Mindjumpers

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Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Content strategy.

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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. What is often missing in B2B content marketing is a strategy.

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Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements.

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Best Practices of Cross-Platform Social Media Marketing [presentation]

Mindjumpers

I really like the site and this time, I found a presentation by MatrixMediaFX dealing with the subject of cross-platform social media marketing including some great tips on how to navigate in social media. The presentation focuses on how we need to be where our (potential) customers are, namely on social media.

Platform 183
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Live Streaming and the Demand for Now

Mindjumpers

It seems all the giants have joined the party now – YouTube is the latest to jump on board by adding the ability to live stream directly from your phone. Real-Time Marketing. This in itself is extremely valuable, considering the sheer amount of content we’re already drowning in. So where are we currently? Quality Control.

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Social Videos – Why, Where And How?

Mindjumpers

Visual content has always been important in social media, but 2013 has set whole new standards. But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. The app was launched in August and by no one else than the founders of YouTube. Why so popular? How to do it?

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5 Tips for E-mail Marketing Deliverability

Mindjumpers

Therefore, I have made some research on how to ensure e-mail marketing deliverability success and optimize this marketing tool. 3) Always authenticate Authentication is another important step towards successful e-mail marketing – and in the process of becoming a trusted sender of information. Let us know!

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