Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Kikolani

DECEMBER 8, 2014

In this post, I’m going to share some easy-to-use and affordable resources for creating your own website. If you’re looking for affordable web hosting for your domain, then you might want to check out Hostt. They offer free web hosting when you register a domain with them for three years. Mailing List.

Resources 156

Resources Adwords Domain Name Hosting 156

Waxing UnLyrical

JULY 8, 2013

Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. So this week’s roundup brings you some stellar content… about content. 4 Questions to Ask Before You Publish Content. Why Good Content Delivers Bad Leads.

Content 205

Content Resources Consultant Flickr 205

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Kikolani

DECEMBER 27, 2011

This year, along with my Fetching Friday weekly roundups, I compiled several major resource collections for a variety of topics. 50 Google Analytics Resources – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!

Resources 166

Resources Domain Name WordPress Marketing 166

Oktopost

DECEMBER 13, 2020

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. With that comes some fears as to how we might lose the “human touch” in shifting all marketing and sales to digital. .

Construction 118

Construction Marketing Authentication B2B 118

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 113

Social Media Marketing Atlassian Team 113

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. It's not about your suit, your shoes, the revenue you make from the speaking engagement or how many people tweet about your content. Research past events if the event organizer has hosted the same or similar events in the past. Serve Your Audience as #1 Priority.

Hosting 90

Hosting Eventful Tips Training 90

Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. But what does engaging storytelling in marketing look like? hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Convince & Convert

SEPTEMBER 25, 2013

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. If you enjoy creative content marketing, you’re in for some great s**t.

Content 144

Content Posterous Marketing Wiki 144

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 142

Statistics Social Media Video Marketing 142

Ignite Social Media

OCTOBER 14, 2021

incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. To combat this, audiences can still navigate to your brand website easily from your shoppable content. Resources for Social Media Shops: Facebook and Instagram Shops Pinterest Shops TikTok Shopping Snapchat Shops. #2)

Trends 181

Trends Hosting Team Resources 181

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. To that end, Abbey hosted a lounge crawl — a tour through SEA’s Delta Sky Lounge, Centurion Lounge, and Alaska Lounge, all off-limits to non-members.

Influencer 130

Influencer Travel Retail UGC 130

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Twitch is an online video streaming platform that allows creators to live stream content to a dedicated audience. More people are using the platform to stream other types of content , including: Music.

Marketing 102

Marketing Authentication Template Templates 102

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. In other words, podcasts have become a potent source of evergreen content. . But the question is, who’s listening to that content?

B2B 62

B2B Marketing Apple Hosting 62

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. Ring lights, camera (or, phone), action.

Video 93

Video Film Content How To 93

Ari Herzog

AUGUST 17, 2011

Every website must be hosted for you to see it. Purchasing a domain is not enough, for the content must reside somewhere that is connected to the world wide web. While you can find similar costs at GoDaddy, BlueHost, DreamHost, RackSpace, and other web hosting companies, Tubu’s customer service is top-notch and second to none.

Hosting 143

Hosting WordPress URL Blogger 143

Later

MARCH 22, 2021

Voice marketing is one of the hottest new trends. From the rise of Clubhouse to the podcast boom, businesses and influencers are using audio content to connect with their communities and reach new audiences. What Is Voice Marketing? What Is Voice Marketing? Voice Marketing Trends. Subscribe today ! .

Marketing 82

Marketing Trends Hosting Instagram 82

Pam Moore

FEBRUARY 6, 2018

I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them. Facebook wants your content to do more than just inspire and appease your audience. It's not time to give up.

Feed 164

Feed Feedly News Tips 164

Keyhole.co

JUNE 7, 2023

So, let’s take a look at a few digital marketing tips that’ll help you create content that considers branding specifics (aka, synchronized messaging and end goal) in mind. Use lead scoring models to gain more visibility into your customers The success of a marketing campaign depends on how well you know your customers.

B2B 52

B2B Tips Brands Marketing 52

Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests.

Communities 59

Communities Social Media Strategy UGC 59

Buffer Social

MAY 25, 2023

But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter. In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. Each part of Josh’s experiences and expertise feed into his content.

Social Media 83

Social Media Content Newsletter How To 83

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business.

Content 162

Content Training How To ROI 162

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. But our team loves it so much.

Team 187

Team How To Social Media Management Trends 187

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. I got ya' covered.

Training 158

Training Marketing Small Business ROI 158

Ignite Social Media

JANUARY 25, 2018

In an effort to cut costs, many in-house marketing teams are looking to staff in-house social media managers who can wear multiple hats, including a large range of both strategic and executional tasks. On paper, it seems like one dedicated resource should be all it takes to keep social channels updated.

Social Media 134

Social Media Marketing Resources Trends 134

The Realtime Report

FEBRUARY 17, 2021

If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. The first is called on-page SEO, where you focus on researching keywords and producing high-quality content with links, images, and videos. The other type of SEO is called off-page SEO.

SEO 219

SEO Engineering Hosting Travel 219

Pam Moore

APRIL 7, 2024

Offer training sessions, workshops, and resources to demystify AI and empower them to explore its potential. Host workshops, provide coaching, and lead by example to instill a growth mindset that's primed for success. Supercharge Your Marketing and Business: Dive into AI and Powerful Brand Storytelling Today! 🤝 7.

Team 78

Team Training Resources Collaboration 78

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 126

Discount Marketing How To B2B 126

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. Marketers are great about communicating with external audiences but sometimes forget that their internal audiences also need support. Host brainstorming sessions where people can share their ideas and hypotheses to prove.

Data 142

Data Repository Team Process 142

Your Escape From 9 to 5

JUNE 27, 2022

With billions of users interacting with and creating content, the term “gold mine” certainly comes to mind. As businesses, it’s important that we know how to tap into this raw data and how it can be used to inform our marketing practices. 8 Ways Data Can Improve Your Marketing Today. 8 Ways Data Can Improve Your Marketing Today.

Data 74

Data Marketing ROI Notification 74

Buffer Social

JUNE 9, 2023

We initially wanted to leave the Content Writer role open for two weeks to receive applications but decided to shorten it to one week because of the incredible response we received. In the end, we had 1,518 applicants for the Content Writer role in one week. Y/N) If yes, what did you use Buffer for?

Applications 69

Applications Content Sample Samples 69

Convince & Convert

DECEMBER 29, 2014

Jay Baer is the President of Convince & Convert , the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.

Collaboration 111

Collaboration Content How To Journal 111

Kikolani

NOVEMBER 23, 2012

FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on Black Friday. Premise is the complete digital sales and marketing system for WordPress. Web Hosting. The Resources Mashup. Blogging / Content.

Mashup 113

Mashup Resources Discount WordPress 113

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Catch all episodes here. Episode Summary.

Data 118

Data Engagement Hubspot B2B 118