209

Publishing Module Syndication Badge 209

Myrland Marketing

JUNE 18, 2013

You could write press releases, but you couldn’t always count on the journalist or reporter delivering the information just as you wrote it, or giving you the credit you deserve. WHAT IS CONTENT MARKETING? Content is the words and messages you deliver. Content Marketing is your way of doing what we discussed above.

Content 82

Content Marketing Press Release Report 82

Keyhole.co

MARCH 6, 2024

Sometimes, they have enormous resources at their disposal. This is exactly what you need if you hope to better understand your audience and create better-targeted content. Generally, when people share content and mention brands, it might look great, but this doesn’t always result in a positive outcome for a business.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Harp Interactive

OCTOBER 9, 2009

Couple your email newsletter content with additional website content on a blog for improved commenting. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Excellent resource: Susan Getgood. They still work remarkably well.

Social Media 232

Social Media Press Release Marketing Widget 232

Buffer Social

AUGUST 16, 2023

By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars. We used a press release distribution service to get our clients’ news in front of journalists. This choice paid off.

Strategy 74

Strategy Press Release Startup Reputation 74

Oktopost

APRIL 11, 2022

Competitive analysis could include many different elements such as visiting competitors’ websites, tracking their search engine rankings, or looking at the content they post on their blogs or social media pages. Content creation that’s guided by what customers want.

Analysis 118

Analysis Price Influencer Sentiment 118

Likeable

JULY 23, 2020

Visit the link in our bio for resources compiled by allies. Consumers can identify and report hate speech or content they find objectionable directly to brands and companies. Brands can then leverage their influence with social media platforms to help ensure the content is reviewed and removed, if warranted.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Small Business Mavericks

FEBRUARY 8, 2011

And, the Huff-Post press release states that $300 million of that will be cash. She will head up the Huffington Post Media Group, which will consist of all Huffington Post and AOL content. So the real question is, what is the nature of content marketing online? Now, it’s a content publisher.

Press Release 79

Press Release Case Study Small Business Adwords 79