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Social You Should Know—April Social Media Updates

Ignite Social Media

Snap Is Losing Influencers, While Instagram Gains Them. This probably doesn’t come as a surprise, but over the past year 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns , according Activate. YouTube and Twitter also seem to be losing ground with influencers.

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Digital PR: Finding Brand Ambassadors

Proactive Report

But in most cases a brand ambassador is likely to be someone with a decent following online, either on their blog, Facebook, Twitter or other social news sites like Digg , Reddit or StumbleUpon. Do a social audit and locate everyone who speaks positively about your brand. The next step is to use ranking and influence tools.

Brands 101
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This Week in Social Media – 6/19/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Accelerated by MaxCDN Content Delivery Network. Answers Yahoo!

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. Just do it head first, not with one foot.